• Execute brand strategy and tactics in field, sales performance • Effectively manage assigned territory and targeted accounts • Build strong customer relationships and customer needs solving capability to maximize sales performance • Deliver sales performance, brand KPIs, financial targets, marketing objectives, etc. in order to meet or exceed on those objectives • Create pre-call plan using SMART objectives and execute post-call evaluation in order to continuously improve sales performance • Effectively handle objections, misunderstandings, concerns and consistently gain calls to action to close on every sales call • Proactively serve customer needs, expectations and challenges in order to build trusted customer relationships and achieve win-win agreements • Develop and execute a call plan that achieves set call metrics and optimizes coverage and frequency to key customers to maximize access and sales opportunities • Continuously build understanding on customer needs and expectations, territory market landscape, competitors, market segments/dynamics, and share market intelligence with team to achieve alignment and optimize brand strategy

• Responsible for developing, maintaining and supporting the day-to-day Specialty Provider Networks (SPN) contracting initiatives. • Key Responsibilities: Coordinate the prospecting calls to potential providers for inclusion in the targeted SPN. • Generate leads for SPN contracting via different methods. • Coordinate the entire contracting process for all potential providers, including prospecting, negotiation and credentialing. • Collect all providers signed contracts, applications and necessary credentialing information. • Support the activities of Network Development for the corresponding SPNs assigned. • Ensure integrity of data entered into Company systems and/or databases. • Perform additional duties and related essential duties as assigned.

• This position is responsible for understanding the products and processes of the E-Channel, including all Atlantic Union Bank’s online banking platforms, bill pay and maintenance, mobile products and services, online chat and secure email, unsecure email, and other online customer utilization. • Work is varied in nature with changing priorities. • Effectively assist customers with E-Channel needs through various inbound methods, including inbound calls, secure and non-secure email, and online chat. • Provide exemplary service and tact through verbal and non-verbal communications with a special emphasis on written communication in email and chat form. • Handle all questions and inquiries through these channels, including questions related to loans, deposits, and maintenance. • Conduct research as needed regarding bill pay and online channel customer issues. • Handle escalated and next tier calls related to e-channel questions, including browser incompatibility and password resets and lockouts. • Able to support service related social media questions and concerns and moderation. • Participation in rotation of afterhours and on call support for the bank’s Social Media efforts. • Efficiently refer sales opportunities seamlessly to Sales & Service Representatives within the Customer Contact Center. • Maintain a strong understanding of Atlantic Union Bank’s Digital products and services, and stay abreast of changes and enhancements. • Provide support to inbound call queue for general customer questions and concerns. • Proactively analyze callers’ needs. • Use standard screens and procedures to handle callers’ needs effectively and when necessary go beyond these standard methods to resolve customer issues. • Navigate a computerized system to address and resolve callers’ needs. • Adhere to all applicable laws and regulations governing bank operations, including compliance with Atlantic Union Bankshares’ BSA/AML Policy and Procedures. • Other duties as assigned.

• Support retail partners through in-person store visits, product demos, and sales floor engagement • Deliver clear, engaging product presentations to educate and motivate retail staff and consumers • Implement merchandising and promotional activations using product and point-of-purchase materials • Execute all in-field activities in alignment with seasonal go-to-market strategies and sales priorities • Build excitement and awareness for Altra by engaging retail and community partners • Represent Altra at local and select national events, races, and expos • Support consumer trial and education through community activations and experiential opportunities • Partner with Sales Representatives to develop and execute effective service plans for the territory • Collaborate with Field Service teammates to design and deliver impactful education initiatives and activations • Complete detailed, accurate, and timely activity reporting via designated tools (e.g., Repsly)