Title: Marketing Director ABM Location: United States, NY, New York Job type: Regular Product: MEDIDATA Experience level: 11 to 15 years Ref ID: 548848 Job Description: Location: This is a hybrid remote/in-office role. Medidata follows a hybrid office policy in which employees who are hired for an in-person position are expected to work on site a certain number of days per week following Company policy. About our Company: Medidata is powering smarter treatments and healthier people through digital solutions to support clinical trials. Celebrating over 25 years of ground-breaking technological innovation across more than 38,000 trials and 12 million patients, Medidata offers industry-leading expertise, analytics-powered insights, and one of the largest clinical trial data sets in the industry. More than 1 million registered users across approximately 2,300 customers trust Medidata's seamless, end-to-end platform to improve patient experiences, accelerate clinical breakthroughs, and bring therapies to market faster. A Dassault Systèmes brand (Euronext Paris: FR0014003TT8, DSY.PA), Medidata is headquartered in New York City and has been recognized as a Leader by Everest Group and IDC. About the Team: Medidata is the leading cloud-based platform for clinical trials, empowering life sciences organizations to bring life-changing therapies to market faster. As part of Dassault Systèmes, we are at the forefront of innovation in clinical research, supporting a global ecosystem of life sciences companies with cutting-edge technology and data-driven solutions. This position offers the opportunity to contribute to our mission of improving outcomes while gaining hands-on experience in demand generation marketing within the life sciences and clinical trial technology industry. As a Marketing Director, ABM+ you will report to the Senior Director Growth Marketing, Account Based Marketing (ABM) in support of the Medidata brand and Life Sciences Engagement (LSE) portfolio of brands. In this role, you will serve as an individual contributor responsible for driving the creation, execution, and measurement of the Brand and Experience campaigns in Strategic Accounts to build reputations, relationships and revenue. This position works closely with internal marketing teams and the Sales & Business Development organization. Responsibilities: - Develop and execute integrated growth marketing programs for clusters of strategic, named accounts across a range of channels, including digital, inbound marketing, events, webinars, social media, Business microsites, and Business Development programs. - Build, optimize, and report on ABM programs using intent data, account engagement metrics, buying group insights, and attribution reporting to measure marketing impact and inform strategy recommendations. - Oversee select high-impact field experiences (regional events, executive dinners, roadshows, sponsorships, experiential programs) that target these accounts as part of a broader acquisition strategy - Develop account-specific content strategies aligned to target account priorities, buying group needs, and funnel stages, creating personalized messaging, thought leadership, executive content, and campaign assets that drive engagement and pipeline progression. - Partner with Product Marketing, Sales, and Content teams to identify content gaps, create account-based content journeys, and optimize content performance using engagement insights, intent data, and ABM analytics. - Present strategic plans, campaign performance, account insights, and growth recommendations to sales leadership, executive stakeholders, and internal teams. - Drive measurable improvements in new opportunities, account penetration, deal velocity, influence on pipeline, and expansion opportunities within groups of accounts. - Develop 1:few campaign briefs, messaging frameworks, audience segmentation, and activation plans across digital, email, paid media, content, and other channels. - Help define annual and quarterly campaign priorities for named accounts and account clusters, messaging focus areas, and content needs for in partnership with cross-functional stakeholders. - Lead the use of AI-enabled approaches to improve marketing workflows, scale content and campaign operations, and increase team productivity and consistency across the Study Experience marketing function. - Use data and insights to continuously improve campaign performance, content effectiveness, and the buyer journey. - Serve as a strategic partner, mentor, and subject matter expert to peers and junior team members, providing leadership without direct people management. Qualifications: - 10–12 years of experience in B2B or B2C marketing, with strong expertise in integrated campaign strategy. - Proven success driving pipeline creation and revenue impact in close partnership with senior level sales teams - Strategic thinking with deep expertise in B2B SaaS marketing - Demonstrated hands-on experience with leading ABM platforms such as Demandbase, 6sense, RollWorks, Terminus, Folloze, or similar technologies, including audience segmentation, account targeting, personalization, and campaign execution. - Proven ability to integrate and leverage ABM technology within the broader marketing tech stack, including CRM (Salesforce), marketing automation (Marketo, HubSpot, Eloqua), and analytics platforms to drive account engagement and pipeline growth. - Executive presence and strong stakeholder engagement skills. - Proven success building multi-channel SaaS marketing programs across email, webinars, digital/inbound, social media, events, and related channels. - Dynamic storyteller with ability to make complex information clear and compelling. - Experience translating complex, technical, or regulated offerings into clear, differentiated marketing narratives and content that drives engagement. - Strategic thinker with experience in campaign execution. - Proven proficiency utilizing AI tools for creativity and transforming team workflows. - Experience leading campaigns across multiple channels and coordinating cross-functional contributors. - Strong presence and stakeholder engagement skills, with the ability to influence across departments and to executive stakeholders.. - Highly analytical, with a strong understanding of marketing performance, funnel dynamics, content measurement, and pipeline impact. - Comfortable working independently while driving alignment across cross-functional teams. - Bachelor's degree in a related field - Life sciences experience preferred The salary range posted below refers only to positions that will be physically based in New York City. As with all roles, Medidata sets ranges based on a number of factors including function, level, candidate expertise and experience, and geographic location. Pay ranges for candidates in locations other than New York City, may differ based on the local market data in that region. The base salary pay range for this position located in New York is $160,000-$180,000. Base pay is one part of the Total Rewards that Medidata provides to compensate and recognize employees for their work. Most sales positions are eligible for a commission on the terms of applicable plan documents, and many of Medidata's non-sales positions are eligible for annual bonuses. Medidata believes that benefits should connect you to the support you need when it matters most and provides benefits, including medical, dental, life and disability insurance, 401(k) matching, family leave, flexible paid time off; and 10 paid holidays per year. #LI-MW1 #LI-Hybrid Equal Employment Opportunity: In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Medidata are based on merit, qualifications and abilities. Medidata is committed to a policy of non-discrimination and equal opportunity for all employees and qualified applicants without regard to race, color, religion, gender, sex (including pregnancy, childbirth or medical or common conditions related to pregnancy or childbirth), sexual orientation, gender identity, gender expression, marital status, familial status, national origin, ancestry, age, disability, veteran status, military service, application for military service, genetic information, receipt of free medical care, or any other characteristic protected under applicable law. Medidata will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law. We will accept applications on an ongoing basis until we fill the position. Inclusion statement In order to provide equal employment and advancement opportunities to all individuals, employment decisions at 3DS are based on merit, qualifications and abilities. 3DS is committed to a policy of non-discrimination and equal opportunity for all employees and qualified applicants without regard to race, color, religion, gender, sex (including pregnancy, childbirth or medical or common conditions related to pregnancy or childbirth), sexual orientation, gender identity, gender expression, marital status, familial status, national origin, ancestry, age (40 and above), disability, veteran status, military service, application for military service, genetic information, receipt of free medical care, or any other characteristic protected under applicable law. 3DS will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law. Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable state laws and local ordinances. We are committed to fair employment practices and will evaluate all candidates based on their qualifications, regardless of past arrest or conviction history. Salary Pay Transparency Compensation for the role will be commensurate with experience. The total expected compensation range will be between $135000 and $180000, representing the base salary (or annualized salary based on estimated hourly compensation) and target bonus.

Role Description We’re looking for a designer to join our Brand & Marketing Design team. It’s an exciting time for the brand and the business, so with the right talent and attitude, you can expect the role and opportunities to evolve rapidly. Reporting to the Design Director of Brand and Marketing and working closely with the wider marketing team, this role is responsible for the design and production of assets to support Karbon’s marketing effort. - Design web and mobile-based marketing experiences in complex contexts - Provide design partnership for long form content such as ebooks and reports - Design and produce social post imagery and advertising creative, using AI to generate variations and test concepts efficiently - Design presentations, sales collateral, and event materials - Partner on design and execution of branded merchandise - Be involved in conversion point optimization and testing - Provide design support for internal company initiatives as needed - Help ensure consistency in Karbon's brand identity across touchpoints - Stay up to date with design trends and emerging AI capabilities, contributing new creative ideas and tool approaches to enhance Karbon's marketing efforts - Partner on brand expression evolution - Collaborate with marketing team on group ideation and execution Qualifications - Strong ability to work in Figma, including directing and refining AI-assisted design workflows - Solid layout and visual design skills - Very good organization ability - Good communication and writing skills - A solid understanding of web and digital media - Passion to take your part of a project and own it to the finish - Maturity to discuss work critically - Ability to work autonomously once briefed - Attention to detail, especially quality-checking outputs against brand standards - A drive to learn, develop, and expand your skill set - Confident writer of short-form content, because words are design too - Judgment about when to use AI tools for efficiency vs. when hands-on creation is required - Ability to handle multiple projects and deadlines in a fast-paced environment - Three or more years professional experience in marketing-related design - Lightweight video editing ability a plus - Experience with B2B software brands a plus - Experience using AI-assisted design or content tools required Benefits - Gain global experience across USA, New Zealand, UK, and Canada - 4 weeks annual leave plus 5 extra "Karbon Days" off a year - Flexible working environment - Work with (and learn from) an experienced, high-performing team - Be part of a fast-growing company that firmly believes in promoting high performers from within - A collaborative, team-oriented culture that embraces diversity, invests in development, and provides consistent feedback - Generous parental leave

• You'll own customer loyalty, retention and re-engagement, and our owned channels: email and social. • You'll own our email program in Klaviyo end-to-end — the campaign calendar, trigger-based flows (welcome, browse and cart abandonment, post-purchase, winback), segmentation, testing and deliverability. • You'll own repeat purchase rate — building the journeys that turn a first order into a second, and re-activating customers who've gone quiet. • You'll relaunch our loyalty program end-to-end — positioning, mechanics, build (across Shopify and Klaviyo), launch and measurement. • You'll personalize our marketing campaigns and on-site experience — using browsing behaviour, purchase history and brand affinities. • You'll run our organic social presence as a true owned channel — content that builds the brand, feeds the funnel.

• Responsible for independently managing and executing field marketing programs, digital initiatives, and physician education activities • Serve as a key marketing partner to the sales organization and cross-functional teams • Manage local Peer-To-Peer programs with the Surgical Sales Consultants (SSCs) • Lead operational execution of field marketing initiatives • Assist in tracking program activities and supporting reporting needs • Execute email blasts through Constant Contact for US and OUS on a regular basis • Create calendar invitations for each advertisement due date • Analyze digital marketing performance metrics and independently recommend enhancements