Role Description We are looking for a Senior SEO Manager to own the search growth layer of our business across both classic SEO and AI search visibility. You will build a true keyword strategy for the niche, improve technical foundations, strengthen our visibility in AI search, and make sure high-intent commercial pages attract qualified non-branded traffic. This is a high-ownership role for someone who can connect strategy, execution, reporting, and business outcomes — not someone who treats SEO as a narrow content or backlink function. What You'll Be Doing: - Build a prioritized keyword strategy for our niche: real estate lead generation, focused on buyer-intent terms rather than just branded or broad SEO traffic. - Map category, comparison, wholesaler, investor, and agent lead-generation searches, benchmarked against named competitors such as PropStream, RealEstateBees, PropertyLeads, and LeadZolo. - Own technical SEO fundamentals including title tags, meta descriptions, alt text, schema/structured data, canonical tags, crawlability, and related site-health basics. - Continue and expand AEO / GEO work so classic SEO and AI-search visibility improve together rather than one being neglected in favor of the other. - Shape content and page-level strategy for the site’s highest-intent commercial pages, especially the marketplace, landing pages, and signup funnel. - Run regular competitive and keyword-gap analysis using Ahrefs, Semrush, or equivalent tools, and report on actual market position rather than vanity growth percentages. - Work directly with the dev team by writing clear, dev-ready tickets and following through until technical fixes actually ship. - Build reporting that clearly separates non-branded keyword and traffic growth from branded traffic growth and AI-citation counts so leadership sees the real acquisition picture. Requirements - Proven track record in technical and strategic SEO, not just content or link-building, ideally in a marketplace, lead-generation, SaaS, or real estate business. - Hands-on experience with keyword research and competitive gap analysis tools such as Ahrefs, Semrush, or equivalent. - Solid understanding of on-page and technical SEO fundamentals including schema/structured data, meta tags, canonicalization, crawlability, and Core Web Vitals. - Working knowledge of AEO / GEO and how AI answer engines such as ChatGPT, Gemini, Perplexity, and AI Overviews surface and cite content. - Experience working directly with a dev or engineering team to scope, ticket, and ship SEO fixes. - Comfortable owning both strategy and reporting, with the ability to show leadership real numbers rather than vague directional updates. - Strong English communication and comfort working asynchronously across multiple time zones. What success looks like: - Meaningful, measurable growth in non-branded keyword rankings for real estate lead-generation terms, not just branded search volume. - Visible progress in closing the keyword-count gap with direct competitors, currently described as roughly 50 versus 3,900. - Core commercial pages passing basic technical SEO checks, including correct title tags, meta descriptions, schema, and alt text. - Technical fixes being shipped within an agreed SLA instead of remaining stuck in backlog. - Classic SEO and AEO / GEO metrics reported together with clear attribution of what is actually driving growth. - Growth in qualified signups from organic and AI search, especially wholesalers, investors, and agents rather than low-intent traffic. This is not for you if - You see SEO mainly as buying backlinks or authority posts rather than owning search strategy more broadly. - You treat branded traffic growth or AI-citation wins alone as proof of success. - You deprioritize technical SEO basics such as schema, title tags, and metadata. - You prefer a passive advisory role where recommendations are documented but not pushed through to implementation. Nice to Have: - Experience in the real estate investing, wholesaling, or lead-generation space specifically. - Experience with WordPress SEO, including Rank Math, and Elementor-based sites. - Familiarity with link-building and authority-post strategy, so you can evaluate and improve existing vendor relationships rather than simply continue them by default.