The World Food Programme is the world’s largest humanitarian organization saving lives in emergencies and using food assistance to build a pathway to peace, stability, and prosperity for people recovering from conflict, disasters, and the impact of climate change. At WFP, people are at the heart of everything we do and the vision of the future WFP workforce is one of diverse, committed, skilled, and high performing teams, selected on merit, operating in a healthy and inclusive work environment, living WFP's values (Integrity, Collaboration, Commitment, Humanity, and Inclusion) and working with partners to save and change the lives of those WFP serves. To learn more about WFP, visit our website: wfp.org and follow us on social media to keep up with our latest news: YouTube, LinkedIn, Instagram, Facebook, Twitter, TikTok.
CRM Manager
Location
Germany
Posted
1 day ago
Salary
0
Seniority
Lead
No structured requirement data.
Job Description
CRM Manager
World Food Programme
Role Description The Senior Customer Relationship Manager (CRM) Consultant, reporting to the Head of Growth Marketing for the ShareTheMeal initiative, is expected to: - Take a leading role in the CRM technology for STM and provide guidance to team members to deliver a robust engagement and retention strategy to increase ShareTheMeal key metrics. - Drive the recruitment and training process to empower the team to ensure timely and high-quality performance. - Work side by side with the Head of Growth Marketing to identify growth levers through incremental proposals and proactive strategy recommendations. - Coordinate cross-functional stakeholders within ShareTheMeal: Data, Product, Tech, Content, QA, Design and Marketing on an ongoing basis to meet deadlines and goals. - Own the CRM plan and strategy on all channels (email, Push, In-app), platforms (Android, iOS, Web) and segments (from prospects to high value donors) with full ownership of all relevant engagement KPIs with the accountability to build long-term and high value relationships with ShareTheMeal users. - Develop and lead an aligned CRM roadmap and empower the team for its successful launch through workflow, task management and process implementation, ideally with Agile methodologies. - Implement a test and learn approach to identify growth opportunities and drive ongoing improvements. - Stay up to date on fundraising and app best practices to bring new initiatives and approaches to the team. Qualifications - A master's degree in marketing, advertising, media, communications, computer science or another relevant field; Braze certificate is a plus. - At least 5 years of relevant experience in mobile CRM, email marketing, marketing automation is essential, ideally in B2C global markets and NGO sector. - Experience in managing a Growth/CRM team. - Strong leadership and decision-making skills. - Strong technical experience working with mobile marketing automation platforms, ideally Braze. - Strong analytical experience working with data visualization tools such as Metabases, Tableau, Firebase and Excel. - Excellent understanding of email deliverability, reputation, and HTML best practices. - Experience with highly personalized campaigns and dynamic content-coding, ideally Liquid. - Exceptional strategic market expertise of European, especially Germany, and American markets. - Superior ability to effectively lead cross-functional projects with internal and external stakeholders. - Outstanding project management skills and communication skills, with an ability to plan, prioritize and work to tight deadlines. - Agile mindset and knowledge of lean and agile methods and frameworks, ideally certified Scrum Master. - Superior interpersonal and relationship management skills in a complex multi-national and multi-cultural environment. - Fully committed and motivated to achieve the aims of the World Food Programme. - Excellent command of spoken and written English. - Intermediate knowledge of German and Spanish would be a plus. Requirements - Optimization of welcome emails and web journey to help drive better engagement. - A robust CRM cross-sell strategy for single donors to help drive sustainable income stream. - Successful CRM audits to uncover and address potential areas of improvement, ensuring our CRM program remains consistently effective. Benefits - WFP is a 2020 Nobel Peace Prize Laureate. - WFP offers a highly inclusive, diverse, and multicultural working environment. - WFP invests in the personal & professional development of its employees through a range of training, accreditation, coaching, mentorship, and other programs as well as through internal mobility opportunities. - A career path in WFP provides an exciting opportunity to work across the various country, regional and global offices around the world, and with passionate colleagues who work tirelessly to ensure that effective humanitarian assistance reaches millions of people across the globe. - We offer an attractive compensation package (please refer to the Terms and Conditions section of this vacancy announcement).
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