GP Strategies Corporation logo
GP Strategies Corporation

We help organizations transform through their people

Portfolio Marketing Specialist

MarketingMarketingFull TimeRemoteSeniorTeam 1,001-5,000Since 1966H1B SponsorCompany SiteLinkedIn

Location

Colombia

Posted

2 days ago

Salary

0

Seniority

Senior

Bachelor Degree3 yrs expEnglish

Job Description

Portfolio Marketing Specialist

GP Strategies Corporation

• Drive the go-to-market execution for your solution area, from positioning through launch to in-market performance. • Build and maintain the market narrative for your solution area, translating capabilities into clear, compelling stories that resonate with enterprise HR, Talent, and L&D buyers. • Shape and maintain the positioning, messaging hierarchy, and value propositions that differentiate your solution in a competitive and evolving market. • Support and execute the launch motion for your solution area, from positioning brief to campaign activation, for new capabilities, offerings, and go-to-market announcements. • Collaborate with RevOps on pipeline and campaign reporting for your solution area, and own tracking performance against goals and delivering on ROI targets. • Contribute to cross-portfolio campaign themes and connect your solution to adjacent solutions, supporting the Senior Director on portfolio-level direction. • Develop messaging frameworks, positioning documents, and campaign briefs for your solution area that Content Strategy and Brand build from. • Produce strong strategic baseline copy, including messaging guides, narrative frameworks, campaign themes, and sales narratives, in partnership with Content Strategy and Brand. • Partner with RevOps and Revenue Enablement on the sales enablement assets they build, including battlecards, solution briefs, pitch narratives, and talk tracks, setting the strategy and messaging while they own the build. • Surface customer proof points and referenceable client stories for your solution area, partnering with the Senior Director as well as Global Client Partners, Account Leads and Operations/Delivery Teams to feed a steady pipeline of advocacy assets. • Conduct ongoing buyer and market research for your solution area, including customer and prospect conversations and persona development, to continuously sharpen positioning. • Run competitive analysis for your solution area, developing positioning frameworks and battlecards that give the sales team a clear edge. • Monitor market trends and buyer behavior in your solution area to surface timely positioning opportunities. • Maintain and refine ICP and buyer persona frameworks for your solution area, grounded in research and commercial intelligence. • Partner with Digital/ABM on integrated campaign execution, briefing into the execution layer with clear messaging, audience definition, and channel direction across paid media, ABM, email, and content syndication. You set the strategy and brief the channels; hands-on channel and MarTech build sits with the execution layer. • Support ABM initiatives with solution-specific messaging and content for named account targeting. • Collaborate with the Global Events team on solution-specific event content and activation, ensuring GP's presence reflects your positioning and go-to-market narrative. • Manage your campaign workload end to end, managing project coordination in Asana and SharePoint and keeping work moving through the review and approval process. • Work closely with Sales, Operations/Delivery, RevOps, Digital/ABM, Content Strategy, and Global Events to drive integrated go-to-market execution for your solution area. • Communicate proactively across functions, managing up to the Senior Director and across peers with clarity and reliability.

Job Requirements

  • 3-5 years of B2B marketing experience, with demonstrated ownership of a solution, service product, or segment end to end.
  • Demonstrated experience developing go-to-market motions, launches, positioning, and the strategic content that supports sales.
  • Proven ability to translate complex capabilities into clear, compelling narratives for enterprise buyers.
  • Fluency in connecting marketing activity to revenue and pipeline outcomes, comfortable with pipeline awareness, ROI thinking, and using commercial data to sharpen go-to-market strategy.
  • Strong understanding of competitive positioning, buyer research, and market intelligence.
  • Demonstrated fluency with AI tools as a strategic accelerator, critically evaluating output, applying brand voice, and using AI to increase quality and speed.
  • Advanced English proficiency (C1 or above) with a demonstrated ability to independently produce polished, strategic copy. All content, reporting, and communication is conducted in English. Writing samples will be requested from all finalists.
  • Fluency in how demand generation and campaign operations work, sufficient to brief, coordinate, and integrate go-to-market strategy with the execution layer.
  • Working proficiency with a marketing automation platform (HubSpot preferred), sufficient to brief, review, and interpret performance.
  • Hands-on experience with Asana or equivalent project management tools and SharePoint or equivalent content platforms.
  • Bachelor's degree in Marketing, Communications, or a related field, or equivalent professional experience.

Benefits

  • Remote work in Colombia

Related Categories

Related Job Pages

More Marketing Jobs

Role Description We are looking for an enthusiastic and results-driven Marketing Specialist to lead the design, execution, and optimization of marketing campaigns tailored to the local market. Reporting to the country manager, this role will be instrumental in developing strategies aimed at user acquisition, engagement, and revenue growth within the country, while ensuring alignment with the company's overall objectives. - End-to-End Campaign Management: Own the complete lifecycle of marketing campaigns in Germany from conceptualization and design to execution and post-campaign analysis, ensuring campaigns are localized to meet the market's specific needs. - Content Creation & Strategy: Develop compelling marketing content tailored to the local audience for various channels, including email, push notifications, web content, social media, and more, while ensuring consistency with the brand’s voice and objectives in the country. - Campaign Execution & Optimization: Design and implement innovative marketing campaigns focused on user acquisition, retention, and driving revenue. Optimize these campaigns based on local market data insights and performance metrics. - Cross-Functional Collaboration: Collaborate with teams across the organization to align on campaign objectives and ensure cohesive and culturally relevant messaging. - Market Insights & Reporting: Analyze local campaign performance and market trends to provide actionable insights, recommend improvements, and report on key metrics to country manager. - Adaptability & Innovation: Bring fresh ideas and creative solutions that address the evolving needs of the local market, ensuring the marketing strategy remains competitive in a rapidly changing environment. - Other Duties: Support broader company marketing initiatives and contribute to company growth, taking on additional tasks as required. Qualifications - Bachelor's degree in Marketing, Business, or a related field. - At least 3 years of experience in digital marketing or campaign management, with strong knowledge of the local market or in a Crypto Exchange-related environment. - Proven experience in campaign management, digital marketing, or a related field, with an understanding of local user behavior and market dynamics. - Strong content creation skills, with experience in email, web, social media, and other digital platforms. - Ability to analyze local data, interpret insights, and optimize campaigns for improved performance. - Excellent project management skills and ability to collaborate with cross-functional teams in a fast-paced environment. - Strong written and verbal communication skills in English and German, with the ability to create content that resonates with the local market. Benefits - Study Growth Fund: We support your professional development and continuous learning. - Internal Events: Participate in regular team-building activities, workshops, and events designed to promote collaboration and innovation. - Global Collaboration: Be part of a diverse, international team, working alongside colleagues from around the world. - Career Advancement: Access opportunities for growth and advancement within a rapidly expanding global company. - Internal Mobility: Grow with us - Your long-term development is important to us. We offer internal job opportunities to help build your career path.

Germany

Manager - Integrated Marketing

AMC Networks

Established in 1980, AMC Networks is an entertainment company that owns and operates a family of award-winning cable television brands, including AMC, IFC, Sund

Marketing2 days ago

Title: Manager - Integrated Marketing Location:New York, NY Job Description: AMC Networks is home to many of the greatest stories and characters in TV and film and the premier destination for passionate and engaged fan communities around the world. We create and curate celebrated series and films across distinct brands and make them available to audiences everywhere. Our portfolio includes targeted streaming services AMC+, Acorn TV, Shudder, Sundance Now, ALLBLK and HIDIVE; cable networks AMC, BBC AMERICA, Independent Film Company, Sundance TV and We TV; and film distribution labels Independent Film Company and RLJE Films. The company also operates AMC Studios, our in-house studio, production, and distribution operation behind acclaimed and fan-favorite originals including The Walking Dead Universe and the Anne Rice Immortal Universe, and AMC Networks International, our international programming business. We are currently seeking a Manager - Integrated Marketing to join our Brand & Integrated Marketing Strategy team based in our New York, NY office. JOB RESPONSIBILITIES - Assist with the strategic development of sales pitches, packages, and solutions (both proactive and in response to RFPs) to drive sales revenue across all platforms, including linear, digital, social, and on-ground events. - Provide best-in-class partnership to AMCN Sales leadership and their Account Executives, assisting with all marketing-related agency requests and client needs in developing clear, concise, and creative client pitches. - Accompany the Sales team on pitch meetings to represent AMC Networks and creatively speak to custom proposals and client opportunities as needed. - Liaise with external partners and forge new relationships to develop and implement new revenue-generating opportunities across all platforms proactively. - Collaborate cross-functionally daily across Sales, Programming, Creative, Production, Digital, Social, and Research departments to develop insights, data-driven packages, and sponsorships. - Lead the execution and fulfillment of all sold client marketing campaigns across all platforms/ networks and attend production shoots as needed. - Oversee the development of all AMCN Sales & Content Room materials, including pitch decks, proactive sponsorship presentations, one-sheets, case studies, recap decks, etc. - Act as an editorial filter to ensure all ideas pitched and executed are on-brand. - Maintain working knowledge of the competitive landscape, keeping the team up to speed on trends, emerging platforms, and ad products to help inform pitches and client conversations. - Educate, present, and pitch materials and new concepts regularly at internal All Hands meetings. - Assist with the day-to-day management of a coordinator. Qualifications (Required & Preferred) - 5-7 years integrated marketing experience at a media company, agency, or brand with an emphasis on custom marketing solutions for Ad Sales - Experience working cross-functionally with creative, strategic, and technical teams. - Demonstrated expertise in PowerPoint, strong Microsoft Office skills, and experience with Airtable - Exceptional writing, storytelling, and communication skills with a keen understanding of how to craft and evolve narratives succinctly for client pitches. - Outstanding project management + coordination skills including organization, attention to detail, planning, multi-tasking and time management. - Strong communicator, comfortable with presenting in front of groups and clients - Self-starter who can work independently and with a team in a fast-paced environment. - Ability to adapt, be flexible, and solution-oriented in an environment of constant change. - Strong internal communication, time management, and interpersonal skills - Minimum bachelor's degree in related fields, such as Marketing, Business, Communication, or a related field The base compensation for this position is $75,000-$85,000 commensurate with experience. AMC Networks additionally offers a comprehensive benefits package including Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Tuition Reimbursement, Paid Time Off, Paid Parental Leave and Adoption Services, among other benefit plan options, subject to eligibility requirements. AMC Networks values the benefits achieved through in-office collaboration, but we provide our employees with the flexibility to work from home one day per week. The Company is committed to policy of nondiscrimination in its employment and personnel practices. Applicants are considered for all employment without regard to race, color, religious creed, religion, alienage, citizenship, gender, gender identity, national origin, ancestry, genetic predisposition or carrier status, age, marital status, familial status, military or veteran status, status as a victim of domestic violence, stalking or sexual assault, sexual orientation, disability or any other characteristic protected by federal, state or local law.

New York
$75K - $85K / year
Jobs for Humanity logo

Marketing Manager

Jobs for Humanity

Connecting historically under represented talent to welcoming employers across the globe!

Marketing2 days ago
Full TimeRemoteTeam 11-50Since 2020H1B No Sponsor

• Developing and delivering integrated marketing campaigns that support organisational objectives • Working with internal stakeholders to understand priorities and translate them into effective marketing plans • Developing campaign briefs and overseeing the creation of marketing assets • Identifying and engaging target audiences through effective channel planning • Monitoring and optimising campaign performance to maximise impact and return on investment • Building strong relationships across the organisation and acting as a trusted marketing advisor • Keeping up to date with marketing trends and best practice to improve campaign effectiveness

Washington
Scratch Financial logo

International Marketing Intern (January - June 2027)

Scratch Financial

Scratch Financial is the world's simplest patient financing solution.

Marketing2 days ago
InternshipRemoteTeam 11-50H1B Sponsor

Company Description NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information. Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world. NBCUniversal Singapore earned a Great Place to Work certification as a result of our dynamic, inclusive and resilient culture. Here you can live your passion. GLOBAL TELEVISION DISTRIBUTION NBCUniversal Global Distribution is responsible for the licensing and distribution of NBCUniversal product to all forms of television and new media platforms in the U.S., Canada and in over 200 territories internationally. NBCUniversal's content portfolio includes a vast and diverse library of more than 6,500 feature films and 170,000 television episodes, including current and classic titles, non-scripted programming, kids, sports, news, long-form and short-form programming from Universal Pictures, Focus Features, Universal Television, UCP, Universal International Studios, Sky Studios, NBC Late Night properties, DreamWorks Animation, Telemundo, and more, as well as locally produced content from around the world. Global Distribution is a division of Comcast NBCUniversal. Job Description This role will support Television Distribution ('TVD') Marketing in APAC for sales pitches, customer support and event organization. TVD Marketing is a B2B marketing that supports our licensees to launch our shows on their broadcasting platforms. Our team will be supporting our clients on TV Series and films that are under NBCUniversal. - Assist with marketing assets and materials to support clients' promotional activities. - Assist in developing sales pitch presentations by gathering show information from master decks - Reformat sales pitch decks and marketing strategy decks to ensure relevant information for clients across different markets. - Maintain and update the company's APAC marketing contact database. - Provide support with organizing marketing events in Asia. - Assist the marketing team with administrative tasks and ad hoc marketing initiatives for TVD titles as needed. Qualifications Please note that this is a full-time 6 month internship opportunity from January - June 2027 for undergraduate students. Basic Requirements: - Strong written and verbal communication skills. - Proficient in Microsoft Office (PowerPoint, Excel, Word); familiarity with Google Workspace - Experience or interest in marketing campaigns, presentations, and pitch decks. - Basic understanding of digital marketing and social media platforms. - Highly organized with strong attention to detail and ability to manage multiple tasks - Comfortable working in a fast-paced, deadline-driven environment. - Proactive, adaptable, and eager to learn with a positive, team-oriented attitude. - Ability to work collaboratively across teams and support administrative marketing tasks. Desired Characteristics: - Strong interest in television distribution, including scripted, unscripted, formats, and factual content. - Curiosity about global TV markets, broadcasters, streamers, and content buyers, particularly across APAC. - Detail-oriented with an eye for presentation quality, formatting, and brand consistency. - Strong organizational skills to manage multiple titles, assets, and timelines simultaneously. - Collaborative and able to work across sales, marketing, legal, and creative teams. - Interest in conducting market and industry research and summarize findings clearly. Additional Information As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.

Singapore