Role Description We are seeking a Freelance Social Media Specialist to lead end-to-end strategy, content creation, and profile management across TikTok and Instagram. This role sits at the intersection of personal branding, short-form video, and organic audience growth. The ideal candidate can take the client's ideas and turn them into polished content, and build a premium, education-first presence from the ground up. Responsibilities - Develop and lead an end-to-end social media strategy for TikTok and Instagram, built from the ground up. - Define content pillars, positioning, and a consistent posting cadence. - Turn the client's ideas into polished short-form content. - Produce and edit content end to end, including Reels, TikTok, Shorts, and short-form videos, graphics, captions, and copy. - Lead the personal rebrand and establish a cohesive, premium, education-first identity. - Create content that educates audiences on life insurance, family protection, and generational wealth in an accessible, non-salesy way. - Grow the accounts organically to drive inbound interest, community, and referrals. - Track engagement, report on performance, and continuously refine the approach. Qualifications - Proven experience building and growing TikTok and Instagram accounts, with a portfolio and clear results. - Strong short-form video skills across ideation, filming direction, and editing. - Solid graphic design, caption, and copywriting ability. - A track record building personal or founder-led brands, including rebrands. - A strong eye for premium, aspirational aesthetics that feel curated rather than mass-market or corporate. - Ability to make educational or complex topics simple and engaging; finance or insurance familiarity is a plus. - Focus on organic, community and referral-led growth rather than paid or ads-led tactics. - Flexible, proactive, and collaborative, able to take direction and run with it without being rigid. - EST working hours.

• Own Windsor's YouTube channel end-to-end: tutorials, connector how-tos, product demos, use cases. • Long-form first, then cut into Shorts. • Repurpose every video across Instagram Reels, TikTok, Facebook Reels, and LinkedIn via Metricool. • Build and manage the content calendar. Consistent, weekly output. • Brief and coordinate with our content and SEO team and UGC creators; work with our designer to fix thumbnails, build a consistent brand across all channels, and make sure every asset looks like it comes from the same place. • Use Windsor's own connectors to pull your social channel data into AI tools. • Build social media content plans from real data, not gut feel. The same way we use our product to run our own marketing. • Track performance. Know what's working, cut what isn't. • Identify and build relationships with data and marketing influencers for the US market: YouTube creators, LinkedIn voices, and newsletter writers in our ICP space (digital marketers, marketing analysts, agencies, e-commerce). • Manage outreach and pipeline; coordinate collaboration formats (co-authored content, product features, social mentions). • Brief influencers properly so the content actually works for Windsor. • Work closely with our affiliate program manager to support Windsor's affiliate network: independent creators who promote Windsor to their own audiences with a personal discount code (30% lifetime revenue share, tracked via FirstPromoter). • Give affiliates what they need to create better content: scripts, briefs, demo recordings, creative assets. • Monitor affiliate and solutions partner content. Repost, amplify, and feature the best on Windsor's channels. • Coordinate co-marketing with solutions partners (agencies and consultants): template gallery features, case study content, joint posts.

• Design high-quality visual assets for social media platforms, ensuring brand consistency and visual impact • Create, manage, and publish social media posts autonomously • Build and maintain content calendars to ensure consistent and timely posting • Adapt visual content based on feedback while aligning with established brand guidelines • Take ownership of assigned social media content from concept to publication • Ensure accuracy in spelling, grammar, and visual details across all content • Collaborate with internal team members and communicate progress clearly • Occasionally communicate with clients via Slack or written messages

Are you an experienced digital marketing professional with a passion for executing global digital marketing initiatives? Join our team to develop and deliver a global social media strategy aligned with brand, product marketing, and revenue marketing initiatives across LinkedIn, X, YouTube and emerging channels. If this sounds like you and you are driven by purpose, join the SOPHiA GENETICS Marketing team as our new Social Media Marketing Manager and enable us to make a positive impact on the outcomes for cancer and rare disease patients worldwide. Our Mission We believe there is a smarter, more data-driven way to make decisions in healthcare and our cloud-native AI powered SOPHiA DDM Platform makes that vision a reality on a daily basis. You will have direct input to our mission to democratize data-driven medicine for the ultimate benefit of cancer and rare disease patients across the globe. Your Mission The Social Media Marketing Manager is a hands-on digital marketing leader responsible for executing global digital marketing initiatives that support SOPHiA GENETICS' brand visibility and inbound demand generation goals. This role works with many different departments and areas of the organization, but partners closely with field marketing, product management, sales, and content teams to operationalize global strategy into measurable digital campaigns, optimized customer journeys, web experiences, and performance-driven marketing programs. The role will focus on operational efficiency, implementation excellence, performance optimization, and cross-functional collaboration to drive qualified inbound traffic, engagement, and lead generation. Corporate Social Media Management - Own the daily editorial planning process: review industry news, curate internal updates, and manage the content calendar across LinkedIn, X, and Facebook. - Write compelling social copy and brief design teams or agencies for visual assets aligned to brand standards. - Track daily engagement metrics and adjust timing or messaging to optimize performance. Executive LinkedIn & Thought Leadership - Monitor the CEO's LinkedIn profile daily, prioritizing high-value responses to partners, investors, and KOLs. - Ghostwrite thought leadership posts rooted in podcast episodes, industry developments, internal events, and direct requests - proactively driving the Research Spotlight series. Digital Campaigns, SEO/AEO & Website Optimization - Conduct quarterly content reviews to optimize top-performing pages for traditional SEO and emerging Answer Engine Optimization (AEO/AI Search) standards. - Align social media promotion schedules with the Digital Director's paid media campaigns. - Support digital campaigns and DDM™ announcements with SEO-aligned copy and metadata. Requirements - Degree level educated or equivalent in digital marketing, web design, communications, or a related field. - 3-5 years of experience in digital marketing. - Experience working in international organizations preferred. - Experience in healthcare, life sciences, SaaS, or molecular diagnostics strongly preferred. - Deep knowledge of CRM systems (Salesforce preferred) and marketing automation platforms (Pardot preferred). - Google Analytics and Google Ads Certified. - Proficiency with SEO tools and keyword research platforms. - Knowledge of social media advertising platforms. - Experience with project management tools (JIRA preferred). - Experience with an ABM platform a plus. - Proficiency with Microsoft 365 Suite. - Strong analytical mindset with the ability to translate data into actionable recommendations. - Experience building and optimizing digital campaigns across multiple channels. - Solid understanding of marketing automation and lead lifecycle management. - Strong organizational and project management skills with the ability to manage multiple concurrent work streams. Benefits You will be joining an organisation with the patient at the heart of every decision and action, driven by purpose as we pursue exponential growth. Business recognition and accolades include: - World's most innovative companies (Top 10) - World's smartest companies (Top 50) - 100 Best Places to Work in Boston - Top 10 European Tech Startup - Top 10 European biotechs startup to watch - Top 25 East-Coast Biotech to watch Our benefits package is comprehensive, but varies internationally in-line with local standards and laws. You can discuss a full breakdown with us. Our DNA Like the strands of DNA itself, SOPHiA GENETICS and the team are deeply interconnected and reliant on each other to deliver. There are common threads across the team. Things that bind us together. Those things are Relentless Curious; Resilient & Nimble and Fearlessly Adventurous Our Virtues At SOPHiA GENETICS we established our 7 Virtues to clarify how our principles show up each day through action. We Decide; We Do; We Collaborate; We Innovate; We Empower; We Adapt and We Learn. At the centre of our Virtues is our Mantra, We Care, which provides a constant reminder of the compassionate, benevolent, and hopeful nature of our mission and how it should be threaded through each of our Virtues and everything we do. Learn more about our DNA and Virtues on our Careers portal The Process We use the power of AI to help our partners make decisions. If you're utilising AI in your search and application process, why not use some of these prompts, or read our AI guide. 'What impact can I expect to have on the world by working at SOPHiA GENETICS?' 'I have an interview with SOPHiA GENETICS. What should I know before I meet with them?' 'I am a *job title* - What can SOPHiA GENETICS offer my career?' Apply now with your CV and any supporting information. Suitably qualified candidates will be invited through an interview and screening process where you will speak with members of our Talent Acquisition Team, the hiring leader alongside key colleagues and stakeholders from across the business. If you need additional support for accessibility, please contact our TA team for assistance. We appreciate the value external partners can bring, but we operate a direct-hiring model and we are not looking to utilise agency support at this time. All hiring is controlled by Talent Acquisition, potential partners should liaise through TA and not our hiring teams please. Starting Date: ASAP Location: Remote - United Kingdom Contract: Permanent