• Lead the global downstream marketing strategy for the Advanced Wound Dressings portfolio • Define and own global positioning, messaging, and value propositions • Own product life-cycle management, from launch planning through optimization and rationalization • Own the global downstream marketing budget for the AWD portfolio • Allocate investments to the highest‑impact activities • Continuously assess market trends, evolving standards of care, and competitive activity across regions • Partner closely with Market Access, Health Economics, and Medical Affairs • Lead the development of global commercialization frameworks, launch standards, and core marketing assets

• Define product strategy and oversee the product lifecycle • Lead product team to identify and solve member needs through differentiated products • Drive cross-functional collaboration between Business, Technology, Finance, Risk, and Marketing • Champion design thinking principles and foster a culture of experimentation • Translate consumer insights into compelling value propositions and measurable business outcomes

• Own the Help Center roadmap across search quality, article strategy, AI summaries, and self-service flows serving millions of global customers. • Improve Automation Rate and CSAT by identifying high-impact opportunities to deflect contacts via better self-service, smarter surfacing, and proactive resolution. • Build AI-integrated search and content experiences with ML/LLM partners to enhance relevance, summaries, and contextual Quick Actions. • Partner with CX Ops, Content Design, Engineering, and Data Science to maintain accurate, high-coverage knowledge across geographies and languages. • Define and track funnel metrics (Automation Rate, Search AtR, CSAT, escalation rate) and use data to drive prioritization. • Collaborate with internal platform teams and 3P vendors to keep chat, voice, and agent-tool integrations seamless and current.

• Define and deliver the products for our customers that wish to stop cybercriminals before they can successfully attack their consumers. • Define and deliver the products within the Consumer Threat Protection and Alliances spaces that will meet and exceed our revenue and retention targets. • Lead and coordinate a growing team of analytics professionals across Security Research, Data Science, AI Operations and API Engineering. • Lead prioritization of enrichment, correlation, and identity analytics capabilities that improve risk contexts and threat fidelity. • Partner with Security Research, Data Science, and Data Engineering to identify and integrate new sources that help to drive new products for this market segment. • Drive the embedding of AI/ML-driven enrichment and detection methods into SpyCloud’s pipeline, driving automation and scalability. • Balance roadmap investments between scalability, intelligence depth, identity signals, and cost efficiency. • Work with downstream product teams to turn signals into high-impact detections, alerts, and identity risk scoring / identity insights. • Define APIs, schemas, and service-level expectations for internal and external consumers of SpyCloud data. • Collaborate with Product Marketing and Customer Success to translate intelligence value into product narratives and use cases that resonate with Consumer Identity and/or Consumer Fraud teams.