• Build and manage paid campaigns on Google Ads and Meta (Facebook/Instagram) • Write compelling ad copy and collaborate with design on creative assets • Set up proper tracking — pixels, UTMs, conversion events — and verify accuracy • Monitor daily campaign performance and optimize for CPC, CTR, ROAS, and CPA • Conduct audience research and build targeted segments • Run A/B tests on creatives, copy, and audiences • Report weekly on spend, performance, and recommendations

Role Description As Senior Channel Optimizer within our Performance Marketing department, you will report directly to the Growth Marketing Assistant Director and operate remotely from China. In this senior individual contributor role, you will take full ownership of budget management and hands-on execution across our top-tier core channels—Google, Meta, and Apple Search Ads—while architecting and leading a cross-channel Horse Racing framework to dynamically optimize capital allocation. - Go deep into platform algorithm mechanics, anchoring all bidding and cost control decisions to pLTV (predicted lifetime value). - Tightly bind front-end media buying to back-end revenue milestones. - Establish yourself as the core operator driving overall paid media ROI at VT Markets. Qualifications - 3+ years of hands-on experience operating top-tier overseas media platforms (Google, Meta, Apple Search Ads, etc.). - Proven ability to lead and sustain large-scale budget campaigns under pressure. - Track record of delivering quantifiable, high-impact growth outcomes in FinTech, global trading, or large-scale overseas business lines is strongly preferred. - End-to-end operating experience spanning account execution through strategic portfolio management. - Ability to independently command complex multi-channel campaigns in high-pressure environments. Requirements - Deep mastery of the underlying bidding logic and algorithm filtering mechanisms of Google, Meta, Apple Search Ads, and other mainstream platforms. - Proven ability to effectively counter and break through platform algorithm barriers. - Exceptionally strong pLTV mindset, with the ability to deploy pLTV models as a hands-on cost control and bidding decision tool. - Advanced proficiency in account structure design, event postback strategy configuration, and cross-channel budget allocation methodology. - Capable of building systematic, scalable bidding frameworks from the ground up. - Advanced mastery of data attribution and funnel analysis. - Acute sensitivity to back-end data signals including paid conversion cycles, retention rates, and payback inflection points. - Able to execute high-frequency, precision front-end bidding adjustments driven by deep back-end BI performance data. - Strong cross-platform data integration and multi-dimensional analytical capabilities. - Ability to rapidly extract actionable optimization insights from complex datasets. - Exceptional command of complex campaign portfolios with strong problem-solving instincts. - Extremely high self-motivation and drive; able to independently set direction and drive execution in ambiguous, high-pressure environments. - Skilled at structuring and codifying complex operating experience into reusable methodological frameworks. Other Requirements - Due to the remote nature of the role, you will need to access your personal device & laptop for work.

• Research and identify creators that align with client objectives, audience and brand values. • Build creator shortlists using internal tools and external platforms. • Review creator content, engagement and audience quality. • Maintain accurate creator records and campaign databases. • Coordinate creator outreach via email, social platforms and creator tools. • Support negotiations around gifting, usage rights and campaign participation. • Manage creator communications throughout the campaign lifecycle. • Build positive relationships that encourage future collaboration. • Coordinate product gifting and shipment with internal teams and fulfilment partners. • Ensure accurate shipping information and delivery tracking. • Monitor product dispatches and resolve delivery issues where required. • Keep campaign trackers updated with shipment and creator status. • Support Campaign Managers with day-to-day campaign execution. • Track creator deliverables and ensure content is submitted on time. • Monitor campaign timelines and proactively flag risks or delays. • Help ensure all campaign documentation is accurate and up to date. • Track creator participation and content delivery. • Compile campaign reports using performance and engagement data. • Maintain campaign trackers, budgets and status documents. • Support post-campaign reporting and internal retrospectives.

• You take full operational responsibility for our three paid channels: Google Ads (Search, Shopping, Performance Max, YouTube), Amazon PPC (Sponsored Products, Sponsored Brands, Sponsored Display), and ideally Native Ads (Taboola/Outbrain) • You independently manage campaign structure, bidding strategies, budget allocation, and continuous A/B testing across all channels • You work closely with our Head of Growth — they set the strategic direction, and you implement it with hands-on expertise • You actively work with our attribution and BI tools (e.g., getklar, adtribute, Triple Whale) and use the data to make concrete optimization decisions • You keep tracking clean: cross-domain tracking, server-side tracking, conversion modeling — you spot issues before anyone else does • You collaborate with the creative team and provide platform-specific feedback: what works on Search, what performs on Amazon product detail pages (PDPs), and what works as a native advertorial • You actively use AI tools — especially Claude — for analysis, research, reporting, and process acceleration • You monitor competitors and platform updates across all three channels and implement relevant insights directly