• Own end-to-end design of medium-complexity product features from problem discovery to final delivery • Translate user and business needs into clear, scalable UX/UI solutions • Create user flows, mockups, visually polished UI, and interactive prototypes • Plan and conduct user research and usability testing to validate design quality and decisions • Contribute to and evolve shared design systems and UX standards across products • Partner closely with product managers and engineering to ensure smooth delivery and high UI implementation quality • Continuously improve UX using qualitative and quantitative insights

• Responsible for intake and quality of all audience selection work for assigned business segment • Owns consulting on and researching "art of the possible" for assigned business segment within the audience design/list selection domain • Participates in Marketing Planning ceremonies, proactively bringing forward ideas for consideration and interfaces with the strategic Marketing Core Team for assigned business segment • Provides direction and coaching to analysts on complex, high-impact or cross-segment initiatives • Proactively recommends and drives implementation of new audience selection strategies • Reviews implementation (QA) of net-new audience logic before production go-live and may occasionally perform complex audience builds. • Supports complex issue resolution • Develops and optimizes audience selection processes, including creating documentation and training other team members • Consults with IT on enablement support as well as required technology lifecycle management needs, identifying appropriate sequencing to minimize disruption to business operations. • Develops User Acceptance Testing (UAT) plans, executing UAT as well as assigning duties to analysts as necessary • Leads, plans, coordinates or aligns cross-functional partners on large or complex initiatives.

• Craft immersive and engaging experiences connecting people with environments, events, and interactions • Lead design initiatives across various projects, ensuring innovative and user-friendly solutions • Develop and maintain relationships with clients as a trusted design advisor • Guide design teams in the creation of high-quality designs meeting business and user needs • Ensure design feasibility by partnering with technical teams • Take ownership from discovery to user testing, ensuring impactful design delivery • Support AI projects to create user-centered experiences

• Set the roadmap for scaling Design. Define how the Design function grows with Fullscript, including the systems, frameworks, and ways of working that let great design scale across a growing platform. • Build the design operating system. Establish the processes, standards, design rituals, and AI-enabled workflows that raise quality and velocity at the same time, and that make excellence repeatable across every team. • Raise the bar and grow the craft. Define what great design looks like at Fullscript, hold that bar as we move faster, and level up the craft of every designer on the team, owning both the quality of what ships and the growth of the people who ship it. • Own the cross-product experience. Drive experience strategy across product lines, own design governance, and define how products work together so users experience one cohesive ecosystem rather than a set of separate tools. • Lead the craft and the people. Own role expectations, career progression, talent development, collaboration models, and team culture across product lines. • Sit at the table. Operate as a peer-level design leader, challenge assumptions, advocate hard for the customer experience, and influence executives.