• Lead cross-functional conversations to define positioning and messaging that differentiates Synack in the cyber security market and resonates with each buyer segment. • Own the pricing and packaging for your portfolio, and lead the launch strategy and cross-functional execution that grow product adoption in the marketplace. • Set the campaign strategy and key messages for your products and target markets; partner with demand generation to educate the market, build the Synack brand, and generate pipeline. • Track the threat landscape, competitors, analysts, trade shows, and industry groups to be the expert in your market, and translate those insights into positioning, messaging, and go-to-market decisions for your portfolio. • Write and create high-impact marketing material-data sheets, presentations, web copy, videos, and customer-facing narratives that make complex security concepts clear. • In conjunction with our sales enablement team, build the tools, training, and value narratives that help the sales team communicate our value proposition and win more opportunities. • Bring an AI-forward, experimental mindset to the craft-championing Synack’s agentic AI story (including Sara) in-market, and putting AI agents and modern tools to work to sharpen your research, content, and campaign velocity.

• Own the Casago brand: Set national brand strategy and positioning, and grow awareness among the two audiences that matter most, homeowners who could trust us with their property, and guests who could book a stay. Make “national brand, local heart” something people feel, not just a tagline. • Govern brand standards: Build and maintain the Casago brand system identity, voice, visual standards and ensure it’s applied consistently across every franchise market. Equip local operators to use the brand well, and hold the line where it counts. • Steward the franchise marketing fund: Own strategy, budgeting, allocation, and transparent reporting for the official franchise marketing fund. Deploy pooled dollars where they drive the most network-wide impact, demonstrate ROI clearly to franchisees, and partner with the franchisee community (e.g., a marketing advisory council) to keep trust high and spend accountable. • Drive homeowner awareness and supply: Partner with the owner growth team to enable brand-level demand generation that builds homeowner awareness and feeds qualified owner leads into franchisee pipelines, growing homes under management across the network. • Help drive guest demand and direct bookings: Work with the Vacasa.com and Casago.com teams to help build the performance engine – assist in paid, SEO, lifecycle/CRM, and content strategy that grows profitable guest demand and direct-bookings. • Partner on the digital storefront: Work extensively with the Vacasa.com / Casago.com website team on SEO, content, conversion, and a coherent digital strategy across both domains. • Enable the franchise network: Partner cross-functionally with Franchise Operations and Franchise Success Managers to deliver turnkey local marketing playbooks, templates, co-op programs, and AI-powered tools so a great operator can market like a national brand on day one. • Build AI-first systems: Treat AI and automation as core infrastructure, not a side project. Stand up a lean martech and content stack that lets a small team operate at national scale. • Own the numbers: Tie marketing to growth brand health and awareness, CAC, ROAS, owner LTV, booking conversion, and marketing-fund ROI. Build the dashboards and the discipline behind them. • Lead and grow the team: Hire, develop, and lead a high-leverage marketing team and the agency and vendor partners around it. • Other duties as assigned because every day is different in hospitality!

• Build and run the planning and operating cadence for the marketing function, including annual planning, quarterly priorities, KPI reviews, and leadership working rhythms. • Partner with the marketing leadership team to translate strategy into measurable plans, priorities, and execution roadmaps. • Partner with Finance and Marketing leaders to support the marketing budget planning, investment trade-offs, and performance visibility. • Build, scale, and lead a high-performing Marketing Operations function supporting planning, performance management, program governance, and execution. • Establish a clear performance framework, including KPIs, reporting structure and accountability across the marketing. • Drive program governance and execution discipline to improve speed, coordination, and accountability across campaigns and initiatives. • Partner with Rev Ops / Sales Ops and Marketing leaders to define KPI governance, funnel metrics, and performance visibility. • Drive the use of performance insights to inform decisions on spend allocation, program mix, and strategic priorities. • Translate data into actionable recommendations for the CMO and leadership team. • Own the marketing technology roadmap in partnership with IT, Business Systems, and Rev Ops / Sales Ops. • Improve adoption, governance, and business value of platforms across the marketing ecosystem.

• Lead power marketing and origination activities for utility scale solar and storage projects across the East region including PJM, NYISO, MISO, SERC, SPP, and ERCOT. • Develop and execute commercialization strategies including origination, structuring, negotiating, and executive of PPAs, VPPAs, capacity agreements, BTAs, and tolling transactions. • Manage, coach, and develop the East Region Power Marketing & Origination team. • Direct bid package preparation in response to offtake opportunity requests, including RFPs and RFIs for utility scale solar, storage, and hybrid projects for the East region • Identify new off-take opportunities via competitive solicitations, bilateral negotiations, regulatory filings, etc. • Drive contract negotiation and execution by leading cross-functional teams through complex internal and external processes • Develop creative deal structures and recommendations to support financing negotiations, help differentiate product offering, and reduce collateral requirements • Build and maintain strategic relationships with utilities, municipalities, cooperatives, load serving entities, and corporate off takers • Monitor market fundamentals, customer demand trends, procurement activity, and regulatory developments to identify opportunities and inform commercial strategy. • Support the preparation of commercial theses and presentations for Senior Management to inform the greenfield development and acquisition strategy.