TruStage logo
TruStage

Confidence at every stage

Campaign Design Lead

Product DesignerProduct DesignerFull TimeRemoteSeniorTeam 1,001-5,000Since CUNA Mutual Group, which was founded in 1935H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

3 days ago

Salary

$104.2K - $156.3K / year

Seniority

Senior

Bachelor Degree7 yrs expEnglishAzureCloudSQL

Job Description

Campaign Design Lead

TruStage

• Responsible for intake and quality of all audience selection work for assigned business segment • Owns consulting on and researching "art of the possible" for assigned business segment within the audience design/list selection domain • Participates in Marketing Planning ceremonies, proactively bringing forward ideas for consideration and interfaces with the strategic Marketing Core Team for assigned business segment • Provides direction and coaching to analysts on complex, high-impact or cross-segment initiatives • Proactively recommends and drives implementation of new audience selection strategies • Reviews implementation (QA) of net-new audience logic before production go-live and may occasionally perform complex audience builds. • Supports complex issue resolution • Develops and optimizes audience selection processes, including creating documentation and training other team members • Consults with IT on enablement support as well as required technology lifecycle management needs, identifying appropriate sequencing to minimize disruption to business operations. • Develops User Acceptance Testing (UAT) plans, executing UAT as well as assigning duties to analysts as necessary • Leads, plans, coordinates or aligns cross-functional partners on large or complex initiatives.

Job Requirements

  • Bachelor's degree in marketing, business, computer science, or related field, or equivalent combination of education and/or related professional work experience.
  • 7+ years in the direct response industry with an emphasis on data analysis and campaign (audience) development across direct mail, email and digital audiences.
  • Proven experience working with relational databases and demonstrated strong analytical skills.
  • Expertise in the following applications: MS-SQL, Unica Campaign, Salesforce Data Cloud, and Microsoft Excel
  • Unica Campaign Designer or Salesforce Data Cloud Consultant Certified (or willing to become certified within 12 months of hire)
  • Knowledge of Adobe Workfront and Azure Dev Ops preferred.
  • Demonstrated success in project management.
  • Ability to handle multiple projects and priorities while mentoring others.
  • Ability to think creatively to achieve desired results.
  • Excellent written and verbal interpersonal skills and ability to work in a project-oriented, diverse team environment.
  • Leadership experience in the form of leading direct reports and/or project teams preferred.
  • Experience with Salesforce Marketing Cloud a plus.

Benefits

  • medical
  • dental
  • vision
  • employee assistance program
  • life insurance
  • disability plans
  • parental leave
  • paid time off
  • 401k
  • tuition reimbursement

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