• Monitorar e analisar o desempenho do funil de leads e vendas (volume, conversão e qualidade), apresentando recomendações práticas para melhorar os resultados do pipeline • Gerenciar e otimizar campanhas de mídia paga nas plataformas Google Ads, Meta Ads e LinkedIn Ads • Analisar investimentos em marketing, atribuição de resultados e impacto no pipeline para fundamentar decisões de alocação de verba • Fornecer insights e relatórios para planejamento semestral, anual e de OKRs • Criar conteúdos para redes sociais, peças publicitárias e materiais de campanha, com foco em conversão e posicionamento de mercado • Coordenar a frente estratégica de posicionamento e awareness da marca em conjunto com a agência parceira • Produzir copies e materiais de alta performance utilizando IA como ferramenta de amplificação • Construir e manter bases de dados para geração de relatórios e análises • Garantir a precisão e consistência dos dados, identificando proativamente lacunas e oportunidades de melhoria na mensuração • Utilizar SQL para criar e refinar conjuntos de dados que alimentam dashboards e análises de performance • Implementar automações e soluções com IA aplicadas a copywriting, análise de dados, dashboards e geração de conteúdo • Identificar e recomendar novas abordagens tecnológicas que aumentem a eficiência dos fluxos de trabalho e dos resultados • Explorar ativamente onde IA pode gerar maior impacto na operação de marketing • Trabalhar próximo às equipes de pré-vendas, vendas, receita e onboarding (CS) para embasar decisões e otimizar investimentos de entrada no mercado • Executar análises e fluxos de trabalho de complexidade moderada, desde a definição de escopo até a entrega de recomendações claras para as partes interessadas

• Otimização de Conteúdo: Ir além da copy e do design, garantindo que cada corte de vídeo ou carrossel tenha um objetivo estratégico e uma hipótese a ser testada. Demandar creators para a produção de conteúdos para social; • Data Intelligence: Acompanhar e analisar métricas de performance para nortear as tomadas de decisão. • Estratégia de Funil: Desenhar a jornada do seguidor desde a descoberta até a conversão, utilizando as redes sociais como motor de geração de leads. • Tendências: Identificar e monitorar oportunidades de negócio em trends e novos formatos, aplicando testes constantes para maximizar resultados. • Visão Multicanal: Colaborar com o time demais times para garantir que o social media esteja alinhado às grandes campanhas de marketing da escola.

• Als Mitarbeiter:in der WBS TRAINING vertrittst du dein Fachgebiet mit Leidenschaft und Weitblick. • in deiner Rolle als Lernbegleiter:in steht das Ziel der Kompetenzentwicklung der Kursteilnehmenden im Vordergrund. • Du verstehst dich in deiner Unterrichtsgestaltung sowohl als Inputgeber:in als auch als Unterstützung in der Rolle einer Lernbegleiter:in Lernen 4.0! • Dazu gehört: Fachbezogener Unterricht aus dem Homeoffice im WBS LearnSpace 3D • Anwendung verschiedener Lehrmethoden für die Unterrichtsgestaltung • Begleitung und Betreuung unsere Umschüler:innen bei ihren IHK-relevanten Reporten und Projekten • Mitwirkung an qualitätssichernden Maßnahmen • Durchführung von Webinaren und online Infoveranstaltungen • sehr gute Kenntnisse deiner Unterrichtssprache Deutsch (C2 Sprachniveau)

Role Description Be a part of a global team where what we do matters! At Epredia, we recognize that our talented employees are vital to our success. Our team is dedicated, our work is rewarding – both personally and professionally – because what we do matters. We seek talented individuals who will contribute to and thrive in our collaborative, diverse, fast-paced environment while demonstrating a commitment to our core values: - People – We win as a team. - Customer – We deliver customer-centric solutions. - Continuous Learning – We learn and always aim to be better. - Innovation – We innovate every day. - Results – Results matter for all of us. Job Title: Digital Marketing Coordinator (PPC & SEO) Who you are: You have energy and drive in abundance, a passion for serving our customers and possess a growth mindset and love of continuous learning, with an appreciation for diverse perspectives and helping others win. Position Overview: This role is designed to support the development, optimization, and execution of integrated digital marketing activities across paid media, SEO, content, social media, and email marketing. You will work closely with the Senior Global Digital Marketing Manager and Digital Marketing Specialist to help strengthen Epredia’s online visibility, discoverability, and engagement across global markets. You will gain hands-on experience across multiple digital channels. The role is ideal for a candidate looking to grow their career in digital marketing and expand their skillset. Location: Remote, UK-based. The ideal candidate is based within the greater London area. What you will do: - Campaign & Channel Execution Support: - Support execution of integrated digital marketing campaigns across PPC, SEO, social media, and email, assisting in campaign planning, timelines, and coordination of deliverables. - Paid Media: - Support the setup, monitoring, and optimization of PPC campaigns (Google Ads). - Assist with paid social media campaign execution (e.g., LinkedIn, Meta). - Support in the creation of high-quality PPC landing pages to improve conversion performance. - SEO Support: - Perform regular website audits and crawls to identify and resolve SEO issues. - Support link-building initiatives to improve domain authority and search rankings. - Content & Asset Management: - Conduct keyword research to identify high-impact opportunities aligned with portfolio and campaign priorities. - Support in writing, creating and optimizing high-quality website pages, landing pages, and resource content for on-page SEO (metadata, internal linking, content structure, etc.). - Support content development for omnichannel campaigns, including email marketing, social media, and ad copy. - Create or coordinate basic visual assets (graphics) aligned with brand guidelines. - Analytics & Performance Tracking: - Support with the tracking, analyzing and reporting of performance across channels using tools such as Google Analytics 4 and Google Tag Manager. - Help ensure accurate campaign tracking, including UTM tagging. - Assist in maintaining dashboards and compiling performance reports. - Assist in market research and competitive analysis. Qualifications - Bachelor’s degree or MBO+/HBO level in Marketing, Communications, Business, or related field preferred. - 1-3+ years of experience in a digital marketing related role required. - 2+ years of SEO and/or PPC experience required. - Familiarity with Google Ads and/or paid social media platforms (e.g., LinkedIn, Meta) required. - Experience using SEO tools (e.g., SERanking, Screaming Frog, Google Search Console) and performing keyword research preferred. - Familiarity with CMS platforms and landing page optimization (e.g., Optimizely, WordPress) preferred. - Familiarity with CRM tools (e.g. Salesforce) preferred. - Experience in B2B, life sciences, healthcare, or diagnostics is a plus. Company Description We are a company that brings the best people together and leverages their varying backgrounds, ideas, and points of view to invent on behalf of all customers. We are committed to equal employment opportunity for all individuals, without regard to race, color, national origin, ancestry, sex, age, religion, physical or mental disability, medical condition, veteran status, marital status, pregnancy, sexual orientation, gender identity, genetic information or any other protected classes which may exist under applicable federal, state or local law.