• Design and iterate on landing pages, onboarding flows, and key funnel touchpoints (including paywall moments). • Take things end-to-end: map the journey, write and refine copy, and make sure the experience feels cohesive. • Turn fuzzy goals (“improve activation”, “increase paywall conversion”) into clear hypotheses and experiments that can ship quickly. • Partner with the acquisition PM and engineers to run fast loops: build, launch, learn, iterate. • Use data (Amplitude, A/B tests, funnel drop-offs, CPA, conversion) to prioritize what to test next and measure what changed. • Create variations for different channels and search intent clusters, and keep raising the bar on visual quality as you go. • Communicate clearly with the team: document edge cases, define states, and set engineering up to move quickly without losing craft. • Bring great references, good taste, and a practical “let’s ship it” mindset to help strengthen design culture.

• Own brand direction for pdf.net: set the direction and keep it consistent across touchpoints. • Lead brand deliverables end-to-end (illustrations, ad creative, social assets, onboarding visuals, brand materials). • Build a repeatable production pipeline: bring your trusted specialists (illustration, motion, graphic design) and art-direct the work. • Write and refine briefs and scripts, especially for motion reels and product videos. • Keep the quality bar high: review work, give clear feedback, and iterate quickly. • Collaborate with the core stakeholders: work closely with the Head of Design and Head of Marketing on priorities and rollout. • Stay proactive: spot what feels off-brand (or what could be stronger) and bring ideas before anyone asks.

• Design and develop backend features in C#/.NET • Work on third-party system integrations • Contribute to billing-related logic and services • Collaborate closely with the VP of Tech and engineering team • Ensure high code quality and reliability

• Deliver key initiatives that strengthen the security and resilience of Form3's cloud-native payments platform • Design, build, and implement capabilities that enhance the security, trust, and resilience of our systems • Apply expertise across areas such as API security, cryptographic controls, AI governance, software supply chain security, and automated security tooling