Role Description The Change Management Lead, Marketing Transformation provides change management expertise, including practical change communications, to support the successful adoption of Global Strategic Marketing (GSM) transformation initiatives. This role focuses on the people side of change across the work GSM is driving, including new processes, ways of working, and operating model changes tied to marketing transformation. The role includes stakeholder alignment, change planning, readiness, leader enablement, communications, and adoption support to help ensure GSM initiatives are understood, supported, and successfully implemented across the organization. Responsibilities: - Change Planning: Build and manage the change approach for 10+ GSM transformation initiatives, with a focus on readiness, adoption, and implementation. - Stakeholder Mapping & Engagement: Identify key stakeholders, audience groups, and levels of impact across marketing and relevant functions. Develop engagement plans and recommend actions to address adoption risks. - Impact Assessment: Assess how initiatives affect teams, roles, processes, and expectations, and translate findings into actionable support plans. - Readiness & Adoption Support: Define what teams and leaders need to be ready for change, including where additional clarity, communication, or support is required. - Leader Enablement & Communications: Equip leaders with practical tools, messaging, talking points, and materials to reinforce change, answer questions, and support adoption. Develop stakeholder communications, leader updates, FAQs, and other materials that help teams understand what is changing, why it matters, and what action is needed. - Measurement, Listening & Feedback: Establish simple measures and feedback loops to track readiness, adoption, stakeholder sentiment, and areas of confusion or resistance, using insights to adjust the approach as needed. - Cross-Initiative Coordination: Maintain awareness of related GSM and business initiatives that may impact the same audience. Help identify overlaps, dependencies, timing concerns, and stakeholder risks to support a more coordinated change experience. - Partnership Across GSM: Partner with cross-functional stakeholders to ensure change efforts are aligned to the goals, pace, and realities of the work GSM is driving. What Success Looks Like: - GSM initiatives have a defined, practical change approach. - Stakeholders understand what is changing, why it matters, what it means for them, and what they need to do differently. - Leaders are prepared to reinforce key changes and support adoption within their teams. - Readiness, adoption, and stakeholder feedback are monitored in a simple, actionable way. - Teams have the clarity, reinforcement, and support needed to successfully adopt new processes, expectations, and ways of working. - Change activities across GSM are coordinated to reduce stakeholder confusion and improve adoption. Qualifications - Experience leading change, transformation, or adoption efforts in complex organizations. - Skilled in stakeholder mapping, impact assessment, readiness planning, communications, and adoption support. - Strong judgment in identifying risks, dependencies, stakeholder concerns, and areas requiring additional clarity or reinforcement. - Able to support leaders with simple, practical tools that help teams navigate change. - Comfortable building lightweight processes, measures, and feedback loops. - Strong collaborator who can connect work across GSM priorities, related business initiatives, and the broader stakeholder experience. Requirements - The ideal candidate brings change management experience, strong stakeholder judgment, and a practical operating style. - They can bring structure to ambiguous work, manage the people side of transformation, and help teams understand, adopt, and sustain new ways of working without overcomplicating the process. Benefits - Listed salary ranges may vary based on experience, qualifications, and local market. Also, some positions may include bonuses or other incentives. - Stefanini takes pride in hiring top talent and developing relationships with our future employees. - Our talent acquisition teams will never make an offer of employment without having a phone conversation with you. - Those face-to-face conversations will involve a description of the job for which you have applied. - We also speak with you about the process including interviews and job offers. Company Description The Stefanini Group is a global provider of offshore, onshore, and near shore outsourcing, IT digital consulting, systems integration, application, and strategic staffing services to Fortune 1000 enterprises around the world. Our presence is in countries like the Americas, Europe, Africa, and Asia, and more than four hundred clients across a broad spectrum of markets, including financial services, manufacturing, telecommunications, chemical services, technology, public sector, and utilities. Stefanini is a CMM level 5, IT consulting company with a global presence.

• Support HSOB Sales Team with alumni meetings and presentations • Source alumni or ambassadors to co-present with CIEE staff in their school community to maximize their impact. • Host weekly presentation preparation refresher workshops with alumni before they present in schools. • Mediate communications between CIEE sales team and alumni, including providing the sales team with the ambassadors’ slides for presentation. • Ensure that referral links are always readily available for in-school presentations. • Coordinate the Global Ambassador and Ambassador Abroad Programs • Help develop, organize and deliver virtual trainings for our ambassadors. • Curate and distribute materials to equip ambassadors. • Coordinate central communications with ambassadors through e-mail, social media, and text messaging. • Develop and promote monthly referral and engagement contests and communicate with winners. • Host monthly webinars with ambassadors. • Community engagement initiatives (broader alumni base and champions) • Develop and send monthly newsletters to champions. • Source, package and curate alumni and champion stories in the form of blogs, interview clips, photo galleries, podcasts etc. to contribute to CIEE’s content plan and enrich alumni social media and web presence. • Create pre-packaged marketing materials that alumni and parents can customize to promote CIEE programs and scholarships in their community. • Help to plan and coordinate the Global Navigator Virtual Fair, including creating zoom meetings and communicating with presenters, developing promotional material for the fair and moderating panels. • Pilot in-person events to gather ambassadors, parents of alumni or program leaders with local youth. • Other duties as assigned.

• Drive the go-to-market execution for your solution area, from positioning through launch to in-market performance. • Build and maintain the market narrative for your solution area, translating capabilities into clear, compelling stories that resonate with enterprise HR, Talent, and L&D buyers. • Shape and maintain the positioning, messaging hierarchy, and value propositions that differentiate your solution in a competitive and evolving market. • Support and execute the launch motion for your solution area, from positioning brief to campaign activation, for new capabilities, offerings, and go-to-market announcements. • Collaborate with RevOps on pipeline and campaign reporting for your solution area, and own tracking performance against goals and delivering on ROI targets. • Contribute to cross-portfolio campaign themes and connect your solution to adjacent solutions, supporting the Senior Director on portfolio-level direction. • Develop messaging frameworks, positioning documents, and campaign briefs for your solution area that Content Strategy and Brand build from. • Produce strong strategic baseline copy, including messaging guides, narrative frameworks, campaign themes, and sales narratives, in partnership with Content Strategy and Brand. • Partner with RevOps and Revenue Enablement on the sales enablement assets they build, including battlecards, solution briefs, pitch narratives, and talk tracks, setting the strategy and messaging while they own the build. • Surface customer proof points and referenceable client stories for your solution area, partnering with the Senior Director as well as Global Client Partners, Account Leads and Operations/Delivery Teams to feed a steady pipeline of advocacy assets. • Conduct ongoing buyer and market research for your solution area, including customer and prospect conversations and persona development, to continuously sharpen positioning. • Run competitive analysis for your solution area, developing positioning frameworks and battlecards that give the sales team a clear edge. • Monitor market trends and buyer behavior in your solution area to surface timely positioning opportunities. • Maintain and refine ICP and buyer persona frameworks for your solution area, grounded in research and commercial intelligence. • Partner with Digital/ABM on integrated campaign execution, briefing into the execution layer with clear messaging, audience definition, and channel direction across paid media, ABM, email, and content syndication. You set the strategy and brief the channels; hands-on channel and MarTech build sits with the execution layer. • Support ABM initiatives with solution-specific messaging and content for named account targeting. • Collaborate with the Global Events team on solution-specific event content and activation, ensuring GP's presence reflects your positioning and go-to-market narrative. • Manage your campaign workload end to end, managing project coordination in Asana and SharePoint and keeping work moving through the review and approval process. • Work closely with Sales, Operations/Delivery, RevOps, Digital/ABM, Content Strategy, and Global Events to drive integrated go-to-market execution for your solution area. • Communicate proactively across functions, managing up to the Senior Director and across peers with clarity and reliability.

Role Description We are looking for an enthusiastic and results-driven Marketing Specialist to lead the design, execution, and optimization of marketing campaigns tailored to the local market. Reporting to the country manager, this role will be instrumental in developing strategies aimed at user acquisition, engagement, and revenue growth within the country, while ensuring alignment with the company's overall objectives. - End-to-End Campaign Management: Own the complete lifecycle of marketing campaigns in Germany from conceptualization and design to execution and post-campaign analysis, ensuring campaigns are localized to meet the market's specific needs. - Content Creation & Strategy: Develop compelling marketing content tailored to the local audience for various channels, including email, push notifications, web content, social media, and more, while ensuring consistency with the brand’s voice and objectives in the country. - Campaign Execution & Optimization: Design and implement innovative marketing campaigns focused on user acquisition, retention, and driving revenue. Optimize these campaigns based on local market data insights and performance metrics. - Cross-Functional Collaboration: Collaborate with teams across the organization to align on campaign objectives and ensure cohesive and culturally relevant messaging. - Market Insights & Reporting: Analyze local campaign performance and market trends to provide actionable insights, recommend improvements, and report on key metrics to country manager. - Adaptability & Innovation: Bring fresh ideas and creative solutions that address the evolving needs of the local market, ensuring the marketing strategy remains competitive in a rapidly changing environment. - Other Duties: Support broader company marketing initiatives and contribute to company growth, taking on additional tasks as required. Qualifications - Bachelor's degree in Marketing, Business, or a related field. - At least 3 years of experience in digital marketing or campaign management, with strong knowledge of the local market or in a Crypto Exchange-related environment. - Proven experience in campaign management, digital marketing, or a related field, with an understanding of local user behavior and market dynamics. - Strong content creation skills, with experience in email, web, social media, and other digital platforms. - Ability to analyze local data, interpret insights, and optimize campaigns for improved performance. - Excellent project management skills and ability to collaborate with cross-functional teams in a fast-paced environment. - Strong written and verbal communication skills in English and German, with the ability to create content that resonates with the local market. Benefits - Study Growth Fund: We support your professional development and continuous learning. - Internal Events: Participate in regular team-building activities, workshops, and events designed to promote collaboration and innovation. - Global Collaboration: Be part of a diverse, international team, working alongside colleagues from around the world. - Career Advancement: Access opportunities for growth and advancement within a rapidly expanding global company. - Internal Mobility: Grow with us - Your long-term development is important to us. We offer internal job opportunities to help build your career path.