Security. Simplified.
Marketing Lead – Network Security
Location
Finland
Posted
6 days ago
Salary
0
Seniority
Senior
Job Description
Marketing Lead – Network Security
Forcepoint
• The Marketing Lead for Network Security builds and articulates the messaging, positioning and uniqueness of Forcepoint Network Security security solutions • Drive overall go-to-market strategy, planning and execution for the Network Security product family in support of awareness, market-share and revenue growth objectives • Develop and implement high impact and differentiated positioning and messaging for Network Security across vertical and horizontal market segments • Apply generative AI tools when relevant while ensuring quality, accuracy and brand consistency • Develop high-impact sales tools such as white papers, presentations, case studies, business cases, TCO/ROI analysis, competitive profiles and sales playbooks for Network Security • Deliver product demonstrations of Network Security to varied constituents including sales, sales engineering, industry and financial analysts, industry analysts, customers and prospects, partners, and others • Develop and implement route-to-market plans for Network Security and partnerships • Provide direction and support to the Global Sales Enablement department to develop and deliver sales and channel training • Plan and execute selected product-related event marketing activities, including webinars, seminars, customer events, trade fairs or partner events
Job Requirements
- Bachelor’s degree or equivalent experience related to information technology
- Demonstrated years of product marketing or product management experience, ideally with cyber security industry
- Experience using AI tools to support product marketing, content creation, AI based Account Based Experience
- Ability to critically evaluate AI-generated outputs and refine them for accuracy, audience relevance and business impact
- Ability to use AI based technologies to position and demonstrate in messaging desired customer outcomes
- Experience in B2B event marketing, such as webinars, customer events or partner activities, is considered an advantage
Benefits
- Equal employment opportunities for all applicants and employees
- Opportunities for job seekers with disabilities
- Reasonable accommodation requests for candidates with disabilities
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