Role Description You will lead a high-performing team that drives adoption, expansion, and advocacy through data-driven campaigns, executive programs, and customer storytelling. Key Responsibilities - Develop and lead SolarWinds’ Observability customer marketing strategy, focusing on adoption, retention, and expansion revenue across the customer lifecycle. - Lead the Tier 1 event strategy for Solarwinds including event promotion, webinar strategy, and account activation. - Lead and mentor a high-performing team of 6 customer marketers. - Design and execute full-funnel customer programs that increase product adoption, deepen engagement, and drive measurable revenue impact from existing accounts. - Define segmentation strategies across the Observability customer base to ensure campaigns and programs are relevant, timely, and tied to expansion potential. - Leverage AI and marketing automation tools to harness intent signals, usage data, and predictive modeling to identify expansion opportunities and prioritize customer outreach. - Partner with Corporate Marketing to recruit and develop a community of customer advocates who actively represent SolarWinds in analyst programs, references, and speaking engagements for events and campaigns. - Oversee customer communications including nurture programs, newsletters, and industry-specific campaigns that reinforce value and drive continued adoption. - Collaborate with Product Marketing to align customer proof points with go-to-market messaging and competitive positioning. - Establish a data-driven operating model for customer marketing performance, with clear KPIs tied to retention, expansion pipeline, and revenue contribution. - Collaborate with the field and Sales teams to equip them with customer-specific content, references, and expansion sales plays. - Partner with the executive team and field leadership to align customer marketing programs with top-tier strategic accounts and thought leadership initiatives. - Lead executive engagement initiatives including Customer Advisory Boards, CIO roundtables, and strategic relationship programs that strengthen partnerships with top-tier Observability accounts. - Develop and orchestrate the executive briefing program for strategic customers, in close partnership with field leadership and the executive team. - Build experiences that deepen executive relationships, surface product feedback, and create pipeline opportunities through curated engagement. - Own measurement against KPIs including lead generation, opportunity creation, pipeline contribution, conversion rates, funnel velocity, and ROI. - Work with Marketing Analytics to build reporting frameworks that demonstrate customer marketing’s contribution to retention and expansion metrics. - Use data and experimentation to build predictable, scalable growth engines that can be forecasted, measured, and optimized over time. - Manage global budget allocations and ensure efficient investment across customer programs and tactics. Qualifications - 10+ years of B2B enterprise marketing experience leading Customer Marketing or Lifecycle Marketing programs. Experience in observability, IT infrastructure, network management, or enterprise SaaS strongly preferred. - Proven success driving upsell, cross-sell, and expansion revenue through customer lifecycle and advocacy initiatives. - Strong background in building and executing executive engagement programs—Customer Advisory Boards, CIO roundtables, or strategic account experiences. - Experience developing content and programs that translate customer outcomes into business growth narratives for use across Sales, Marketing, and analyst relations. - Demonstrated leadership in managing and developing high-performing marketing teams with a culture of performance and accountability. - Deep collaboration experience with Sales, Customer Success, and Product Marketing to deliver joint retention and expansion outcomes. - Proficiency with CRM and marketing automation platforms (Salesforce, Marketo). Experience with tools such as Gainsight, 6sense, Goldcast, Qualified, Outreach, Zapier, Clay, Claude or similar tools a plus. - Strong analytical mindset with evidence of data-driven decision making and performance optimization across the customer lifecycle. - Exceptional written and verbal communication skills with executive-level presence and the ability to influence across a matrixed organization. Company Description SolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law. All applications are treated in accordance with the SolarWinds Privacy Notice: https://www.solarwinds.com/applicant-privacy-notice

• Executar roteiro diário de visitas aos pontos de venda • Garantir abastecimento, precificação, e organização de produtos • Validar a implantação de materiais de merchandising • Monitorar indicadores de execução em loja • Acompanhar promotores e demonstradoras • Avaliar desempenho operacional e aplicar feedbacks • Garantir cumprimento dos roteiros e padrões • Identificar oportunidades para ampliação de espaços • Controlar o estoque e distribuição dos materiais promocionais • Coletar informações sobre preços e ações da concorrência

• Social copy and creative direction across real client channels • How to read and act on social performance data, and spot platform and format trends worth testing. • Advertising and marketing tactical execution across social, email, and paid channels. • How to manage reporting, and why it matters to a client relationship. • How to stay organized and reliable in a fast-paced, high-volume environment. • How creative projects move from concept to completion, and what companies look for when hiring and training new marketing talent. • A mix of quantitative work (reporting, Google Sheets, HubSpot) and qualitative work (cross-department communication, brand voice) that will translate to nearly any marketing role.

Role Description Reporting to the Sr. Director of Marketing, the Marketing Manager, Medical Segment & Emerging Markets, will be accountable for the Go to Market strategy, Campaign Execution, and Growth Strategy for the medical segment. This position will play a key role in developing all marketing communication aligned with the product/service value proposition and delivered in an omni-channel approach. Additionally, the Marketing Manager will partner closely with the sales organization and all channel partners to ensure successful commercialization of the portfolio. This role will be responsible for the development and oversight of a marketing specialist. Qualifications - 10+ years of related experience in product marketing management or a classical marketing role, preferably within the medical device sector. - Strong reporting acumen with the ability to analyze campaign data and deliver results to executive leadership. - Proven experience of working with and influencing end-user customers. - Strong analytical skills used to drive decision-making and experience building a business case using market and sales data and financial forecast statistics. - Strong interpersonal skills to effectively work with sales representatives on a daily basis. - Solid oral, written, and presentation skills to effectively communicate and influence a cross-functional team. - A high degree of intellectual curiosity and effective time management skills. Requirements - Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. - Ability to write reports, business correspondence, and procedure manuals. - Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the public. Benefits - Medical, Dental and Vision Coverage - 401K Plan with Company Match - FTO - Work Life Assistance Program - Educational Benefits