• Coordinates campaign intake, request clarification, prioritization, workflow routing, and execution timelines across marketing, creative, compliance, digital, and analytics stakeholders. • Maintains structured project tracking to document campaign status, owners, due dates, dependencies, risks, and next steps. • Builds emails, journeys, lists, segments, landing pages, and form integrations as applicable within approved marketing automation platforms. • Owns deployment QA, including links, renders, tracking, suppressions, data accuracy, approvals, and compliance steps. • Creates and maintains repeatable operating processes for naming conventions, tracking parameters, data capture, intake requirements, handoff standards, and campaign documentation. • Monitors tactical performance, protects deliverability standards, and flags underperforming tactics, workflow gaps, or execution risks for optimization. • Troubleshoots campaign build, data, routing, and deployment issues, coordinating with IT, analytics, creative, and platform resources for resolution. • Maintains documentation, release notes, status updates, and process records for campaign builds, workflow changes, and deployment activity. • Supports continuous improvement by identifying repeatable processes, reducing execution friction, and strengthening launch readiness across campaign teams. • Collaborates closely with campaign managers, product marketing, commercial operations, and shared services to support clear ownership, timely execution, and operational alignment.

About the Role We are looking for a strategic and hands-on Marketing Operations Manager to join our team. This role sits at the intersection of technology, data, and revenue — owning the systems, workflows, and analytics that power our marketing performance from top-of-funnel through pipeline close. You will be the architect of our marketing tech stack, the engineer behind our automation and campaign infrastructure, and the analyst translating funnel data into executive insights. Partnering closely with Sales, RevOps, and Marketing leadership, you will design scalable processes that ensure every lead is captured, scored, routed, and actioned — while continuously improving conversion rates and pipeline contribution. Key Responsibilities Platform Ownership & Governance - Own and manage the end-to-end marketing tech stack, including CRM (Salesforce), Marketing Automation Platform (Marketo), ABM, attribution, analytics, and enrichment tools. - Drive system integrations and automation that enhance campaign execution, lead management, and data flow across platforms. - Evaluate, implement, and optimize marketing technologies to improve efficiency, scalability, and performance. - Manage vendors, contracts, renewals, account management, and technology budgets. Data Governance & Database Management - Execute and optimize database hygiene processes including deduplication, formatting, enrichment, archiving, and compliance monitoring. - Develop and enforce taxonomy, naming conventions, and data governance standards across the marketing organization. - Manage data ingestion pipelines and QA processes in collaboration with Data Engineering and BI teams. - Manage database growth and health including opt-in strategies, list hygiene, and compliance with privacy regulations (CAN-SPAM, TCPA, GDPR, CCPA). Funnel Ownership & Lead Lifecycle - Own and govern the end-to-end lead lifecycle, including lead capture, scoring, routing, MQL handoff, and Rules of Engagement (ROE) between Marketing and Sales. - Build and track each stage of the funnel from MQL through Opportunity Won, establishing benchmarks and identifying bottlenecks. - Monitor MQL health and velocity, and implement solutions to improve stage progression and conversion rates. Qualifications - 7+ years of hands-on experience in Marketing Operations within a B2B SaaS or high-growth technology environment. - 7+ years working directly with marketing automation platforms (Marketo or equivalent), CRM systems (Salesforce), and marketing analytics tools. - Proven track record managing inbound lead funnel operations, including scoring, routing, and MQL-to-pipeline workflows. - Strong analytical and data storytelling skills — ability to translate complex data into clear, executive-ready insights. - Project management proficiency with the ability to manage multiple large-scale, cross-functional initiatives simultaneously. - Curiosity about AI tools and emerging martech; willingness to experiment and integrate new capabilities into workflows. - Comfortable with ambiguity, fast-moving environments, and building processes from scratch. Salary Range $102,000.00 - $144,000.00This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health/vision/dental insurance, 401(k), PTO, parental leave, and medical leave, STD/LTD insurance benefits. Clearwater Analytics is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

Role Description Support customer marketing and operations for the East Chain Retail business, helping translate brand, category, and customer plans into effective execution. The role is responsible for coordinating with broker partners, developing customer-facing materials, and ensuring operational excellence through disciplined follow-up and execution. Qualifications - Minimum of three (3) years of experience in customer marketing, sales operations, retail operations, broker coordination, commercial operations, or project coordination. - Strong organizational, communication, prioritization, and attention-to-detail skills, with the ability to collaborate effectively across functions. - Understanding of chain retail, planogram cycles, customer marketing materials, or merchandising is considered an asset. - Proven ability to work collaboratively with Key Account Managers (KAMs), broker partners, Marketing, CSP, Supply, and Finance teams. - Ability to manage multiple priorities, deadlines, and customer-specific requirements in a fast-paced environment. Requirements - Coordinate customer marketing activities and operational execution for East Chain Retail customers and broker partners. - Support activation calendars, customer materials, planogram and merchandising inputs, launch readiness, and execution tracking tools. - Partner with Key Account Managers (KAMs), the Category Manager, Marketing, CSP, Supply, Finance, and broker partners to resolve issues and ensure disciplined execution. - Monitor customer deadlines, planogram implementation windows, service issues, data requirements, product samples, marketing assets, and follow-up actions. - Support product listing applications with provincial liquor boards, including the SAQ, LCBO, NSLC, NLC, PEILCC, and other applicable regulatory agencies across Eastern Canada, as required. - Prepare performance updates, customer meeting materials, action logs, and operational reports. - Support the translation of brand and category plans into customer-ready tools and field execution guidance. - Identify process improvement opportunities that enhance broker coordination, customer service, and in-market execution. Benefits - Execution calendars, operational trackers, and status reports for the East region. - Customer materials, activation support, launch readiness documents, and action logs. - Broker and customer follow-up summaries. - Performance snapshots and execution scorecards. - Recommendations to improve customer marketing and operational routines.

• Own and improve lead routing workflows, including routing logic, SLAs, data quality, and handoff reliability. • Manage lead and marketing operational improvements across Salesforce, HubSpot, and the broader GTM tech stack. • Audit CRM and enrichment data to keep systems clean, accurate, and useful. • Reduce manual work through better workflows, automation, documentation, and QA. • Evaluate and help roll out new tools that make the marketing tech stack simpler and more scalable. • Partner with Sales and RevOps to evolve systems as the business grows. • Support recurring and ad hoc Marketing reporting, including QBRs, campaign analysis, marketing team requests, and KPI dashboards. • Improve visibility into pipeline and funnel performance by troubleshooting data discrepancies, refining attribution, and surfacing insights.