• Lead the annual operating plan, quarterly forecasts, long-range planning, and monthly forecasting processes. • Own consolidated financial planning, reporting, and performance analysis across the organization. • Serve as a trusted advisor to the CFO, CEO, and Senior Leadership Team on financial performance, strategy, and operational decision-making. • Act as a key member of the Finance Leadership Team, helping shape the strategic direction of Finance and broader company initiatives. • Lead executive, Board of Directors, and debt lender reporting, including covenant compliance. • Partner closely with Accounting to ensure alignment between actual results, forecasts, budgets, and external reporting. • Collaborate with leaders across Sales, Customer Success, Product, Engineering, Marketing, HR and Strategy to support strategic planning and resource allocation. • Lead scenario planning, financial modeling, investment analysis, pricing analysis, and strategic business initiatives. • Identify financial risks and opportunities and provide actionable recommendations. • Drive continuous improvement of FP&A processes, systems, reporting, and planning capabilities. • Lead, mentor, and develop a team consisting of a Senior Manager and Senior Financial Analyst. • Partner with the CFO on financing activities, capital structure planning, M&A support, and other strategic corporate initiatives.

• Record financial transactions and reconcile all corporate bank accounts in NetSuite; maintain the main group reconciliation sheet, ensuring accuracy and timely completion each month • Process accounts payable and receivable transactions, including supplier payments and invoice management; coordinate supplier financial information requests • Support credit control processes and follow up on outstanding receivables to optimise debt management • Process and review employee expense (T&E) submissions, ensuring adherence to company policy and correct cost centre allocation • Support the Financial Accountant on audit preparation and the Annual Report cycle, including collating transaction-level supporting documentation and preparing schedules for external review

• Own and drive the monthly accounting close process across multiple entities, including preparation and review of journal entries, balance sheet reconciliations and variance analysis • Own the Annual Report preparation and statutory audit process; prepare and send the draft Annual Report to auditors, upload reconciled merchant balances for audit sampling, and serve as the primary liaison for external auditors • Manage VAT reporting, declarations and payments in coordination with the finance team • Own the preparation of quarterly and annual regulatory returns • Verify monthly payroll files to ensure all cost centres are active; liaise with the payroll provider on salary data and prepare annual social cost reconciliations • Responsible for the preparation of monthly and quarterly financial reporting packs for senior management and the board. • Manage the capitalisation tangible fixed assets; run monthly amortisation and depreciation schedules in NetSuite; reconcile the fixed asset register to the Balance Sheet and Income Statement accounts • Review aging of trade debtors and creditors to optimise debt control • Reconcile all corporate bank accounts in NetSuite and maintain the main group reconciliation sheet monthly • Participate in process improvement projects to enhance the efficiency and effectiveness of the Finance processes. • Be a strong team player, who can operate cross functionally, globally, at all levels, act as an owner and demonstrate self-initiative.

• Design and improve accounting structures, chart of accounts, reporting lines, and internal accounts for existing businesses, new entities, and acquired companies. • Set up and clean up books for new or early-stage companies, including making sure each business line can be understood separately. • Build useful profit and loss reporting by company, app, and business line, including revenue, costs, CAC/LTV, ROI, allocations, and performance trends where relevant. • Run and improve close, reconciliations, intercompany balances, recharges, allocations, documentation, and recurring reporting across multiple entities. • Investigate accounting problems where the numbers do not add up: misallocated expenses, missing records, unusual transactions, and occasionally potential fraud. • Support acquisition work: target analysis, diligence, seller number verification, scenario modeling, and post-acquisition performance tracking. • Coordinate with bookkeepers, accountants, tax advisors, and operating teams so the finance function becomes reliable without constant founder involvement. • Stay across company maintenance, compliance, tax efficiency, entity structure, and advisor follow-through, especially for US-facing work. • Find practical ways to save money, improve financial strategy, reduce administrative load, and increase profits through better information and better structure. • Use QuickBooks, Xero, spreadsheets, Google Drive records, bank statements, and AI tools to reconcile, analyze, document, and improve the finance function. • Stay flexible and take on additional responsibilities as the role and company needs evolve.