• Write, edit, and proofread high-quality content on sports betting topics, including previews, guides, odds analysis, tips, and news articles. • Create content for landing pages, blog posts, social media, newsletters, and promotional campaigns. • Conduct thorough research on sports events, betting trends, regulations, and sportsbook offerings. • Optimize content for search engines using relevant keywords and best SEO practices. • Work closely with marketing, SEO, and design teams to ensure cohesive messaging across platforms. • Monitor industry developments and adapt content strategies to reflect changes in betting trends, regulations, and consumer interests. • Ensure all content is compliant with legal and regulatory requirements (e.g., responsible gambling messaging, jurisdictional rules). • Track performance metrics and make data-driven improvements to content.

• Write clear, engaging content across formats (blogs, articles, landing pages, emails, and web copy) • Develop product descriptions, marketing copy, and educational content • Create social media and short-form copy aligned with brand voice • Produce long-form content such as guides, resources, and case studies • Adapt tone and structure to match different audiences and brand styles • Balance creativity with clarity, accuracy, and messaging goals • Research topics, audiences, and subject matter thoroughly • Identify content opportunities based on trends and audience needs • Support editorial calendars and content planning efforts • Conduct keyword and intent research to inform topics • Ensure content is accurate, relevant, and well-supported • Optimize written content for search visibility and readability • Incorporate keywords naturally and strategically • Write meta titles, descriptions, and structured headings • Refresh existing content to improve performance when needed • Stay aligned with SEO best practices and content standards • Edit and proofread content for grammar, clarity, and consistency • Ensure adherence to brand voice and style guidelines • Fact-check content and validate claims • Apply feedback and revisions efficiently • Maintain high editorial standards across all deliverables • Collaborate with marketing, design, and strategy teams • Manage multiple writing tasks and deadlines effectively • Communicate progress and flag risks early • Contribute ideas to improve content quality and processes

• Write engaging articles covering matches, players, tactics, transfers, and key developments. • Produce a mix of match analysis, opinion pieces, deep dives, and feature-style content. • Translate complex tactical and statistical insights into accessible, reader-friendly narratives. • Deliver well-structured, original, and factually accurate content within agreed deadlines. • Proactively pitch relevant topics based on trends, fixtures, and audience interest. • Ensure content aligns with brand voice, editorial standards, and SEO best practices.

• Researching informational topics of interest to a high school-aged audience • Writing sentences, paragraphs, and longer passages for use in online activities • Crafting questions, answers, and explanations based on guidelines and samples • Adhering to conventions in The Chicago Manual of Style and an in-house style guide • Accepting and implementing feedback