For People, For Nature, Forever
Senior Director, Web Experience and Digital Strategy
Location
Washington
Posted
5 days ago
Salary
$159.4K - $229.2K / year
Seniority
Senior
Job Description
Senior Director, Web Experience and Digital Strategy
World Wildlife Fund
• Lead the strategic vision, digital experience design, and operational management of WWF-US's web presence, including worldwildlife.org and associated digital properties. • Oversee the web experience strategy, user experience design, digital discoverability, and web performance. • Serve as the primary strategic owner of WWF's relationship with its external development partner. • Shape how WWF shows up digitally across search, AI-powered platforms, and emerging discovery channels. • Partner with the Director, Digital Content; the VP, Digital Platforms; and leaders across Integrated Marketing, Conservation, and Development to advance WWF's digital strategy, audience engagement, and fundraising goals. • Translate organizational priorities into a coherent, measurable web experience strategy and ensure the website consistently reflects WWF's brand, values, and mission.
Job Requirements
- Bachelor's degree or equivalent work experience required; master's degree or other relevant graduate degree in digital strategy, user experience, communications, or a related field preferred.
- Minimum of 12 years of progressive experience in web strategy, digital experience, or related fields, including at least 5 years in a senior leadership role.
- A relevant graduate degree may substitute for up to two (2) years of the required experience.
- Demonstrated experience translating organizational strategy into digital experience outcomes, with a track record of leading large-scale web initiatives from vision through execution.
- Deep understanding of the evolving digital discoverability landscape, including SEO, technical SEO, AEO, GEO, and how AI-powered platforms surface and present web content.
- Conceptual understanding of the end-to-end web development ecosystem, including domains and hosting, version control (e.g., Git/GitHub), and deployment pipelines.
- Ability to make informed strategic decisions, guide cross-functional teams, and engage effectively with engineering partners in these areas, without requiring hands-on implementation expertise.
- Fluency in web analytics platforms (Google Analytics 4 or equivalent) and experience building data-driven performance frameworks that connect web metrics to organizational goals; working knowledge of HTML, CSS, and modern front-end principles; experience with CMS architectures (Wagtail or similar Python/Django-based CMS a plus); proficiency with UX/UI design tools (Figma or equivalent) and familiarity with design systems, accessibility standards (WCAG 2.1 AA or higher), user research methods, and usability testing.
- Significant experience managing external development agencies or vendors, including contract negotiation, SLA management, roadmap governance, and budget stewardship.
- Strong budget management skills, with experience managing multi-year budgets across internal teams and vendor relationships.
- Familiarity with project management platforms (Airtable, Basecamp, Jira, or equivalent) and agile/iterative development methodologies.
- Exceptional strategic communication skills, with the ability to translate technical complexity for non-technical audiences and organizational strategy for technical teams.
- Demonstrated ability to build and sustain collaborative relationships across functions, levels, and disciplines in a complex organizational environment.
- Strong leadership presence, with experience influencing and building organizational alignment around digital priorities.
- Ability to manage multiple high-priority initiatives simultaneously, making sound decisions under ambiguity and in fast-paced environments.
- Committed to building and strengthening a culture of inclusion within and across teams.
- Identifies and aligns with WWF’s core values: COURAGE – We demonstrate courage through our actions, we work for change where it’s needed, and we inspire people and institutions to tackle the greatest threats to nature and the future of the planet, which is our home. INTEGRITY – We live the principles we call on others to meet. We act with integrity, accountability and transparency, and we rely on facts and science to guide us and to ensure that we learn and evolve. RESPECT – We honor the voices and knowledge of people and communities that we serve, and we work to secure their rights to a sustainable future. COLLABORATION – We deliver impact at the scale of the challenges we face through the power of collective action and innovation.
Benefits
- None provided
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