Commercial Content Writer

Location

Canada

Posted

4 days ago

Salary

0

Seniority

Senior

Bachelor DegreeEnglish

Job Description

Commercial Content Writer

Better Collective

• Create daily news articles about sign-up offers around the sports betting industry. • Use AI as a tool for content creation while editing and humanizing it for publishing, ensuring all AI-created content has the Better Collective voice and best-in-market expertise. • Create and update commercial pages (e.g., sportsbook review pages) and ensure offers are up-to-date, accurate, and supporting content is compliant. • Work closely with the SEO team to ensure the content is optimized for search engines and test marketing language to improve click-through rates on promotions. • Be goal-oriented and work collaboratively on a team that hits dedicated KPIs and user metrics.

Job Requirements

  • A passion for sports and familiarity with the sports betting and prediction market industries, with a keen eye for detail.
  • Baseline understanding of SEO and a proven track record in creating effective, creative content that performs well in organic search.
  • Expert opinions and hands-on expertise with sportsbook and prediction market apps, knowing the target audience of people betting and trading.
  • Ability to write clean copy, self-edit pieces, and stay goal-oriented and proactive about reaching business objectives.
  • Availability to work either a Monday–Friday or Thursday–Monday shift schedule based on the U.S. sports calendar.
  • Nice to have: Experience in news SEO and ranking in the Google News carousel and AI overviews. You confidently call yourself a sports betting and prediction market expert. Hands-on experience creating and sub-editing content using prompts with LLMs.

Benefits

  • Comprehensive Health Coverage: Medical, Dental, and Vision insurance plans.
  • Financial Security: 401(k) retirement plan with company matching.
  • Work-Life Balance: Flexible/Remote work environment with generous Paid Time Off and paid national holidays.
  • Community & Growth: A supportive culture that celebrates success, learns together, and offers continuous professional development in leading digital media.

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