• Own and build the TryHackMe design system and brand identity, ensuring it translates seamlessly across Product and Marketing surfaces • Run creative operations: build and maintain production workflows, prioritise the team's backlog, manage capacity planning, and keep projects moving without bottlenecks • Create and evolve templates for paid ads, social content, email, landing pages, and B2B sales materials • Lead visual strategy for brand campaigns, product launches, and go-to-market moments • Partner directly with Product and Marketing leadership to align visual design with user journeys, feature releases, and revenue goals • Manage and develop two in-house creative designers, setting quality standards, running critiques, and building their skills • Own the relationship with two external agencies (video and creative), including briefing, feedback cycles, timeline management, and performance evaluation • Ensure brand consistency across all internal and external materials • Evaluate and implement new tools or technologies to streamline creative production

• Own creative strategy for Social Casino accounts across Paid Social, Programmatic, and App Store channels • Generate concepts and briefs for UGC, influencer, Motion Graphics, and Playable content that convert • Lead and mentor a small team of strategists, copywriters, and video editors while maintaining high creative standards • Write scripts and shape storyboards for video content, working with both in-house teams and external creators • Partner with media buyers to analyze performance data and turn insights into the next round of creative iterations • Build winning frameworks and maintain a library of high-performing angles, hooks, and creative approaches

• Own creative strategy for Social Casino accounts across Paid Social, Programmatic, and App Store channels • Generate concepts and briefs for UGC, influencer, Motion Graphics, and Playable content that convert • Lead and mentor a team of strategists, copywriters, and video editors • Write scripts and shape storyboards for video content • Partner with media buyers to analyze performance data

• Own and maintain the company's visual brand identity across all marketing channels. • Provide creative direction for digital advertisements, banners, landing pages, email campaigns, and social media content. • Collaborate with the Graphics Renderer to ensure designs are visually appealing, modern, and aligned with the brand. • Work alongside the Marketing Specialist to ensure creative assets are effectively implemented across digital platforms. • Review and approve creative content before publication. • Develop creative concepts and campaign ideas that strengthen brand awareness and engagement. • Ensure consistency in colours, typography, imagery, messaging, and overall brand presentation. • Identify opportunities to improve the visual quality and effectiveness of marketing materials. • Stay up to date with design, branding, and digital marketing trends. • Assist in developing and maintaining brand guidelines. • Provide constructive feedback to improve the quality of creative output across the team.