• Develop and execute the company's overall go-to-market strategy. • Define brand positioning, messaging, and competitive differentiation. • Build scalable demand generation initiatives that support revenue growth. • Align marketing efforts with company objectives and long-term business goals. • Own marketing pipeline generation and performance metrics. • Develop strategies across outbound, content, paid media, partnerships, and events. • Create scalable lead generation systems that consistently produce qualified opportunities. • Monitor marketing performance and optimize initiatives based on measurable business outcomes. • Define the company's voice and market positioning. • Oversee the creation of high-quality content, case studies, sales enablement materials, and thought leadership assets. • Ensure consistent messaging across every customer touchpoint. • Design and implement AI-powered workflows that improve marketing efficiency and scalability. • Manage and optimize the marketing technology stack, including CRM and automation platforms. • Build reporting systems and dashboards to track KPIs and marketing performance. • Lead, mentor, and develop a high-performing marketing team. • Collaborate closely with executive leadership, sales, and strategic partners. • Manage the marketing budget and allocate resources based on business impact and ROI.

• Develop and execute the company's overall go-to-market strategy. • Define brand positioning, messaging, and competitive differentiation. • Build scalable demand generation initiatives that support revenue growth. • Align marketing efforts with company objectives and long-term business goals. • Own marketing pipeline generation and performance metrics. • Develop strategies across outbound, content, paid media, partnerships, and events. • Create scalable lead generation systems that consistently produce qualified opportunities. • Monitor marketing performance and optimize initiatives based on measurable business outcomes. • Define the company's voice and market positioning. • Oversee the creation of high-quality content, case studies, sales enablement materials, and thought leadership assets. • Ensure consistent messaging across every customer touchpoint. • Design and implement AI-powered workflows that improve marketing efficiency and scalability. • Manage and optimize the marketing technology stack, including CRM and automation platforms. • Build reporting systems and dashboards to track KPIs and marketing performance. • Lead, mentor, and develop a high-performing marketing team. • Collaborate closely with executive leadership, sales, and strategic partners. • Manage the marketing budget and allocate resources based on business impact and ROI.

• Develop and execute the company's overall go-to-market strategy. • Define brand positioning, messaging, and competitive differentiation. • Build scalable demand generation initiatives that support revenue growth. • Align marketing efforts with company objectives and long-term business goals. • Own marketing pipeline generation and performance metrics. • Develop strategies across outbound, content, paid media, partnerships, and events. • Create scalable lead generation systems that consistently produce qualified opportunities. • Monitor marketing performance and optimize initiatives based on measurable business outcomes. • Define the company's voice and market positioning. • Oversee the creation of high-quality content, case studies, sales enablement materials, and thought leadership assets. • Ensure consistent messaging across every customer touchpoint. • Design and implement AI-powered workflows that improve marketing efficiency and scalability. • Manage and optimize the marketing technology stack, including CRM and automation platforms. • Build reporting systems and dashboards to track KPIs and marketing performance. • Lead, mentor, and develop a high-performing marketing team. • Collaborate closely with executive leadership, sales, and strategic partners. • Manage the marketing budget and allocate resources based on business impact and ROI.

• Own the marketing function and execution across the organization. • Partner with the CSO and leadership on strategy, priorities, and budget. • Strengthen and enhance Evans' brand positioning. • Develop content and executive thought leadership, including AI-search-forward content. • Build demand generation programs aligned to each business unit in partnership with Sales. • Own website strategy, SEO, SEM, analytics, and digital marketing. • Lead conferences, trade shows, sponsorships, brand ambassador initiatives, experiential marketing, customer hospitality, and executive relationship events. • Enhance the marketing technology stack, including HubSpot/CRM integration. • Manage agencies, creative partners, and vendors. • Build and own the marketing scorecard and performance reporting.