• Build, launch, and manage paid campaigns across Meta Ads (Facebook and Instagram) for all three brands • Manage Google Ads campaigns and maintain Google Merchant Center product feed health • Execute campaigns across multiple objectives: awareness, traffic, conversions, and retargeting • Apply incremental budget scaling rather than aggressive jumps that destabilize delivery • Provide direction on ad creative based on performance data, not personal preference • Provide regular performance reporting in plain language, not just raw platform metrics

• Own paid media strategy and execution across search, social, and display • Build and maintain the marketing systems that keep the function running • Define what marketing tracks and why for building reporting • Lead SEO and content production cadence • Own the marketing technology stack including maintaining UTM architecture

• Monitorar as redes sociais (Instagram, LinkedIn, Facebook), incluindo agendamento, publicação, interação com seguidores e geração de insights básicos de desempenho; • Apoiar na produção de conteúdos para redes sociais, newsletters e comunicações internas; • Executar o envio de newsletters, comunicados e e-mails institucionais, com organização de mailing e acompanhamento de resultados simples (abertura, clique, entrega); • Acompanhar o cronograma editorial; • Auxiliar na coleta e consolidação de KPIs de campanhas e ações de comunicação; • Apoiar a organização e execução de eventos e ativações, além da interface com fornecedores e parceiros

Our Purpose Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential. Title and Summary Managing Consultant, Advisors & Consulting Services, Marketing ADVISORS & CONSULTING SERVICES Services within Mastercard is responsible for acquiring, engaging, and retaining customers by managing fraud and risk, enhancing cybersecurity, and improving the digital payments experience. We provide value-added services and leverage expertise, data-driven insights, and execution. Our Advisors & Consulting Services team combines traditional management consulting with Mastercard's rich data assets, proprietary platforms, and technologies to provide clients with powerful strategic insights and recommendations. Our teams work with a diverse global customer base across industries, from banking and payments to retail and restaurants. The Advisors & Consulting Services group has five specializations: Strategy & Transformation, Performance Analytics, Business Experimentation, Marketing, and Program Management. Our Marketing consultants lead the strategy development and implementation of campaigns and engagements for clients. They use customer data to provide deep direct marketing expertise across channels, evaluating campaign results and adapting the approach to optimize marketing performance. Positions for different specializations and levels are available in separate job postings. Please review our consulting specializations to learn more about all opportunities and apply for the position that is best suited to your background and experience: https://careers.mastercard.com/us/en/consulting-specializations-at-mastercard Envision this role as the pivot in a thrilling marketing services transformation. It's about fully embracing and fueling change while seamlessly balancing traditional marketing endeavors. This profile thrives in a dynamic environment, contributing ideas, and actively steering this transformational journey. ROLES AND RESPONSIBILITIES Client Impact • Deliver exceptional digital marketing initiatives guided by data analytics, ensuring measurable business impact • Take charge of client projects, collaborating to conceptualize and execute impactful campaigns • Lead the creation and end-to-end execution of Marketing Services projects focusing on financial performance and impact • Implement data-driven digital marketing solutions, including campaigns, marketing automation, and lifecycle management initiatives • Ensure operational project execution within agreed milestones and budget • Manage creative development and media planning, meeting high-quality standards aligned with client needs • Assess, recommend and improve the performance of client's marketing activities by using data insights and data visualization tools Team Collaboration & Culture • Collaborate with internal and external marketing partners to support business growth QUALIFICATIONS• Hands-on Experience: extended experience in integrated marketing, with a strong focus on digital marketing planning and data-driven implementation• Client Management: Proven track record in managing client accounts and leading digital marketing solutions• Project Execution: Ability to plan and execute marketing strategies and campaigns across key marketing channels to drive impactful outcomes• Collaboration: Thrive in a matrix organization structure, manage internal and external stakeholders effectively• Communication: Excellent communication and presentation skills, capable of influencing colleagues and clients on the value of digital marketing projects• Innovation: Show the ability to ideate, manage, and roll out complex and competitive digital marketing initiatives• Education: Relevant marketing degree or equivalent experience needed• Ability to communicate effectively in English and the local office language (if applicable)• Eligibility to work in the country where you are applying, as well as apply for travel visas as required by travel needs OUR PURPOSE We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments, and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion for all employees that respect their individual strengths, views, and experiences. We believe that our differences enable us to be a better team - one that makes better decisions, drives innovation, and delivers better business results. Corporate Security Responsibility All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must: - Abide by Mastercard's security policies and practices; - Ensure the confidentiality and integrity of the information being accessed; - Report any suspected information security violation or breach, and - Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.