Scratch Financial is the world's simplest patient financing solution.
Franchise & Retail Marketing Manager, Japan
Location
Japan
Posted
3 days ago
Salary
0
Seniority
Mid Level
Job Description
Franchise & Retail Marketing Manager, Japan
Scratch Financial
Company Description Company Description NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information. Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world. About Universal Products & Experiences (UP&E) At Universal Products & Experiences (UP&E), we transform iconic stories into products and experiences fans can wear, play, collect, and enjoy every day. From the thrilling universe of Jurassic World to the fun of Minions and the timeless magic of Back to the Future, we bring beloved franchises to life far beyond the screen. UP&E has grown rapidly while keeping the energy, agility, and inventive spirit of a start-up. Our mission is bold yet simple: to take imagination beyond the screen through innovative products, immersive retail, and unforgettable theme park experiences. Partnering with world-class licensees and creators, we deliver toys, fashion, collectibles, games, and lifestyle products across parks, retail, and digital platforms worldwide. Creativity, technology, and storytelling are at the heart of everything we do. As part of Universal Destinations & Experiences, you'll join a collaborative, inclusive global team where every voice matters - helping us be an employer of choice for top talent and a partner of choice for retailers, licensees, and creators. If you're ready to bring imagination to life and create moments that matter, your adventure starts here. Join us and help create moments that matter. https://www.universalproductsexperiences.com/ Job Description JOB OVERVIEW The Franchise & Retail Marketing Manager for Japan will have the following job responsibilities: Franchise Marketing Activating the global franchise strategies at a market level by ensuring local relevance and partnering across other business units within the company with the goal of building or maintaining consumer relevance of our most important brands (IP). Managing events such as tradeshows, key partner meetings and consumer facing events under the direction of Senior Director, Franchise & Retail Marketing Digital and Retail Marketing The development and execution of digital and retail programs in line with Brand guidelines and business objectives with the goal of delivering maximum value at point of sale with our Key Licensees. Digital and retail Marketing will range from BTL activities to sophisticated multi-level retail activation including ATL support. This role will work as part of the local Consumer Products team, supporting the overall business objectives while also maintaining a strong tie to the Senior Director, Franchise and Retail Marketing. The job may require some travel (domestic and international). We are open to appointing this role at Manager level or Assistant Manager level, depending on the candidate's experience, capabilities, and overall fit. (Reference: https://nbcuni.co.jp/goods/ ) KEY RESPONSIBILITIES Franchise Marketing: - Work with Senior Director to develop and execute territory specific franchise marketing activations, to support consumer products while creating awareness for key properties - Work with the Senior Director to develop cross-divisional support programs (both marketing and PR) with local market theatrical, TV/Digital distribution team, and USJ - Under the supervision of the Senior Director, managing the brand websites and social - accounts for the engagement with fans and products promotion while consulting with internal and external stakeholders - Reviews and ensures brand integrity of all licensee marketing submissions in Japan (TV and other high-profile submissions to be vetted with global marketing team) - Participate in "train the team" sessions to become experts in property presentations. Familiarize and train the local teams on property presentations - Work with Senior Director, Franchise & Retail Marketing to localize property presentations and marketing materials for Japan - Attend top-tier retail and licensee meetings (i.e. master toy partner) in region, as requested to support story beats and sensitive materials - Plan screenings for licensees and retailers as required in territory - Manage and develop costume character appearances and retail experience tools in market Events Marketing: - Support the Senior Director in overseeing presentation support and coordination of all events in Japan (summits, presence at trade shows, agent trade shows) - Onsite management of events to ensure partners are providing all elements as outlined in the event contract (venue, A/V, catering, etc.) - Work with the Senior Director to Conceptualize and organize publicity/consumer events and activities aligned to the business strategy and brand - Partner with internal and external stakeholders to ensure event needs are clearly communicated and correctly coordinated Retail Marketing: - Manage relationships and develop retail marketing programs with key retail accounts - Identify core retail marketing concepts/messages for each Franchise to create differentiation across key accounts - Coordinate with global marketing teams in US to ensure creative is consistent and on brand - Proactively conceptualize and develop cross promotions with other Universal divisions on behalf of licensees, retailers and digital partners - Maintain a catalogue of competitors' retail programs & share best practices/results with broader team - Stay up to date on retail and marketing trends across the region Retail Execution: - Manage execution and account management of assigned marketing partnerships with retail accounts through product lifecycle; includes in-store marketing, promotions, sweepstakes, out-of-home, print, online/mobile content, packaging, premiums, etc - Briefing external agencies (when appropriate) in the development of retail marketing concepts - Under supervision of the Senior Director, approving ALL retail marketing submissions from licensees, agents or retailers - Responsible for organizing meetings and film/TV/Property presentations with the retailers and collaborating with the brand group on pitch materials and idea generation Post Analysis: - Maintains examples of best-in-class programs to help drive the planning process and close loop Qualifications Basic Requirements: - Proven experience in brand, retail and digital marketing includes creative direction and social media post/account management. - Excellent presentation skills with the ability to communicate ideas clearly with the ability to communicate ideas clearly. - Proficiency in English and Japanese (both written and verbal) to communicate with regional and global teams. - Passion for entertainment contents, characters and their business. - Excellent communication and interpersonal skills. - Demonstrated ability to collaborate and communicate effectively and consistently with supervisors, colleagues and cross-functional stakeholders. - Strong organizational skills with the ability to prioritize and manage multiple tasks in a fast-paced environment. - Ability to multitask and manage competing deadlines. - Creative thinker with a proactive mindset. - Experience in managing external agencies and vendors. Desired Characteristics: - In-depth understanding of the retail industry, including marketing tactics, promotional partnerships, packaged goods, home entertainment, and consumer products. - Experience in trade marketing, promotions, or packaged goods, with a history of developing large-scale marketing programs. - Self-starter who is resourceful and takes initiative. - Strong analytical and strategic thinking skills. - A practical, solutions-oriented mindset with a good sense of humor. - Personable, outgoing, and confident in building relationships. - Willingness and ability to travel as required. Additional Information As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.
Related Guides
Related Categories
Related Job Pages
More Marketing Jobs
Role Description Are you passionate about travel and marketing? Do you love the idea of combining creativity with customer service to help clients explore the world? We are seeking a motivated Travel and Marketing Specialist to help us connect clients with unforgettable travel experiences. You will play a key role in planning travel itineraries while supporting our marketing efforts to promote new destinations and services. Responsibilities - Plan and coordinate travel itineraries for individual and group clients, including transportation, accommodations, and activities. - Work with clients to understand their travel preferences and provide tailored travel solutions. - Collaborate with the marketing team to promote travel packages, destinations, and services through various channels (social media, email, etc.). - Create and distribute marketing materials, including brochures, newsletters, and online content. - Assist in managing social media accounts and generating engaging content to promote the company's services and destinations. Requirements - Ensure excellent customer service by addressing client inquiries, offering solutions, and following up on bookings. - Passion for travel and enthusiasm for helping others plan their ideal vacations. - Strong communication and organizational skills. - Experience with social media platforms and digital marketing (preferred but not required). - Ability to work independently and collaboratively as part of a team. - Detail-oriented and able to handle multiple tasks simultaneously. Benefits - Flexible Schedule: Work from home with a flexible schedule that allows you to balance work and personal life. - Travel Perks: Enjoy discounts on travel services and opportunities to experience destinations firsthand. - Supportive Team Environment: Work with a knowledgeable, collaborative team committed to providing exceptional customer service.
Field Marketing Manager
ElsevierTo benefit humanity, Elsevier helps professionals and institutions advance healthcare, improve performance, and progress science. Elsevier employs approximately
Role Description The Field Marketing Manager (Academic & Government Business Unit) drives Demand Generation through B2B marketing across MEA, delivering pipeline and revenue growth for Elsevier’s Books & Journals, Software, and AI solutions in close partnership with Sales. This role reports to the Field Marketing Director, EMEA. - Developing and executing integrated field marketing campaigns that align with commercial goals and support all stages of the sales funnel. - Partnering closely with Sales leadership and account teams to tailor programs for named accounts and key verticals, applying ABM principles where appropriate. - Leading demand generation initiatives, including webinars, digital campaigns, and content syndication programs focused on pipeline acceleration. - Planning and managing industry event strategy, including sponsorships, speaking opportunities, and on-site engagement plans. - Working with campaign and content teams to localize global programs and develop regional assets that resonate with local audiences. - Monitoring and reporting on program performance—especially pipeline contribution, MQL-to-SQL conversion, and account engagement. - Ensuring leads are captured, routed, and followed up on in collaboration with Sales and Marketing Operations. Qualifications - Bachelor’s degree in Marketing or a related field. - Native Arabic Speaker is an added advantage. - Must have experience working in a global organization in B2B business. - Experience designing and executing end-to-end marketing campaigns with measurable business outcomes. - Exceptional collaboration skills with Sales, including supporting pipeline generation and account strategy. - Background in event marketing, organizing owned and third-party events. - Ability to work independently and cross-functionally with high attention to detail and accountability. - Comfortable analyzing data to optimize performance and justify marketing investment. Benefits - If performed in the following location: Home-Based - Spain, the base pay range is €40,100 - €66,800. - This job may be subject to a collective labor agreement in Spain. Please consult with the hiring team for further details. - We are delighted to offer country-specific benefits. Click here to access benefits specific to your location. Company Description A global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice. At Elsevier, your work contributes to the world's grand challenges and a more sustainable future. We harness innovative technologies to support science and healthcare to partner for a better world.
Marketing Lead Specialist
ApteanMission-critical enterprise software, tailored to your industry's needs. Ready for What’s Next, Now®
Role Description As a Marketing Lead Specialist, you will own marketing planning and execution for a portfolio of priority sectors within the UK and Ireland (UKI) market. You will generate qualified pipeline, accelerate new logo acquisition, and strengthen market presence through integrated campaigns, field marketing, account-based programmes, thought leadership, and industry engagement. This is a role with genuine scope and autonomy. You will build your own sector marketing plans from the ground up - owning budget allocation, channel mix, and programme design. You won't be executing someone else's plan; you'll be building your own, within a globally connected marketing team, with the commercial accountability that comes with it. That includes owning and managing your sector marketing budget, making investment decisions aligned to pipeline targets and business priorities. Working closely with sales and ADR teams, you will ensure marketing is tightly aligned to commercial priorities and translates directly into measurable business outcomes. This is a hands-on role for a commercially minded marketer who combines strategic thinking with strong execution, embraces AI as a core capability, and thrives in a performance-driven environment. Qualifications - Seven or more years’ experience in B2B marketing, preferably within software, SaaS, or industry-focused technology. - Proven success delivering field marketing, account-based marketing, and pipeline generation programmes. - Experience working closely with sales and ADR teams to drive account engagement and revenue outcomes. - Strong understanding of marketing and sales technology, including Marketo, Salesforce, and intent-based platforms. - Strong analytical, communication, and stakeholder management skills. - Fluency in written and spoken English. - Familiarity with AI tools applied to campaign planning, content, or performance analysis. - Experience in Warehouse Management (WMS), Enterprise Asset Management (EAM), or Computerised Maintenance Management Systems (CMMS) is advantageous. Requirements - Own marketing planning and execution across assigned sectors, with a focus on new logo pipeline generation. - Develop a deep understanding of target industries, buying committees, customer challenges, and competitive dynamics. - Partner closely with sales and ADR teams to align on target accounts, pipeline coverage, follow-up activity, and conversion performance. - Act as the primary link between marketing and sales, ensuring campaigns translate into qualified pipeline and revenue opportunities. - Work in close alignment with local and global marketing teams to share best practices and drive consistent execution. - Plan and deliver integrated, full-funnel campaigns across digital, field marketing, and events to generate demand, engage priority accounts, and drive new logo pipeline growth. - Design and deliver targeted account programmes focused on high-value prospects and strategic accounts. - Lead field marketing activities including events, executive roundtables, roadshows, and industry-focused activations. - Partner with the Event Lead to manage industry associations, trade shows, forums, and flagship events relevant to your sectors. - Continuously optimise programmes using performance data, market insights, and customer feedback. - Develop and execute quarterly thought leadership and PR plans aligned to sector priorities. - Partner with media, analysts, industry bodies, and third parties to increase market visibility and credibility. - Promote customer success stories, executive perspectives, and industry insights to strengthen brand authority and engagement. Benefits - Pension. - Life assurance. - Income protection scheme. - 25 days holiday + bank holidays. - Remote working model.
Senior Manager, Lifecycle Marketing
SequencingSequencing is building the interface between humanity and its DNA. Using clinical-grade whole genome sequencing, AI, and a rapidly expanding ecosystem of genomic applications, we help people better understand themselves, their health, and their future through their DNA. The human genome is one of the most valuable and underutilized resources in the world. Our mission is to transform the human genome into a lifelong source of personalized guidance and build the trusted home for every genome on Earth. As the world’s largest direct-to-consumer whole genome sequencing platform, Sequencing is helping define the future of AI-powered personalized health. We’re a profitable, venture-backed, fully remote company building category-defining products that help people better understand themselves through their DNA.
Role Description As Senior Manager, Lifecycle Marketing at Sequencing.com, you will own the end‑to‑end customer lifecycle across email, SMS, push, and in‑product messaging. You will design and run high‑impact programs that activate new customers, deepen engagement, and grow long‑term subscription value. You will work closely with Growth, Product, Data, Engineering, Bioinformatics, and Customer Success to turn complex genomic and health insights into clear, motivating messages that help people get more value from their DNA every day. - Own lifecycle marketing strategy across activation, engagement, retention, win‑back, and referral for Sequencing’s subscription products. - Map and refine customer journeys and segmentation using real‑time data to trigger personalized communications. - Plan, write, build, and launch lifecycle campaigns across email, SMS, push, and in‑product messaging with a strong focus on copy quality and clarity. - Translate complex genetic and scientific concepts into clear, benefit‑driven messages for consumers, partners, and healthcare‑adjacent audiences. - Build and optimize automated flows, including onboarding, education, upsell, cross‑sell, win‑back, and referral programs. - Maintain and evolve lifecycle templates, content libraries, and documentation so programs are consistent, efficient, and scalable. - Use AI tools to increase campaign volume and quality, from ideation and copy drafts to QA and performance analysis. - Design and run A/B tests across messaging, offers, timing, and workflows, and use insights to iterate quickly. - Partner with Product and Data to align lifecycle messaging with key product milestones, feature launches, and AI‑driven experiences. - Work closely with Customer Success to bring the voice of the customer into lifecycle strategy, content, and journey design. - Monitor lifecycle performance and share regular updates and insights with Growth, Product, and Leadership. - Ensure lifecycle communications reflect Sequencing’s brand voice and values while adapting tone for DTC, B2B2C, and healthcare segments. - Identify lifecycle gaps, drop‑off points, and opportunities to better support customers through their genomic health journey. - Collaborate with Engineering or Marketing Operations on data, event tracking, and tooling improvements that enable more advanced lifecycle programs. Qualifications - 5+ years in lifecycle, acquisition, or retention marketing, ideally with a DTC subscription or SaaS focus. - Expert‑level understanding of email and lifecycle platforms (e.g., Blueshift, Braze, Iterable, Klaviyo, or similar tools). - Hands‑on experience with Segment or a similar CDP to power advanced segmentation, dynamic content, and event‑driven journeys. - Proven track record building and scaling automated lifecycle flows (onboarding, engagement, retention, win‑back, referral) that move core business metrics. - Exceptional writing and editing skills, with a portfolio of lifecycle or CRM campaigns showing strong copy and clear impact. - Ability to translate technical or scientific content into personalized, approachable, benefit‑focused language for non‑expert audiences. - Strong analytical skills and experience using dashboards and simple analyses to make data‑driven decisions. - Deep familiarity with experimentation and A/B testing across email and CRM channels. - Comfortable using AI tools as a daily co‑pilot to brainstorm, draft, refine, and analyze lifecycle work. Benefits - Comprehensive medical, dental, and vision insurance coverage - 401(k) with company matching - Paid time off (PTO) - Paid volunteer time off - Fully remote work with home office stipend - Parental bonding leave - Clinical-grade whole genome sequencing for you and your family (private and confidential)


