• Optimize the customer journey and experience across automated communication channels, focusing on WhatsApp and Chatbot. • Conduct in-depth understanding of the business flow. • Ensure traceability and measurement of the entire experience through data tagging (instrumentation) along the customer journey. • Act as guardian of the experience, turning data into insights to design more efficient, intuitive flows that increase satisfaction and conversion.

• Thorough literature research: You will conduct comprehensive research of current professional literature as well as evidence-based methods and best practices. • Development of practice-oriented training content: You will create subject-specific learning materials for managers at social service organizations based on existing concepts or collaboratively developed structures. • Ongoing development of learning materials: You will actively contribute to the strategic development of our training courses by identifying industry-specific trends and best practices and integrating them into the courses.

• Develop compelling, audience-centered marketing messages that drive action in support of our services and products. • Support the marketing aspects of new program and product launches, including support of sales and service enablement efforts. • Identify and develop collateral materials with compelling narratives that engage and educate our audiences. • Craft clear and motivating messages tailored to diverse audiences, which include colleges, students, and their supporters.

• Create compelling short-form scripts (under 60 seconds) with strong storytelling flow. • Translate content from Regional Language to English and English to Regional Language. • Write sharp, attention-grabbing hooks to maximize engagement and retention. • Craft platform-specific content for Instagram, YouTube, Facebook, and other channels. • Analyze ad metrics (CTR, watch time, drop-off rates) to refine creative strategy. • Collaborate closely with video editors, designers, and creative strategists to bring ideas to life. • Translate copy ideas into strong visual narratives and impactful storytelling sequences. • Identify and adapt to emerging content and creative trends. • Simplify complex ideas into relatable and emotionally resonant content. • Constantly read and watch diverse content (books, short films, ads) to expand creative vocabulary and visual literacy. • Provide creative inputs during production to ensure content quality and tone consistency.