• Use your marketing expertise to back Indigenous people and protect the world’s rainforests. • Lead our digital and press presence, turning complex climate issues into compelling stories. • Shape how the world sees rainforest conservation and drive necessary engagement. • Deliver strategic leadership in digital and press. • Ensure all campaigns drive action and visibility. • Develop meaningful social media content in collaboration with in-country coordinators. • Work on enhancing our website to create a more engaged visitor experience. • Build relationships with media to secure impactful coverage and raise awareness.

• Develop and execute comprehensive SEO strategies • Perform keyword research and competitive analysis • Optimize website content, metadata, headers, internal linking structures, and image tags • Implement local SEO strategies and optimize Google Business Profiles • Develop backlink and off-page SEO campaigns • Improve keyword rankings, organic traffic, and search visibility • Monitor SEO performance using Google Search Console, Google Analytics, and other SEO tools • Create, manage, and optimize Google Ads campaigns • Conduct keyword research and audience targeting • Monitor campaign performance and improve ROI • Implement conversion tracking and reporting • Optimize landing pages and lead generation funnels • Develop and manage campaigns across Facebook, Instagram, LinkedIn, and Twitter/X & Tiktok • Create engaging content and advertising strategies • Manage paid social media campaigns and audience growth initiatives • Utilize AI-assisted tools for content creation and campaign management • Prepare monthly performance reports for clients • Track website traffic, leads, conversions, phone calls, and form submissions • Analyze campaign performance and provide actionable recommendations • Present insights and strategies to clients clearly and professionally • Gather project requirements and marketing objectives • Provide strategic recommendations and campaign updates • Maintain strong client relationships through effective communication • Optimize Amazon product listings • Implement Amazon SEO strategies • Support Amazon advertising campaigns where applicable.

• Actively generate, pitch, and close new SME and business clients • Use digital channels, networks, and platforms like Upwork to acquire clients • Conduct direct outreach and engage business owners to convert leads into paying clients • Manage end-to-end sales cycle from prospecting to closing deals • Advise SMEs on digital and workforce transformation opportunities to grow their business • Translate client needs into practical growth, capability, and digital adoption solutions • Use practitioner experience to support business owners in improving performance and scalability • Mentor learners on how to acquire clients and build a digital marketing / digital services agency • Share real experience in winning clients, handling objections, and closing deals • Guide learners through real-world client acquisition and business-building scenarios • Build and grow a community of potential learners around the aspiring one-person company and digital freelancer space.

• Develop and manage monthly content calendars aligned with business objectives and promotional campaigns • Create and execute integrated marketing campaigns to drive memberships, class bookings, and local brand awareness • Develop and refine ongoing social media and digital marketing strategies • Analyze performance data and identify opportunities for growth and optimization • Create, schedule, and publish engaging content across social media platforms • Manage and optimize Google Business Profile listings • Plan, launch, and manage Google Ads campaigns • Develop lead generation strategies focused on membership acquisition and retention • Optimize website content and landing pages for search visibility