• Plan, build, launch, and manage paid advertising campaigns across Google Ads, Meta (Facebook & Instagram), TikTok, Snapchat, and other relevant digital platforms. • Develop full-funnel media strategies aligned with campaign objectives, from awareness to conversion. • Define budget allocations, bidding strategies, and audience targeting frameworks for each platform. • Ensure campaigns are live, healthy, and optimized on a continuous basis. • Monitor campaign performance daily using platform dashboards and any relevant analytics tools. • Translate data into clear, actionable insights. • Run A/B tests across ad formats, copy, creatives, and audiences to continuously improve performance. • Identify underperforming campaigns and take proactive action to course-correct. • Actively use AI tools (such as ChatGPT, Claude, Gemini, Perplexity, and relevant ad AI features) across all aspects of the role. • Build and maintain AI-assisted prompt frameworks and workflows that can be shared with the broader marketing team. • Write compelling ad copy and craft creative briefs, using AI tools to accelerate output without sacrificing quality. • Recommend content angles, hooks, and formats based on platform trends and audience behaviour insights. • Contribute to monthly and quarterly digital marketing planning sessions, presenting data-backed recommendations.

Role Description Currently looking to hire a Digital Marketing & Sales Funnel Specialist to help shape the customer journey of tomorrow. - Develop, manage, and optimise digital marketing campaigns to increase website traffic and lead generation - Build, manage, and optimise high-converting sales funnels using ClickFunnels - Improve customer acquisition and conversion through data-driven marketing strategies - Support ongoing lead generation initiatives and business growth objectives - Plan, execute, and optimise email marketing campaigns and automated customer journeys - Manage email marketing platforms, mailing lists, segmentation, and automation workflows - Monitor campaign performance and implement improvements to maximise engagement and conversions - Create engaging marketing content using AI-powered marketing and content creation tools - Implement SEO best practices to improve website visibility and organic traffic - Support content publishing and optimisation across digital channels - Assist with social media scheduling and content management - Track campaign performance and analyse marketing metrics - Provide recommendations to improve lead generation, conversion rates, and campaign effectiveness - Build and maintain lead databases through ethical research and data collection - Identify opportunities to optimise customer journeys and marketing processes Qualifications - Proven experience in Digital Marketing - Strong understanding of SEO principles and best practices - Hands-on experience building sales funnels using ClickFunnels - Experience with email marketing platforms and marketing automation - Knowledge of email segmentation, customer journeys, and campaign optimisation - Experience using AI marketing and content creation tools - Experience with lead generation and data research - Strong content writing skills - Familiarity with social media management and scheduling tools - Excellent written and verbal English communication skills - Strong organisational skills and ability to work independently in a remote environment - Experience as a Digital Marketing Specialist, Growth Marketing Specialist, or Marketing Automation Specialist - Experience with performance marketing and conversion optimisation - Knowledge of CRM systems and lead management processes Benefits - Remote position based in the Philippines (Manila preferred) - Full-time employment - Opportunity to take ownership of digital marketing and lead generation initiatives - Flexible remote working environment - Exposure to AI-driven marketing tools, automation, and performance marketing

• Serve as the primary point of contact for assigned client accounts. • Build strong, long-term relationships through proactive communication. • Lead client onboarding and ensure a seamless transition into active campaigns. • Communicate with clients via Zoom, phone, email, and messaging platforms. • Present and explain PPC, SEO, and Local Services Ads (LSA) performance reports in a clear and easy-to-understand way. • Manage client expectations and provide strategic recommendations based on campaign performance. • Collaborate closely with internal marketing teams to ensure timely execution of projects and deliverables. • Monitor account performance and identify opportunities to improve results and grow client accounts. • Deliver an exceptional client experience throughout the customer journey.

Title: Digital Sale Support Representative Location: Phoenix, AZ, United States Department: Sales Job Description: Description This role is remote and not required to be in the office, however this position is required that the candidate lives within 50 miles of the Phoenix business unit. I. Job Summary The Representative, Digital Sales Support is responsible for facilitating live Chat interactions to guide customers in completing a SMB sale while navigating the WM Web Portal. This role advises and counsels prospective customers by use of phone conversations (outbound / inbound), email, chat technology, and other channels to potential clients to promote, sell, and enroll company products and related services. Explains any of the product lines the company offers. Provides accurate information regarding each product line while assisting in the enrollment and/or purchase procedure while exercising the highest levels of integrity in customer service throughout the customer's experience. II. Essential Duties and Responsibilities - Personalize interactions with potential new customers and answer web portal navigation questions as efficiently as possible. - The Digital Sales Support Representative is expected to provide information and options to online customers to assist them in finding the service solution that meets their waste/recycling disposal needs. - Align WM products and services with customer needs, proposed solutions that are compliant with appropriate local, state and federal regulations, and increase profitability and customer satisfaction through consultative selling skills. - Resolve challenging customer requests and collaborate with Inside Sales Reps/leadership to resolve all customer escalations or issues. - Use WM sales productivity software tools accurately and consistently (i.e. Salesforce, Chat, conquer, Ambition, pricing tools, etc.) - Prepare reports as needed and/or handle general administrative duties as appropriate. - Uses authorized system to gather information, provide information, and/or update customer records. - Technically savvy with high understanding and use of digital products to drive client results. - Building relationships with buyers within key accounts for sustained and repeatable transactional execution. - Researching aspects of the waste and environmental services business. - Closes prospective customer sales using knowledge of WM services. - Leverages existing customer relationships to identify new waste stream opportunities. - Corrects errors for setups and service changes as needed. - Works to understand customers’ needs, issues and requests. - Work with technical/operations staff to proactively address customer needs. III. Qualifications A. Required Qualifications - Bachelor's Degree (accredited), or in lieu of degree - High School Diploma or GED (accredited) and 4 years of relevant work experience. - 2 years in customer service (in addition to education requirement) B. Preferred Qualifications IV. Physical Requirements Listed below are key points regarding physical demands, physical and occupational risks, and the work environment of the job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of the job. Office: This job primarily operates in a remote work environment and routinely requires the use of standard office equipment such as computers, phones, copy machines, etc. The expected pay range for this position across the U.S. is $21 - $22. This range represents a good faith estimate for this position. The specific salary offered to a successful candidate may be influenced by a variety of factors including the candidate’s relevant experience, education, training, certifications, qualifications, and work location. V. Benefits At WM, each eligible employee receives a competitive total compensation package including Medical, Dental, Vision, Life Insurance and Short Term Disability. As well as a Stock Purchase Plan, Company match on 401K, and more! Our employees also receive Paid Vacation, Holidays, and Personal Days.