• Edit high-performing short-form video ads for Meta (Facebook & Instagram). • Analyze Meta Ads performance metrics to identify winning and underperforming creatives. • Improve existing ads based on campaign data, audience behavior, and funnel performance. • Develop compelling hooks, pacing, captions, CTAs, and storytelling that increase conversions. • Repurpose top-performing creatives into multiple testing variations. • Collaborate with the marketing team to brainstorm new ad concepts. • Stay current with Meta advertising trends, creative best practices, and competitor strategies. • Organize project files and consistently deliver high-quality work on deadline.

• Lead creative ideation and translate business/client objectives into strong visual concepts and design strategies. • Develop creative directions, mood boards, campaign concepts, and presentation-ready design proposals. • Create high-quality designs that elevate brand storytelling and client-facing deliverables. • Develop video concepts, storyboards, and visual narratives for digital/social content. • Support UI/UX projects, including user journeys, wireframes, website/app layouts, and digital experiences. • Present creative ideas and rationale directly to clients and internal stakeholders. • Provide design recommendations based on brand positioning, audience insights, and campaign objectives. • Collaborate with content, marketing, and strategy teams to bring campaigns to life. • Ensure creative output meets a high standard across brand, digital, and social touchpoints.

• Build from scratch the ads strategy to push 6 figures/month spend into proven to convert VSLs • End-to-end media buying strategy for Meta ads, with potential growth into Google, TikTok and native • Campaign architecture and Business Manager / ad account structure built for high-volume, high-spend performance • Aggressive testing velocity with rapid creative iteration and scaling in partnership with the content team • Account health and platform compliance: maintaining strong account standing, resolving disapprovals, and managing the appeals process • Tracking, attribution, and reporting, owning CAC, ROAS, and LTV as the numbers you live and die by • Copy for ads at first, with the possibility of hiring copywriters later to increase ad volume

Role Description We are looking for an experienced Senior Creative Designer/Design Strategist who can bring a strong strategic and conceptual approach to creative projects. This role goes beyond execution — we need someone who can understand client objectives, develop creative directions, present ideas confidently, and deliver high-impact visual solutions across digital channels. The ideal candidate has an agency background, strong communication skills, and experience working directly with clients or stakeholders. You should be comfortable transforming a brief into compelling creative concepts, storyboards, campaigns, and digital experiences. Responsibilities - Lead creative ideation and translate business/client objectives into strong visual concepts and design strategies. - Develop creative directions, mood boards, campaign concepts, and presentation-ready design proposals. - Create high-quality designs that elevate brand storytelling and client-facing deliverables. - Develop video concepts, storyboards, and visual narratives for digital/social content. - Support UI/UX projects, including user journeys, wireframes, website/app layouts, and digital experiences. - Present creative ideas and rationale directly to clients and internal stakeholders. - Provide design recommendations based on brand positioning, audience insights, and campaign objectives. - Collaborate with content, marketing, and strategy teams to bring campaigns to life. - Ensure creative output meets a high standard across brand, digital, and social touchpoints. Qualifications - At least 5+ years of experience in creative design, art direction, or design strategy. - Prior experience in a creative agency, digital agency, or brand consultancy environment preferred. - Strong portfolio demonstrating strategic thinking, creative concepts, campaigns, and premium design execution. - Experience developing video storyboards, campaign visuals, digital assets, and client presentations. - Good understanding of UI/UX principles and digital product/design experiences. - Ability to interpret briefs, challenge ideas, and recommend creative solutions. - Confident communicator who can join client calls, explain creative decisions, and independently manage feedback. - Strong proficiency with tools such as Figma, Adobe Creative Suite, and other design platforms. Requirements - Experience working with enterprise brands or regional/global clients. - Experience supporting pitches, brand campaigns, or creative strategy projects. - Motion graphics/video production understanding.