• oversee client accounts, projects, and engagements • lead and consult on Salesforce configurations • act as the primary driver of the project • guide customers through the change management process • maintain accountability for delivery quality • perform business analysis to design and implement Salesforce solutions

• Drive sales of CLIA-waived and moderately complex diagnostic solutions into physician-owned laboratories, urgent care centers, community health clinics, and specialty practices. • Balance transactional sales (consumables, POC testing) with strategic capital placements. • Build trusted advisor relationships with physicians, lab directors and decision-makers. • Conduct diagnostic workflow analyses to uncover opportunities for upgrading instrumentation.

• Works with the Sales Executive and decision makers to assist with the development of a sales strategy that will deliver the strategic objectives as outlined in the global and regional organizational strategy • Defines the way the sales force will approach the market and to determine the targets that the sales force should achieve and strive to exceed • Drives a sales culture by sharing best practices, developing and sustaining cross functional relationships and filtering information downwards • Provides input into sales policies and procedures, ensuring implementation and continuous improvement to drive business results • Drives the alignment to the sales and organizational strategies and ensures the execution of these strategies by implementing the relevant operational plans • Responsible for the management of the team, setting and managing budgets, creating and executing on plans and reporting on the team activities in the required forums • Engages with vendors and partners to develop and execute go-to-market strategies to be implemented by sales teams • Takes responsibility for closing the gap between buyer expectations and current-state sales models, engagement models and integration methods • Executes the sales strategy by making decisions that influence people, process and technology • Measures progress against objectives and ensure that the appropriate level of effort is applied across the sales team to handle the client’s reality • Coordinates sales activities across the geography to ensure that a consistent go-to-market approach is followed and that all clients are approached in a planned and coordinated way • Acts as a critical link between sales strategy and execution in the field and ensures that the end-state vision as determined by the executive team is achieved, whilst balancing buyer expectations • Sets sales targets and goals whilst making it easier for clients to buy, listening to client concerns, collecting reality-based evidence and enforcing standardized but flexible processes and methods across their teams • Develops and maintains strategic relationships with internal and external partners to the benefit of their clients • Lead and manage client and senior client managers and quota-bearing teams with a focus on driving consistent performance and strategic execution across the Public Sector, including federal, state, and local government markets • Provide executive-level leadership and strategic oversight, ensuring alignment of go-to-market initiatives with public sector priorities, compliance requirements, and long-term client partnerships • Foster a collaborative, innovative, and high-performing sales culture, while ensuring operational excellence and flawless execution of sales programs tailored to the unique needs of public sector clients.

• Create business plans for territory including, but not limited to opportunity development and competitive strategies. • Engage cohesively with the GEHC account community team to provide comprehensive customer value • Provide clinical support for the utilization of Ultrasound Enhancing Agents. • Assist with trials, implementation, training, and Echocardiography Ultrasound Enhancing Agents. • Continuously develop and foster a network of thought leaders within the territory, track, and communicate market trends to/from the field including competitor data and lead effective counterstrategies. • In-depth understanding of key business drivers; integrating with internal support teams and ultimately driving meaningful change/impact into customer departments for each patient • Differentiate assigned product offering during various stages of sales process, effectively using PDx resources/approved product marketing/product promotion materials to actively support the customer through their decision-making process. • Demonstrate effective sales and presentation skills in diverse settings from one-on-one to formal large group situations, in-person and virtually. • Represent and assist at local, regional, or National trade shows and meetings, as required.