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People. Proven. Progress. #ProgressPROUD
Brand & Content Marketing Lead – Digital Experience
Location
United States
Posted
38 days ago
Salary
$140.1K - $173.3K / year
Seniority
Senior
Job Description
Brand & Content Marketing Lead – Digital Experience
Progress
• Lead the development of content and storytelling programs that strengthen awareness, engagement and market perception for products within the Digital Experience portfolio. • Serve as both strategist and creator, developing key thought leadership while driving cross-functional teams to create and publish high-impact content—including thought leadership, customer stories, blogs, executive content, webinars, and videos. • Help shape and evolve the market narrative, messaging and brand voice across content, community, influencer, and advocacy initiatives. • Define and execute a content and editorial strategy aligned with business goals, product priorities and audience needs. • Develop compelling narratives that connect customer challenges, industry trends, product innovation, customer success and community voices to strengthen awareness, engagement and market perception. • Partner with Product Marketing and other stakeholders to translate product capabilities, market insights, and customer perspectives into content that resonates with practitioners and decision-makers. • Measure performance, optimize for business impact, and experiment with emerging formats, channels and AI-assisted content experiences. • Build programs that empower customers, practitioners and partners to become advocates for our brands. • Develop and maintain relationships with customers and practitioners to better understand their challenges, capture feedback, and uncover opportunities for storytelling, advocacy and product insight. • Partner with customers to identify, develop, and amplify success stories, thought leadership, and real-world experiences across content, events and community initiatives. • Actively participate in relevant industry, practitioner, and customer communities, engaging as a trusted and authentic contributor rather than a traditional marketer. • Foster meaningful conversations and connections that strengthen relationships, build credibility, and increase engagement within the communities where our audiences spend their time. • Develop relationships with influencers, media and industry experts who shape conversations in our markets. • Build and manage influencer and creator engagement programs that expand awareness and credibility. • Cultivate relationships with trusted voices across relevant industries and communities.
Job Requirements
- 7+ years of experience in content marketing, community marketing, advocacy, influencer marketing or product marketing.
- Exceptional storytelling, writing and editorial skills with the ability to translate complex technology concepts into engaging narratives.
- Experience building and scaling content programs that drive awareness, engagement and business impact.
- Proven ability to build relationships and influence across customers, creators, partners, and internal stakeholders.
- Strong relationship-building skills and experience engaging customers, influencers, media, partners and industry experts.
- Understanding of how audiences discover and evaluate technology in modern digital and AI-powered environments.
- Experience using or experimenting with AI-powered tools, agents and automated workflows to improve content creation, research, audience engagement and operational efficiency, or a strong willingness to learn and adopt emerging technologies.
- Experience working in B2B SaaS, enterprise software, technology, or digital experience markets.
- Curiosity and a fierce spirit of experimentation.
Benefits
- Medical, dental, vision, life & disability, and financial benefits (including 401(k) retirement savings plan.
- Tuition Reimbursement program.
- Additional voluntary benefits including crucial illness/hospital indemnity, identity theft protection, auto & home insurance, legal, and pet insurance.
- Competitive salary, bonus, and best-in-class Employee Stock Purchase Program (ESPP) with a 27-month lookback.
- Flexible paid vacation time, paid day off for your birthday, and company holidays.
- A variety of leave plans, including Parental Leave.
- Employee Assistance Program (EAP) and an employee well-being program focusing on physical, mental, and financial health.
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