• Generate Qualified Opportunities • Identify companies actively hiring for roles Wing can support, such as Executive Assistants, Admin Assistants, Customer Support, Sales Support, Recruiting Support, Operations Support, and other business support roles. • Use job postings, hiring signals, company growth signals, and account research to find strong-fit prospects. • Research target accounts to understand what they are hiring for, why they may need support, and where Wing could be a strong fit. • Reach out to prospective customers across email, phone, LinkedIn, and other outbound channels. • Run focused outbound campaigns around active hiring needs, operational pain points, and alternative workforce solutions. • Hold early discovery conversations to understand a prospect's hiring needs, pain points, urgency, and openness to remote talent or AI-enabled workforce solutions. • Communicate what Wing Assistant does and why it matters clearly enough to earn the next meeting. • Book qualified appointments with companies that have a clear hiring need, relevant business use case, or strong fit for Wing. • Monitor companies that are posting roles Wing can service. • Understand what the company is likely trying to solve by hiring that role. • Position Wing as a faster, more flexible, and more scalable alternative to traditional hiring. • Educate prospects who may not have considered remote assistants, virtual assistants, offshore talent, or AI-enabled workforce support before. • Work closely with the sales team to build and protect a healthy, well-qualified pipeline. • Hand off opportunities cleanly, with the context needed to move conversations forward. • Share key details from discovery calls, including the role the company is hiring for, their current hiring process, pain points, timing, budget signals, and decision-makers involved.

• Own the end-to-end architecture of our GTM technology stack, from lead generation through implementation and expansion. • Design and optimize workflows across the full customer lifecycle; serve as the primary architect for Salesforce and related GTM systems. • Establish scalable system governance, data standards, and integration frameworks across GTM tools. • Identify and implement AI-powered automations that reduce manual work and improve efficiency across revenue operations. • Design scalable operational processes across Marketing, Sales, Customer Success, and interview operations, including lead management, routing, pipeline management, and forecasting. • Build reporting frameworks and dashboards that support executive decision-making, funnel analysis, and capacity planning. • Translate complex operational data into clear, actionable recommendations for business leaders. • Continuously evaluate emerging technologies for their potential to create operational scale and competitive advantage.

Role Description The Scientific Product Marketing Manager shapes market strategy and drives commercial success for Bruker’s cellular analysis and spatial platforms by bridging science, product strategy, and go-to-market execution. - Translates complex technical capabilities into clear, differentiated value propositions for pharma, biotech, and academic researchers. - Defines positioning, crafts the narrative, and equips commercial teams with scientifically credible messaging. - Develops and executes content pieces to communicate the product stories. - Works cross-functionally with R&D, product management, commercial teams, and leadership to champion customer needs and advance adoption of products. - Supports antibody discovery, cell line development, immune profiling, and multiomic bulk analysis across the full product lifecycle. Qualifications - Advanced degree (MS or PhD) in life sciences, molecular biology, immunology, oncology, or a related field required. - Strong working knowledge of molecular biology, single cell biology, gene expression profiling, sequencing, and multiomics approaches (RNA/protein). - Familiarity with optofluidics, cell screening platforms, or high-plex molecular quantification technologies is highly desirable. - 2-5 years of experience in product marketing, product management, applications, or related commercial roles in the life sciences/tools industry. - Experience developing product positioning, messaging, and go-to-market strategies for scientific instruments, assays, or software. - Proven ability to partner with sales and applications teams to support field enablement and customer engagement. - Ability to translate complex scientific concepts into clear, differentiated value propositions for multiple audience types. - Strong market and competitive analysis skills and experience identifying customer needs and emerging trends. - Exceptional written and verbal communication skills, with ability to craft scientific yet commercially relevant materials. - Effective at working across R&D, product management, sales, applications, and leadership teams. - Background working with biopharma, biotech startups, CROs, or translational research groups is preferred. - Willingness to travel for customer visits, conferences, and internal company events, up to 15%. Requirements - Partner with Product Management and cross-functional teams to develop compelling positioning and messaging for the nCounter and Beacon platforms. - Execute integrated campaigns that support global marketing programs. - Translate go-to-market strategies into actionable marketing plans that drive qualified leads and support sales pipeline growth. - Equip the commercial team with the tools, training, and resources needed to effectively communicate the value of Bruker Spatial Biology products. - Evaluate competitors' products, messaging, customers, publications, market share, features, and customer perceptions. - Track and report on the performance of marketing initiatives. Benefits - Base salary range between $87,000 and $140,000. - Performance-related incentive in addition to a full range of benefits. - 401(k) with company match. - Employee stock purchase plan. - Medical and dental plans. - Life insurance. - Short-term and long-term disability insurance. - Employee assistance program. - Paid time off including vacation, sick time, and holidays. Company Description Bruker is one of the world’s leading analytical instrumentation companies enabling scientists to make breakthrough discoveries and develop new applications that improve the quality of human life. Our high-performance products and high-value life science and diagnostic solutions are trusted by leading businesses, institutes, and scientists worldwide.

• Own the GTM asset library from day one, the sales decks, one-pagers, battlecards, and product launch materials that determine whether prospects understand our differentiation and reps walk into every meeting with confidence. • Build and maintain Driftrock's core sales assets, decks, product one-pagers, pitch narratives, and demo leave-behinds that reflect current positioning and help the team win. • Own sales enablement, competitive battlecards, objection-handling frameworks, and conversation playbooks so the team can confidently position Driftrock in any deal. • Lead go-to-market for new product launches, own positioning, messaging, and launch assets so the sales team is ready to sell before anything ships. • Research customers and market trends, translating insights into sharper positioning and messaging across the buyer journey. • Partner with Commercial and Customer Success to produce customer case studies in formats usable across sales, events, and digital. • Support Driftrock's thought leadership programme with guides, articles, and data-led insight content that builds brand authority in the automotive marketing space.