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Salesforce

Salesforce, a customer success platform and the world's #1 CRM, helps businesses of all sizes and from all industries connect with their customers in new ways.

Informatica Event Content Senior Analyst

Location

United States

Posted

11 days ago

Salary

0

Seniority

Senior

No structured requirement data.

Job Description

Informatica Event Content Senior Analyst

Salesforce

Role Description We're looking for a strategic and creative Event Content Senior Analyst to lead content development for Informatica's event programs. You'll work cross-functionally to organize content, manage speaker programs, and ensure every session and demo delivers a memorable, on-brand experience for attendees. - Own end-to-end content strategy and development for events, including session allocations, titles/abstracts, staffing, speaker briefs, and presentation guidelines. - Partner with Product Marketing, Product Management, Sales/Tech Sales and the broader Events team to align event content with business priorities and messaging frameworks. - Manage the speaker submission and selection process, including intake, review, and coordination with internal and external speakers. - Develop and maintain editorial calendars and 'content-in-a-box' for event programming across owned and third-party events. - Collaborate with creative teams to ensure content is visually and narratively cohesive across formats. - Analyze post-event data and attendee feedback to continuously improve content quality and format. - Support the development of event content for digital/hybrid formats, including session descriptions, scripts, and pre/post content. - Manage content operations for a flagship annual event, including session catalog, agenda structure, and content tracks. - Serve as the primary content liaison between internal stakeholders and external speakers or partners. - Build and maintain a content taxonomy and session categorization framework to improve attendee navigation and experience. - Oversee content intake tools and platforms (e.g., speaker portals, abstract management systems) from open call through final delivery. - Coordinate with localization or accessibility teams to ensure event content meets global and inclusive standards. - Maintain a master content tracker across all event sessions, ensuring accuracy of titles, abstracts, and speaker information through final publish. Qualifications - 6+ years of experience in program management, event programming, or marketing communications. - Strong writing, editing, and organization skills — you can translate complex topics into compelling narratives. - Experience managing large-scale event content programs (in-person, virtual, or hybrid). - Ability to juggle multiple projects and stakeholders in a fast-paced environment. - Excellent collaboration and project management skills. - Familiarity with event technology platforms and content management tools. - Experience with B2B or enterprise tech marketing a plus. Requirements - Background in product marketing or solutions marketing. - Experience supporting marquee events (e.g., user conferences, trade shows, virtual summits). - Comfort with data — using insights to shape content decisions. - Experience managing content for a named, branded event property (e.g., Informatica World, Dreamforce, etc.). Benefits - Time off programs. - Medical, dental, vision, and mental health support. - Paid parental leave. - Life and disability insurance. - 401(k) and an employee stock purchasing program.

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