• Own the partner marketing strategy and define quarterly and annual plans aligned with partner needs and business priorities • Collaborate with Platform Growth, Partner Relations, Product, and Marketing to align messaging, goals, and campaign priorities • Plan and drive effective product launches and GTM strategies by working cross-functionally with Business Development, Partner Relations, Marketing, and Product teams for new feature releases, enhancements or product updates • Shape differentiated product positioning and messaging that strengthens brand awareness and accelerates adoption across key partner segments • Develop scalable, integrated partner marketing programs, enablement kits and collateral that supports onboarding, enablement, and ongoing partner adoption and engagement • Create and maintain partner-facing resources including, sales playbooks, pitch decks, guides, one‑pagers, FAQs, product sheets, and training materials • Develop compelling sales enablement assets so our internal Business Development and Partner Relations teams can effectively position, sell, and scale products • Deliver a compelling, end-to-end partner experience across all our touchpoints • Own the structure, content, and ongoing optimization of Maverick’s Knowledgebase and partner blog to ensure partners have easy access to accurate, up‑to‑date information • Host partner webinars, training sessions, and product updates to support partner readiness and adoption • Develop and execute co-marketing campaigns with strategic partners, including co-branded emails, landing pages, social content, press releases, and case studies • Serve as a strategic advisor to partners, recommending marketing tactics that support shared goals such as merchant acquisition, activation, and product adoption • Ensure all co-marketing initiatives follow consistent processes for briefing, approvals, asset development, and launch • Produce high-quality partner communications, including newsletters, product updates, announcements, and campaign toolkits • Ensure all partner content aligns with Maverick’s brand, messaging, and product positioning • Track partner marketing performance using HubSpot and other analytics tools • Measure and report on KPIs such as partner engagement, campaign performance, influenced pipeline, and adoption metrics • Identify opportunities to improve partner experience, content effectiveness, and program scalability • Explore AI-driven tools to enhance personalization, efficiency, and content production • Act as the subject matter expert on Maverick products and the marketing point of contact for partner-facing teams, ensuring alignment on messaging, priorities, and partner needs • Support internal sales teams with partner program overviews, presentations, and collateral • Maintain organized documentation, campaign plans, and shared resources for internal visibility • Provide team-level visibility into all assets and provide timely project updates or correspondences in Asana

• Prospecting New Business: You’re driving up driveways, attending local cattle auctions, meeting with your local Livestock, Cattleman's, Stockman's associations, building your new business pipeline through outbound lead generation efforts. • In-Field Sales: You don’t mind getting your hands and boots dirty. You’re out on the ranch helping potential customers before diving into the value of Halter. • Expanding Existing Opportunities: You’re always looking for new opportunities, including expanding existing customers with Halter. • Hitting Sales Targets: High-growth sales targets don’t scare you; you step up to a challenge and like shooting high. • Customer Account Management: Maintaining relationships with customers to ensure ongoing satisfaction, providing support, and addressing any challenges. • Territory Ownership: You have a high level of ownership and take pride in what you build. • Customer Onboarding: Ensuring customers have the very best onboarding experience possible. • Field Learnings & Feedback: You work tirelessly to advocate for what your customers need. • Collaborating with Support Teams: Seeking out partners across Halter to resolve any issues your customers encounter. • Attending Industry Events: Generating leads and deepening relationships with existing customers at relevant events.

• Prospecting New Business: You’re driving up driveways, attending local cattle auctions, meeting with your local Livestock, Cattleman's, Stockman's associations, building your new business pipeline through outbound lead generation efforts. You’re fielding inbound leads in a timely manner, prioritizing administrative tasks with your in-field activities. • In-Field Sales: You don’t mind getting your hands and boots dirty. Halter is best discussed over a coffee at a kitchen table, in the horse saddle, or on a side-by-side in a pasture. You’re out on the ranch helping potential customers before diving into the value of Halter. You’re dropping off coffee during calving season. You value the magic moments that make all the difference to our customers. • Expanding Existing Opportunities: You’re always looking for new opportunities, and that includes expanding your existing customers with Halter. You find value in expanding relationships and finding new ways to increase value over time. Not every rancher will collar all of their cows, so you see this as a unique opportunity to meet your goals. • Hitting Sales Targets: High-growth sales targets don’t scare you; you step up to a challenge and like shooting high. You’re an expert pipeline manager and don’t second-guess unqualifying a lead. You’re able to manage today’s deals while keeping next month in your sights. • Customer Account Management: Building relationships is more than just making the sale to you. After the sale, you aim to maintain close relationships with your customers to ensure their ongoing satisfaction, provide support, and address any challenges they face with Halter’s products. You’ll also ensure a smooth handoff from sales to customer onboarding and deployment of Halter, helping customers get the most value from Halter’s solutions. • Territory Ownership: You have a high level of ownership and take pride in what you build. Owning an entire territory means giving treatment to every corner and leaving no stone unturned. You value being the face of your territory, meeting with high-level stakeholders from various local, state, and federal agencies to build lasting relationships with regional agricultural groups. • Customer Onboarding: Your high level of ownership doesn’t stop after the sale. You dive in to make sure your customers have the very best onboarding experience possible. You actively own the end-to-end customer experience during onboarding and deployment of Halter’s product, ensuring a smooth transition from sales to implementation even when you’ve handed off the customer to different teams across Halter. • Field Learnings & Feedback: Feedback is not only paramount to the companies you want to work for, but it’s also ingrained in how you would own your territory. Serving as the primary point of contact for gathering customer feedback in your territory, you work tirelessly to advocate for what your customers need. • Collaborating with Support Teams: You’re a natural collaborator, seeking out partners across Halter to resolve any issues your customers encounter, and quickly. You escalate problems as needed and ensure that customers in your territory feel fully supported. • Attending Industry Events: You leverage opportunities at relevant industry and Halter events to generate leads and deepen relationships with existing customers. You’ll participate in demonstrations and network to expand Halter’s influence in the market. • Contributing to the US Sales Strategy: You strongly believe that a team can only be stronger when they work together. You strive to work with the broader team to optimize and evolve the sales process, ensuring it fits the US market. As we scale, your input will help drive greater efficiencies.

• Take ownership of developing, implementing, and managing a service-driven account strategy. • Focus on maximizing plant availability, optimizing asset performance, and ensuring long-term reliability of automation systems. • Nurture strong, long-term customer relationships and act as the primary point of coordination for all commercial and service-related activities. • Lead internal account teams across Sales, Service, Operations, and support functions for seamless collaboration. • Manage the commercial lifecycle of active contracts, oversee renewals and expansions. • Proactively drive resolution of customer issues through effective communication and structured follow-up.