• Proactively working with the client to deliver quality software solutions • Communicating effectively with client colleagues on process, delivery, and team health to increase team proficiency • Progressively enhance the codebase and supporting systems and pay down tech debt as part of the software delivery process

• You will join a Zup development team to help build products and improve Itaú's data platform. • Lead the adoption of modern development practices, deeply integrating AI into your daily workflow to accelerate delivery and ensure the quality of the software produced.

• Design and iterate on landing pages, onboarding flows, and key funnel touchpoints (including paywall moments). • Take things end-to-end: map the journey, write and refine copy, and make sure the experience feels cohesive. • Turn fuzzy goals (“improve activation”, “increase paywall conversion”) into clear hypotheses and experiments that can ship quickly. • Partner with the acquisition PM and engineers to run fast loops: build, launch, learn, iterate. • Use data (Amplitude, A/B tests, funnel drop-offs, CPA, conversion) to prioritize what to test next and measure what changed. • Create variations for different channels and search intent clusters, and keep raising the bar on visual quality as you go. • Communicate clearly with the team: document edge cases, define states, and set engineering up to move quickly without losing craft. • Bring great references, good taste, and a practical “let’s ship it” mindset to help strengthen design culture.

• Own brand direction for pdf.net: set the direction and keep it consistent across touchpoints. • Lead brand deliverables end-to-end (illustrations, ad creative, social assets, onboarding visuals, brand materials). • Build a repeatable production pipeline: bring your trusted specialists (illustration, motion, graphic design) and art-direct the work. • Write and refine briefs and scripts, especially for motion reels and product videos. • Keep the quality bar high: review work, give clear feedback, and iterate quickly. • Collaborate with the core stakeholders: work closely with the Head of Design and Head of Marketing on priorities and rollout. • Stay proactive: spot what feels off-brand (or what could be stronger) and bring ideas before anyone asks.