• Pipeline Ownership: Take full accountability for the creation, tracking, and velocity of the enterprise-grade sales pipeline (MQL to SQL to Pipeline Value). • Team Management: Act as the direct leader for the internal marketing team, establishing KPIs, clearing roadblocks, and managing day-to-day execution. • Enterprise Demand Gen Strategy: Design, execute, and optimize multi-channel demand generation campaigns tailored specifically for high-ACV (Annual Contract Value) enterprise accounts. • Sales & Marketing Alignment: Partner closely with Sales and leadership to optimize the GTM engine, refine our Account-Based Marketing (ABM) playbooks, and support strategic selling initiatives. • Reporting: Deliver clear, fluff-free metrics directly to executive leadership focusing heavily on pipeline ROI, customer acquisition cost (CAC), and conversion rates.

• Drive beneficiary engagement for MyALEXHealth. • Own social media strategy and manage influencer relationships. • Build partnerships for credibility and visibility. • Own and optimize the website. • Conduct competitive research. • Create marketing content such as emails and case studies. • Manage leads and customers using Hubspot. • Monitor performance and report insights. • Ensure compliance with Medicare marketing rules.

• Develop, execute, and continuously optimize paid acquisition campaigns across LinkedIn, Google Ads, and Meta to drive high-quality leads and maximize ROI. • Own the end-to-end campaign lifecycle, including audience research and segmentation, budget planning and forecasting, bid strategy, campaign execution, and A/B testing. • Collaborate with the design and content teams to produce high-performing ad creatives, marketing assets, and compelling copy that align with the Rubikal brand and drive conversions. • Monitor, analyze, and report on campaign performance using key marketing metrics, transforming data into actionable insights to improve campaign effectiveness and support pipeline growth. • Plan and execute marketing initiatives that support Rubikal's regional growth strategy, with a strong focus on generating demand and expanding brand presence across the GCC market. • Stay up to date with the latest digital advertising trends, platform updates, and industry best practices, proactively identifying opportunities to improve campaign performance.

• Organize, collaborate, and execute regional events. • Manage the demands of multiple events at once and prioritize accordingly. • Ensure deadlines are met for all event related activities, logistics, purchases, promotions, and deliverables. • Manage event supplies and shipping coordination of supplies for all events. • Collaborate with the team to promote events using Marketo and helping drive registration. • Regular communication with leadership – updates on event status and logistics, meeting deadlines, budget requirements, etc. • Manage lead acquisition, processing, nurturing and follow-up, ensuring there is a pre-event, at-event, and post-event strategy to increase engagement. • Manage and maintain registration lists, event calendar and provide regular updates to the regional team. • Track and provide reporting on event and campaign metrics. • Provide administrative support to marketing team as needed. • Provide onsite support for events when needed. • Coordinate, collaborate, build, develop, and maintain relationships with vendors as it relates to events. • Solicit marketing funds from GuidePoint's various vendor partners to help sponsor events. • Other related duties as needed. • Adhere to GuidePoint Security Core Values.