• Become an expert on our customers and the challenges they face around distributed energy resource (DER) adoption and how our solutions solve their grid needs • Disseminate and evangelize customer insights across the company • Craft compelling messaging and solution-level narratives that align with our company positioning to target utilities • Understand and support our Sales, Marketing, Product and Customer Success teams; train them on the problems we solve for our buyers and users of our solutions • Lead the creation of compelling and persuasive product marketing collateral, including sales enablement materials, product fact sheets, presentations, website content, and case studies highlighting our solutions. • Support the development and execution of go-to-market plans for new launches and features, including sales enablement and promotional activities. • Conduct competitive analysis to identify market trends, positioning strategies, and opportunities for differentiation. Utilize insights to inform marketing strategies and messaging. • Inform the content roadmap with audience insights. Work with Brand Marketing to ensure consistent messaging across channels and to develop content for events. • Collaborate with cross-functional teams to ensure the company deeply understands the full scope of our audiences’s challenges. Collaborate with Product, Sales, Client Success, Market Development and Marketing to gather product information, conduct market research, and refine messaging and positioning. • Measure and analyze the effectiveness of product marketing initiatives, track key performance indicators, and provide actionable insights and recommendations for continuous improvement.

• Represent the customer: Champion the needs and pain points of our customers through interviews, market research, competitive intelligence, and by engaging with sales teams. • Own the story: Create positioning and messaging frameworks for our products, personas, and features by working closely with product and sales to understand needs and pain points. Develop messaging tailored for the needs of demand generation, SDR, sales, and channel partners. • Enable the team: Ensure everyone at the company understands your product and our customers in a way that is relevant to their jobs. Produce sales collateral including playbooks, sales plays, pitch decks, etc. • Launch the product: Build and drive the strategy for launches by building plans and partnering with product management, demand generation, sales, and customer success. • Educate the market: Work with Demand Generation on a content strategy to support your product goals, and produce collateral (blogs, whitepapers, webpages, demos, videos, etc). • Bring your unique perspective: Develop and implement best practices and frameworks that improve outcomes for the company and the impact of product marketing.

• Own and evolve WebStorm’s positioning and messaging, keeping it consistent across channels and aligned with product and business strategy. • Translate product strengths into clear, developer-focused narratives and key messages for campaigns, launches, and content. • Lead go-to-market planning for releases and key initiatives, defining the plan, aligning stakeholders, and driving execution end to end. • Create launch-ready assets for core channels (website updates, release posts, newsletters, and enablement-style materials), ensuring quality and consistency. • Maintain a content release calendar and ensure marketing activities are delivered on time. • Gather and synthesize market and customer insights, turning them into actionable recommendations for messaging, content priorities, and go-to-market decisions. • Track performance of key marketing activities and use insights to iterate and improve outcomes. • Partner closely with Product, Developer Advocacy, Research, Sales, and Marketing teams to keep priorities aligned and execution smooth. • Drive the creation of high-quality product-related content and materials with cross-functional partners.

• Define and evolve the end-to-end narrative for Dash and priority innovation initiatives, grounded in customer insight, market context, and business strategy. • Translate complex, AI-powered and multi-surface products into clear, compelling positioning and value propositions. • Ensure consistent storytelling across launches, lifecycle moments, sales enablement, brand, and communications. • Own the strategy and operating model for Dropbox’s most critical product releases. • Build scalable frameworks that drive alignment, accountability, and execution across Product, Marketing, Growth, Sales, and Support. • Define success metrics, adoption goals, and post-launch plans to raise rigor. • Establish scalable mechanisms to surface customer needs, motivations, and friction across segments and surfaces. • Synthesize insights from research, usage data, sales, and support to inform positioning, roadmap decisions, and lifecycle strategy. • Ensure customer insight meaningfully shapes product and go-to-market decisions. • Partner with Product and Design leadership to shape strategy, prioritization, and sequencing based on market opportunity and customer impact. • Bring competitive intelligence and market trends into roadmap and planning discussions. • Align messaging strategy to company-level goals, revenue priorities, and adoption targets. • Foster a culture of ownership, curiosity, and continuous improvement. • Serve as a senior thought partner to Product, Growth, Sales, and Marketing leadership. • Influence planning cycles, OKRs, and investment decisions through clear strategy and data-backed recommendations. • Help lead organizational change as Dropbox evolves its product portfolio and GTM approach.