The World's Leading Authority on Halal Travel
Social Media Innovator, Intern
Location
Singapore
Posted
9 hours ago
Salary
0
Seniority
Entry Level
Job Description
Social Media Innovator, Intern
CrescentRating
• Architect and manage distinct, highly tailored content across Instagram, TikTok, LinkedIn, X, and Facebook for both the CrescentRating (B2B) and HalalTrip (B2C) brand identities, ensuring uncompromising quality and strict adherence to cultural nuances. • Actively leverage AI tools to supercharge content ideation, research, and operational workflows, while providing rigorous human review, copy-editing, and model training to ensure zero compromise on our authentic brand voice. • Track performance metrics—including reach, engagement, and content performance—not just to report, but to extract actionable insights and rapidly pivot strategies based on what the data demands. • Go beyond standard execution by continuously testing new content formats, adapting to platform algorithm shifts, and pitching innovative campaigns aligned with key moments in the Muslim travel calendar. • Own and optimize our social media pipeline and content calendars, finding intelligent ways to streamline scheduling and administrative tasks so your energy remains focused on high-impact storytelling. • Monitor audience engagement and act as the frontline guardian of our brands, responding to interactions in a timely, empathetic, and highly brand-appropriate manner.
Job Requirements
- Bachelor's degree in Communications, Marketing, Media Studies, or a related field — final-year students are welcome to apply
- Strong command of written and spoken English, with the ability to craft engaging, platform-appropriate captions and copy across varied audiences and content types
- Proficiency in Canva or Figma for creating on-brand social media visuals
- Active experience integrating generative AI tools (e.g., ChatGPT, Claude, Midjourney) into your personal or professional creative workflow for rapid ideation, research, or drafting—with a deep understanding of how to guide, review, and prompt these tools to protect brand standards.
- High attention to detail and strong organizational skills, with the ability to manage multiple content streams and deadlines in a fast-paced, remote team environment.
- A self-starting mindset with a demonstrated history of taking ownership, experimenting with new formats, and pivoting based on data.
Benefits
- Paid internship
- Remote working flexibility with a globally distributed team
- Collaborative, diverse, and inclusive working environment
- Meaningful real-world experience working on live digital platforms used by Muslim travellers worldwide
- Strong focus on professional development and continuous learning
- Opportunity to contribute ideas, lead initiatives, and make a visible impact on global marketing campaigns at the intersection of technology, content, and Muslim-friendly travel
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