Pipeline Marketing Specialist
Location
Florida + 1 moreAll locations: Florida | North America
Posted
4 days ago
Salary
$75K - $90K / year
Seniority
Senior
Job Description
Pipeline Marketing Specialist
QAD
• Launch and optimize integrated, multi-touch campaigns across email (Marketo nurture tracks), paid media, webinars, and field events tailored to specific manufacturing personas and verticals. • Execute target account plays using intent and engagement signals to build account-specific landing pages, ad audiences, and customized content sequences. • Act as the daily marketing liaison to the BDR team, briefing them on active campaigns and real-time intent signals to ensure timely sales follow-up. • Maintain marketing database hygiene and leverage Salesforce or equivalent BI dashboards to track pipeline health, account engagement, and performance gaps. • Partner with Corporate and Global Marketing teams to develop, localize, and organize campaign assets and sales enablement tools.
Job Requirements
- 3+ years of B2B marketing experience within enterprise software, SaaS, or technology, with a focus on demand generation or ABM execution.
- Hands-on experience with marketing automation platforms (preferably Marketo) and CRM tools (Salesforce).
- Exposure to ABM platforms (e.g., 6sense, Demandbase) is highly preferred.
- Deep understanding of the distinction between demand creation and demand capture, paired with an analytical mindset comfortable building dashboards and interpreting pipeline data.
- Experience in manufacturing, supply chain, ERP, or industrial software verticals is a meaningful advantage.
- Familiarity with using AI tools for content drafting, personalization, or campaign optimization is a strong plus.
- Bachelor’s degree in Marketing, Business, Communications, or equivalent hands-on experience.
- Ability to travel approximately 10–20% for field events, team summits, and planning sessions.
Benefits
- medical, dental and vision coverage
- 401(k) plan with company match
- short-term and long-term disability coverage
- life insurance
- paid-time off
- parental leave
- well-being programs
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