Title: Marketing Manager Location: San Francisco United States Job#: 3040913 Job Description: GitHub's Regional Marketing Team is expanding to hire a Marketing Manager, Developer & Scaled Marketing to drive developer awareness, adoption, and product usage at scale across the region. This role combines community-led developer engagement with scalable digital demand, creating a single owner focused on growing product usage and top-of-funnel reach. You'll build and activate developer-focused programs while orchestrating digital and demand motions that meet developers wherever they are: in workshops, webinars, ambassador communities, and always-on campaigns. If you're energized by reaching developers at scale, partnering across DevRel, Product Marketing, and Digital Growth, and turning product adoption into a measurable growth engine, this role is for you. Job Responsibilities: • Build and activate developer-focused programs that drive awareness, adoption, and product usage across the region. • Own digital and demand orchestration regionally, ensuring always-on campaigns deliver consistent pipeline and engagement. • Scale developer engagement through webinars, workshops, hackathons, and virtual series that meet developers where they are. • Run signature programs including the Copilot Ambassador Program, local developer activation kits ("in-a-box"), developer workshops and hackathons, and paid and nurture campaigns. • Partner closely with DevRel, Product Marketing, and Digital Growth to align programs to product priorities, audience needs, and regional demand goals. • Localize and activate global campaigns and content to resonate with regional developer communities and priorities. • Drive product adoption and usage growth, developer registrations and engagement, and digitally sourced and influenced pipeline. • Continuously test, measure, and optimize programs to improve reach, conversion, and downstream product impact. Skills: • Strong verbal and written communication skills, with the ability to craft compelling developer-focused messaging • Knowledge of demand generation, digital campaigns, and always-on marketing principles • Experience with community-led growth strategies and developer engagement programs • Proficiency in marketing analytics and translating data into actionable insights • Ability to manage multiple programs, work independently, and collaborate cross-functionally Education/Experience: • 5+ years (Marketing Manager) of B2B marketing experience, with a focus on developer marketing, scaled/digital marketing, or demand generation. • Proven track record of building and scaling programs that drive measurable product adoption, registrations, or pipeline. • Experience marketing to developer audiences and a genuine understanding of how developers learn, evaluate, and adopt tools. • Hands-on experience running digital demand programs, including webinars, nurture campaigns, and paid media. • Strong cross-functional collaboration skills, with experience partnering across DevRel, Product Marketing, and Digital/Growth teams. EEO Employer Apex Systems is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. Everforth Apex Benefits Overview: Everforth Apex offers a range of supplemental benefits, including medical, dental, vision, life, disability, and other insurance plans that offer an optional layer of financial protection. We offer an ESPP (employee stock purchase program) and a 401K program which allows you to contribute typically within 30 days of starting, with a company match after 12 months of tenure. Everforth Apex also offers a HSA (Health Savings Account on the HDHP plan), a SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions, a corporate discount savings program and other discounts. In terms of professional development, Everforth Apex hosts an on-demand training program, provides access to certification prep and a library of technical and leadership courses/books/seminars once you have 6+ months of tenure, and certification discounts and other perks to associations that include CompTIA and IIBA. Everforth Apex has a dedicated customer service team for our Consultants that can address questions around benefits and other resources, as well as a certified Career Coach. You can access a full list of our benefits, programs, support teams and resources within our ‘Welcome Packet’ as well, which an Everforth Apex team member can provide. Everforth Apex Systems is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. Everforth Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law.