• Join Connexus Credit Union as Director of Brand Experience and help shape the marketing strategies that drive growth, deepen member relationships, and strengthen our market presence. • This role is responsible for developing and executing national-scale brand, advertising, and integrated marketing strategies that support member acquisition, loan and deposit growth, and measurable business results. • You'll lead a high-performing team of creative and marketing professionals while leveraging data, personalization, and ROI-driven decision-making to deliver impactful member experiences. • Reporting to the SVP of Marketing, you'll play a key role in advancing strategic priorities through innovative campaigns, strong team leadership, and marketing excellence. • Lead the development and execution of a national-scale brand and advertising strategy, ensuring alignment to Connexus growth goals (loan, deposit, and member acquisition targets). • Clearly define how brand and campaign work translates to measurable progress against strategic objectives, including revenue, acquisition, and engagement metrics. • Establish and maintain a disciplined ROI framework for all brand and marketing investments, including media, creative, and campaign performance. • Partner with executive leadership to evolve Connexus’ Unique Value Proposition (UVP) and bring it to market consistently across all channels. • Supervise and effectively direct holistic brand activities, including creative and advertising teams responsible for content strategy and copywriting, graphic design and visual identity, multimedia and video production, digital marketing, paid and organic advertising, production and project management. • Provide leadership and workflow management across brand strategy and execution, editorial direction and storytelling, creative design and campaign development, and campaign/collateral production, scheduling, and distribution. • Drive the development and execution of integrated marketing strategies across email, social, web, and advertising channels, ensuring a consistent and differentiated brand voice. • Develop and implement marketing strategies and promotions that support loan, deposit and non-interest income growth across the full acquisition funnel. • Lead initiatives such as personalization, segmentation, and lifecycle marketing, delivering more relevant, targeted member experiences. • Translate behavioral, transactional, and engagement data into actionable segmentation strategies that increase member lifetime value. • Oversee analysis of campaign performance, member behavior, and channel effectiveness. • Reinforce a test-and-learn culture (A/B testing, optimization cycles) to continuously improve outcomes. • Hold team accountable to clear performance metrics, including cost per acquisition (CPA), conversion rates, campaign ROI, member growth and product per member. • Regularly communicate performance insights and outcomes to SVP of Marketing in a clear, data-driven format. • Establish clear processes, prioritization frameworks, and workflows that improve team efficiency, scalability, and strategic focus. • Serve as a change agent, helping the team adapt to new marketing technologies, capabilities, and ways of working. • Allocate budget, agency partnerships, and internal resources to maximize impact, efficiency, and creative output. • Monitor industry trends, competitive activity, and emerging marketing practices.

• Lead strategic relationships for key clients throughout Latin America. • Serve as a senior advisor to client and organizational stakeholders. • Identify opportunities to expand existing partnerships and account value. • Ensure high-quality client service and strategic support across engagements. • Establish and strengthen Boncom's presence in Mexico City as a strategic hub for Latin American operations. • Generate qualified business opportunities through networking, referrals, and relationship-building. • Develop relationships with leaders across nonprofit, government, education, faith-based, corporate, and community organizations. • Represent Boncom at industry events, conferences, and strategic meetings throughout the region. • Partner with regional and global leadership to support growth and expansion initiatives. • Provide market insights and strategic recommendations. • Foster collaboration among Area Offices, headquarters teams, clients, and external partners. • Support regional planning, forecasting, and long-term business development efforts.

• Develop & Execute Avantor’s VWR portfolio strategy to take market share including, yet not limited to, further penetration of existing products, new product introductions (proprietary), new supplier acquisition, product line expansion, new market penetration, and expansion in existing customer markets. • Establish, track, and report financial and operational metrics related to assigned VWR Brand portfolio and identify risks and opportunities for improvement, leveraging the Avantor Business System and tools. • Develop strategic marketing programs for the VWR Brand portfolio by providing forward views of trends and emerging technologies for markets, as well as trends & developments in end customer segments. • Manage the product life cycle for product portfolio, including supplier onboarding, product additions & enrichment, sales training & support, price maintenance, & product life cycle management. • Drive collaboration with portfolio team and leadership to achieve revenue and profitability goals for portfolio. • Makes presentations to senior management regarding markets, competition, and customer segmentation for their portfolio.

Role Description Du verantwortest Berlin Organics vollumfänglich – von der Markenführung über das Produktportfolio bis zur P&L – und baust das Creator-/Influencer-Modell auf, das die Marke trägt. Du bist Projektleiter:in, Markenchef:in und erste Ansprechperson für unsere Creator-Partner in einer Person. - Markenverantwortung end-to-end: Du führst Berlin Organics auf Basis der bestehenden Brand Strategy (Positionierung, Personas, Benefit-Linien) und entwickelst sie konsequent weiter – mit Umsatz- und Ergebnisverantwortung. - Aufbau des Creator-Modells: Du identifizierst, gewinnst und betreust Creator und Influencer (Nano- bis Mid-Tier, Wellness/Longevity), verhandelst Konditionen entlang marktüblicher Standards und entwickelst gestaffelte Incentive-Modelle – von Affiliate bis Co-Creation. - Launch-Management: Du steuerst die Lancierung von neuen Produkten (inkl. Koordination der Fremdfertigung) und den parallelen Ausbau des bestehenden Portfolios – von Produktkonzept und Pilotproduktion bis Go-Live. - D2C-Wachstum: Du treibst Shopify-Store, Subscription-Modell, CRM und Paid Media (Meta/TikTok) gemeinsam mit unserem Digital-Team – mit klaren Zielen für AOV, Wiederkaufrate und Community-Aufbau. - Projekt- und Stakeholder-Management: Du orchestrierst Produktion, R&D, Regulatory (NEM), Legal und Agenturen, definierst Milestones zur Erfolgsmessung und berichtest regelmäßig an CEO und Board. - Teamaufbau: Du baust dir im ersten Jahr ein kleines Team auf (z. B. Content/Creator Management) und führst es. Qualifications - 5+ Jahre Erfahrung in Brand Management, D2C-Growth oder Brand Building – idealerweise in Consumer Health, Food, Supplements oder Beauty. - Nachweisbare Creator-Economy-Erfahrung: Du hast Influencer-Kooperationen oder Creator-getriebene Wachstumsmodelle selbst aufgebaut oder massgeblich gesteuert – und verstehst, wie Marken wie ESN oder MORE funktionieren. - Self-Starter-Mentalität: Du willst eine bestehende Marke neu definieren und aufbauen – mit Lust auf Verantwortung, Tempo und Hands-on-Arbeit statt Konzernstrukturen. - Kommerzielles Denken: Du arbeitest KPI- und P&L-orientiert, kannst Business Cases rechnen und Milestones gegenüber Management und Board vertreten. - D2C-Toolstack: Sicher in Shopify, Performance Marketing (Meta/TikTok), CRM und Social Content; Gespür für Ästhetik und Community. - Sprachen: Deutsch fließend, Englisch verhandlungssicher. - Plus, kein Muss: eigenes Creator-/Agentur-Netzwerk im Wellness-/Health-Segment; regulatorisches Grundverständnis NEM/Health Claims. Benefits - Eine Marke mit Substanz: fertiges Portfolio, eigene Produktion, eCom-Infrastruktur und eine klare Brand Strategy – kein Start bei null, aber volle Gestaltungsfreiheit. - Echte Ownership: direkte Berichtslinie an den CEO, Board-Sichtbarkeit, freigegebenes Projektbudget und ein klarer Wachstumspfad Richtung Brand Director. - Plattform-Rückendeckung: Produktion, Fulfillment, Digital-Team und Shared Services der NZYM Group im Rücken – du fokussierst dich auf Marke und Wachstum. - Attraktives Paket: wettbewerbsfähiges Fixgehalt plus erfolgsabhängige Komponente, gekoppelt an Launch- und Wachstums-Milestones.