BEGiN logo
BEGiN

BEGiN’s brands include codeSpark, HOMER, KidPass, Little Passports and Mommy Nearest.

Senior Manager, Search Innovation

ManagerManagerOtherRemoteSeniorTeam 201-500H1B SponsorCompany SiteLinkedIn

Location

Alabama + 18 moreAll locations: Alabama | California | Colorado | Connecticut | Florida | Idaho | Illinois | Montana | New York | North Carolina | Ohio | Oregon | Minnesota | Pennsylvania | Tennessee | Texas | Vermont | Virginia | Washington

Posted

106 days ago

Salary

$110K - $125K / year

Seniority

Senior

Bachelor Degree6 yrs expEnglish

Job Description

Senior Manager, Search Innovation

BEGiN

• Lead Organic Search Strategy • Own and execute a holistic SEO and AEO strategy aligned with Begin’s business goals, including support the launch of our new parent product in development. • Balance strong technical and foundational SEO with bold, content-led growth initiatives. • Drive Content Strategy & Creation • Own the end-to-end content growth engine for Begin’s content site, including opportunity sizing, keyword and topic modeling, roadmap prioritization, and cross-functional execution. • Build scalable workflows for content production in partnership with Marketing, Learning team, other potential subject-matter experts. • Develop a content ecosystem that supports both traditional search and AI-powered discovery. • Lead AI-Driven Search Growth Innovation • Identify and operationalize AI-powered tools to improve speed, quality, and scalability across research, content, and search acquisition workflows. • Monitor shifts in search behavior driven by LLMs, generative answer engines, and evolving discovery platforms — and proactively adapt our growth strategy to capture new opportunity. • Own Search & Content Opportunity Modeling • Conduct deep research to understand what families are searching for, where competitors are winning, and where we can add distinctive value. • Partner Cross-Functionally • Work closely with product, engineering, design, and marketing to embed SEO-first thinking into product development, site architecture, and go-to-market plans. • Influence roadmaps, not just optimize after the fact. • Own Performance & Results • Own daily and weekly performance reporting, tracking rankings, traffic, engagement, and conversion metrics — and proactively surface insights, risks, and optimization opportunities to stakeholders. • Clearly articulate what’s working, what’s not, and where the next opportunities lie—you own the outcomes. • Be the Search Thought Leader • Stay deeply current on algorithm updates, industry shifts, and the evolving search and discovery landscape. • Educate and mentor teams across Begin, championing organic discovery as a critical, durable growth lever.

Job Requirements

  • 6 to 9 years of hands on SEO experience with a track record of driving organic growth
  • Demonstrated success across both content strategy and technical SEO initiatives
  • Deep expertise in core SEO tools including Google Search Console, AHRefs, Semrush, and similar platforms
  • Experience experimenting with AI powered search workflows, answer engine optimization, and emerging discovery surfaces
  • Strong content strategy skills including keyword modeling, opportunity sizing, topic clustering, and authority building
  • Solid technical SEO foundation with understanding of site architecture, UX, and search indexing best practices
  • Strong analytical skills with the ability to connect search performance to engagement and conversion metrics
  • Exceptional written and verbal communication skills
  • Experience working cross functionally with product, design, engineering, and marketing teams.

Benefits

  • Begin is a proud equal-opportunity employer. All qualified applicants will be considered without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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