• You take full operational responsibility for our three paid channels: Google Ads (Search, Shopping, Performance Max, YouTube), Amazon PPC (Sponsored Products, Sponsored Brands, Sponsored Display), and ideally Native Ads (Taboola/Outbrain) • You independently manage campaign structure, bidding strategies, budget allocation, and continuous A/B testing across all channels • You work closely with our Head of Growth — they set the strategic direction, and you implement it with hands-on expertise • You actively work with our attribution and BI tools (e.g., getklar, adtribute, Triple Whale) and use the data to make concrete optimization decisions • You keep tracking clean: cross-domain tracking, server-side tracking, conversion modeling — you spot issues before anyone else does • You collaborate with the creative team and provide platform-specific feedback: what works on Search, what performs on Amazon product detail pages (PDPs), and what works as a native advertorial • You actively use AI tools — especially Claude — for analysis, research, reporting, and process acceleration • You monitor competitors and platform updates across all three channels and implement relevant insights directly

• Plan, build, launch and continuously optimise Google Ads, Meta and LinkedIn campaigns • Manage and allocate advertising budgets strategically to maximise ROAS and efficiency • Conduct in-depth keyword research, audience analysis and competitive benchmarking • Design and execute A/B tests on ad copy, creatives, landing pages and bidding strategies • Produce detailed weekly and monthly performance reports with actionable insights • Stay current with platform updates and industry trends to maintain competitive advantage

• As the Paid Advertising Strategist, you are responsible for owning the execution, performance, and growth of campaigns within your book of business. • You are oriented towards the clients’ business success, tying your efforts to the greater business goals. • You are self-started and autonomously own your responsibilities. • You work hand-in-hand with account leadership to ideate and evolve the strategy of your service within the broader media mix. • You are responsible for owning reporting, optimizations, client communication, and execution of keyword research, ad copy development, bid optimizations, and routine campaign management. • As the Strategist, you are excellent at providing insights and forward-thinking strategy to clients on an ongoing basis, and have a strong understanding of your service’s strategy and the levers to pull to drive performance.

• As the Paid Advertising Strategist, you are responsible for owning the execution, performance, and growth of campaigns within your book of business. • You are oriented towards the clients’ business success, tying your efforts to the greater business goals. • You are self-started and autonomously own your responsibilities. • You work hand-in-hand with account leadership to ideate and evolve the strategy of your service within the broader media mix. • You are responsible for owning reporting, optimizations, client communication, and execution of keyword research, ad copy development, bid optimizations, and routine campaign management, sometimes with the support of a Specialist. • You are excellent at providing insights and forward-thinking strategy to clients on an ongoing basis, and have a strong understanding of your service’s strategy and the levers to pull to drive performance. • Manage all client budgets and/or advise on budget changes based on your expertise. • Weekly client progress recaps, outlining performance insights and future recommendations. • Ability to leverage data to tell a story and articulate results to clients and key stakeholders with clear next steps.