• Partner with VP of Marketing on brand strategy, positioning evolution, category creation, and go-to-market planning as we work through a brand consolidation initiative. • Partner with VP of Corporate Marketing to design elegant brand architecture. • Ensure brand compliance and consistency across all marketing materials, campaigns, and customer touchpoints. • Build and maintain relationships with key industry analysts including Gartner, IDC, and other relevant firms. • Develop and execute end-to-end events strategy including industry conferences, user conferences, executive briefings, and sponsored activations. • Own creative strategy for D + A business unit translating brand positioning and category narrative into compelling visual storytelling across all channels. • Develop content strategy that establishes D&A as category innovators in embedded analytics and as an AI Semantic Platform. • Build high-performing corporate marketing team through clear goal setting, regular coaching, performance management, and career development.

• Oversee active project portfolio within assigned LOB • Ensure projects are delivered on time and within budget & scope • Monitor project health indicators and proactively mitigate risk • Escalate systemic issues to Director, PMO • Manage and develop Project Managers within the LOB • Provide coaching on timeline management, scope control, and cross-functional coordination • Conduct performance reviews and development planning • Reinforce accountability and consistent execution standards • Ensure adoption of PMO standards, tools, and documentation practices • Audit project plans for compliance and quality • Drive continuous improvement of execution workflows • Partner with AMs to ensure alignment between scope and delivery plans • Collaborate with Strategists to support execution feasibility • Work with WFM to align staffing with workload forecasts • Identify delivery risks early and implement corrective action plans • Support PMs in navigating complex client or scope challenges • Elevate high-impact risks to Director, PMO when necessary • Track LOB-level delivery KPIs (on-time delivery, utilization, margin impact, etc.) • Provide regular updates to Director, PMO on portfolio health • Support data-driven decision-making across the LOB

• Develop and execute targeted partner marketing programs that drive platform adoption, activation, and long-term engagement. • Collaborate with Account Managers to support ISV lifecycle growth—awareness, adoption, expansion, and retention. • Plan and manage scalable partner campaigns such as webinars, joint content, industry events, digital programs, and in‑platform feature promotions. • Create Campaign-in-a-Box kits specifically designed for partners, enabling rapid time‑to‑market for co-branded or white‑label campaigns. • Own the Market Development Funds (MDF) process for ISV partners—including budgeting, forecasting, tracking, and ROI analysis. • Measure and analyze campaign performance, partner engagement, and revenue impact; recommend optimizations based on insights. • Partner with Channel Marketing leadership to design and implement a structured partner loyalty program. • Develop program framework, qualification criteria, benefits structure, and promotional strategy. • Manage ongoing communication, engagement tracking, and optimization of the loyalty program to ensure sustained partner participation and measurable impact.

• Conduct AI research and prototyping to support emerging martech initiatives • Create and maintain martech documentation for tools and processes • Contribute to reporting and analytics to measure technology performance and usage • Support tool and process improvements to enhance marketing operations • Assist with quality assurance and testing of marketing systems and integrations