Potencializando Negócios
Analista de Marketing Digital – Performance, Mídia, IA
Location
Brazil
Posted
4 days ago
Salary
0
Seniority
Senior
Job Description
Analista de Marketing Digital – Performance, Mídia, IA
Projedata
• Monitorar e analisar o desempenho do funil de leads e vendas (volume, conversão e qualidade), apresentando recomendações práticas para melhorar os resultados do pipeline • Gerenciar e otimizar campanhas de mídia paga nas plataformas Google Ads, Meta Ads e LinkedIn Ads • Analisar investimentos em marketing, atribuição de resultados e impacto no pipeline para fundamentar decisões de alocação de verba • Fornecer insights e relatórios para planejamento semestral, anual e de OKRs • Criar conteúdos para redes sociais, peças publicitárias e materiais de campanha, com foco em conversão e posicionamento de mercado • Coordenar a frente estratégica de posicionamento e awareness da marca em conjunto com a agência parceira • Produzir copies e materiais de alta performance utilizando IA como ferramenta de amplificação • Construir e manter bases de dados para geração de relatórios e análises • Garantir a precisão e consistência dos dados, identificando proativamente lacunas e oportunidades de melhoria na mensuração • Utilizar SQL para criar e refinar conjuntos de dados que alimentam dashboards e análises de performance • Implementar automações e soluções com IA aplicadas a copywriting, análise de dados, dashboards e geração de conteúdo • Identificar e recomendar novas abordagens tecnológicas que aumentem a eficiência dos fluxos de trabalho e dos resultados • Explorar ativamente onde IA pode gerar maior impacto na operação de marketing • Trabalhar próximo às equipes de pré-vendas, vendas, receita e onboarding (CS) para embasar decisões e otimizar investimentos de entrada no mercado • Executar análises e fluxos de trabalho de complexidade moderada, desde a definição de escopo até a entrega de recomendações claras para as partes interessadas
Job Requirements
- Vivência na área de marketing.
- Experiência prática comprovada com LLMs e ferramentas de IA generativa aplicadas a marketing (Claude Code, Manus AI, Leonardo AI, Perplexity, Grok, Gemini);
- +3 anos de experiência em de Gestão de Mídia Paga e Sociais, Marketing Analytics, Business Intelligence ou Copywriting;
- Formação em Marketing, Administração, Ciência de Dados, Inteligência Artificial, Publicidade e Propaganda ou área quantitativa correlata;
- Facilidade de aprendizado;
- Bom relacionamento;
- Proatividade.
Benefits
- Vaga 100% remota.
- Kit boas-vindas ecológico.
- Empresa cultura sustentável.
- Campanhas perenes.
- Incentivo a compostagem.
- Plano de saúde.
- Seguro de vida.
- Ambiente fraterno e colaborativo.
- Ginástica Laboral.
- FreeDay.
- Auxilio-Leitura.
- Vale-alimentação.
- Cartão Caju presente + bate papo dos aniversariantes.
- Lives Virtuais de Confraternização.
- Momento Off.
- Desenvolvimento contínuo.
- Programa de Inovação.
- Auxílio-educação.
- Dual Screen.
- Parcerios descontos (farmácias/nutricionistas e psicólogos).
- App de bem-estar Clude.
- Totalpass
- Auxílio home office.
- Folga na formatura.
- Presente para novos filhos dos colaboradores.
- Presente retorno licença paternal.
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EprediaWe are a company that brings the best people together and leverages their varying backgrounds, ideas, and points of view to invent on behalf of all customers. We are committed to equal employment opportunity for all individuals, without regard to race, color, national origin, ancestry, sex, age, religion, physical or mental disability, medical condition, veteran status, marital status, pregnancy, sexual orientation, gender identity, genetic information or any other protected classes which may exist under applicable federal, state or local law.
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