Role Description We're a fast-growing global pet brand with a lean team of freelancers who operate more like a startup crew than a remote workforce. We move fast, communicate directly, and genuinely invest in the people we work with — from team trips to personal gestures when someone goes above and beyond. It's not a transactional relationship. In key roles like this one, you work directly with our CEO from day one. This is a specialist role, not a generalist one. We are looking for one thing done exceptionally well: ad creative that performs. The single most important skill: you can look at a creative before it launches and know whether it will win. What you'll own: - Concepting, briefing, and iterating ad creative for all ad platforms. - Owning and streamlining the Ad Creative process with our team. - Identifying winning concepts, angles, and hooks. - Owning our target audience and translating insights into action. - Testing creative at pace and turning results into the next round of winners. - Staying ahead of creative trends and watching competitors closely. - Working directly with our CEO and our creators/editors. Qualifications - A portfolio with clear, proven results in paid ads for D2C brands. Please do not apply without having one. - A track record of identifying winning creatives. - Specific examples of creatives you made or shaped, and the results it drove. - Experience with pet brands is a plus. Requirements - Hold strong, data-backed opinions, and drop them fast when the data disagrees. - Are comfortable with shifting goals and moving faster than feels comfortable. - Take direct feedback as a gift, not a dig. - Have an eye for detail and show us that by including the hidden sentence "Teamwork makes the dream work" in your application. - Want to earn significantly more by performing significantly better. Benefits - Fully remote and freelance. - Time tracking via our tool. - NDA with non-compete clause required. - Opportunities to get bonuses and performance-based upside most companies don't offer. Our strongest people earn well beyond a standard freelance rate. - Direct access to the CEO - no middle layers. - Team trips and in-person meetups. - A real team culture with people who genuinely like working together. - Flexible, fully remote work where results are what counts.

• Own and build the TryHackMe design system and brand identity, ensuring it translates seamlessly across Product and Marketing surfaces • Run creative operations: build and maintain production workflows, prioritise the team's backlog, manage capacity planning, and keep projects moving without bottlenecks • Create and evolve templates for paid ads, social content, email, landing pages, and B2B sales materials • Lead visual strategy for brand campaigns, product launches, and go-to-market moments • Partner directly with Product and Marketing leadership to align visual design with user journeys, feature releases, and revenue goals • Manage and develop two in-house creative designers, setting quality standards, running critiques, and building their skills • Own the relationship with two external agencies (video and creative), including briefing, feedback cycles, timeline management, and performance evaluation • Ensure brand consistency across all internal and external materials • Evaluate and implement new tools or technologies to streamline creative production

• Own creative strategy for Social Casino accounts across Paid Social, Programmatic, and App Store channels • Generate concepts and briefs for UGC, influencer, Motion Graphics, and Playable content that convert • Lead and mentor a small team of strategists, copywriters, and video editors while maintaining high creative standards • Write scripts and shape storyboards for video content, working with both in-house teams and external creators • Partner with media buyers to analyze performance data and turn insights into the next round of creative iterations • Build winning frameworks and maintain a library of high-performing angles, hooks, and creative approaches

• Own creative strategy for Social Casino accounts across Paid Social, Programmatic, and App Store channels • Generate concepts and briefs for UGC, influencer, Motion Graphics, and Playable content that convert • Lead and mentor a team of strategists, copywriters, and video editors • Write scripts and shape storyboards for video content • Partner with media buyers to analyze performance data