• Own the industry narrative for Medspa. • Grounded in deep research, customer insight, and constant market scanning, you'll develop and maintain Boulevard's industry narrative for Medspa market. • You’ll be an internal SME on topics like clinical and aesthetic trends, regulatory dynamics, and where the industry is headed. • Own and share regular reports on the state of the Medspa industry, improving internal knowledge and keeping the company up to date on the latest trends, movements, and forecasts. • Lead voice-of-customer work and win/loss analysis. • Leverage research from the Competitive Intelligence team to maintain a deep, current view of how we stack up against direct and adjacent competitors in each vertical. • Develop and own our internal toolkit for the Medspa vertical, including differentiated positioning, messaging frameworks, ICP definitions, and target account guidance. • Identify priority sub-segments within each vertical and shape Boulevard's go-to-market approach for each. • Partner with Sales, Growth Marketing and Brand to design and execute vertical-specific go-to-market plays that reflect each market’s nuances, build pipeline, and accelerate conversion. • Inform product direction by equipping your R&D PMM peers with deep vertical insight on roadmap priorities and sequencing to win in each market. • Bring vertical-specific insights to how Boulevard prices and packages our offerings: what bundles resonate, what features operators expect, and willingness-to-pay. • Work with the Strategy team to identify, size, and pressure-test adjacent vertical opportunities where Boulevard could win. • Build the case for entry with a clear view of TAM, buyer needs, competitive dynamics, and the product investments required. • Partner with leadership to translate validated opportunities into a focused GTM approach.

• Lead product marketing strategies for salon and spa sectors. • Analyze market performance and adjust strategies accordingly. • Collaborate with cross-functional teams to enhance client experience. • Develop and execute marketing plans to promote Boulevard's platform.

• Defining product positioning and messaging, making sure every selling point is sharp, relevant, and customer-driven; • Owning the product-led growth strategy, defining priorities and long-term direction; • Leading go-to-market planning and execution for new features from announcement to launch; • Developing use cases grounded in real customer needs, translating them into compelling narratives; • Conducting market research and competitive intelligence to inform strategy and keep us ahead of the curve; • Driving sales enablement by creating materials and supporting the Sales team with the knowledge and tools they need; • Tracking and reporting on growth-related goals and identifying areas for improvement.

Title: Creative Director, Growth and Product Marketing Location: San Francisco United States Job Description: Chime is looking for a Creative Director to lead the creative strategy, systems, and execution behind our Growth and Product Marketing functions. Reporting to the Head of Creative, this role will own the creative vision and output across performance marketing, lifecycle communications, web, organic growth content, DRTV, product branding, and product go-to-market campaigns. This role sits at the intersection of brand, growth, product storytelling, and emerging technology - translating member insights, product value, and audience behavior into creative that drives acquisition, activation, engagement, and retention. We're looking for a creative leader who believes great growth creative is great creative: insight-led, emotionally resonant, distinctive, brand-building, and built to drive measurable action. You should be energized by the creative challenge of growth - making work that connects, converts, learns, improves, and reaches more people with greater relevance. This is a people manager role for someone who knows how to build and lead high-performing creative teams, develop talent, and create systems that help great ideas scale. It is also a hands-on creative leadership role. You'll manage and mentor a multidisciplinary team while staying close to the work, bringing strong creative instincts and jumping in when needed. You'll also help shape the future of Chime's AI-enabled creative practice, exploring how new tools, workflows, and agent-powered systems can increase speed, personalization, experimentation, localization, versioning, QA, performance analysis, and scale - without compromising craft, distinctiveness, or brand quality. The base salary offered for this role and level of experience will begin at $201,000.00 and go up to $279,000.00. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher depending on your location, skills, qualifications, and experience. In this role, you can expect to - Own the creative vision, systems, and output across Growth and Product Marketing, ensuring the work is strategically sharp, culturally relevant, brand-building, and performance-driving. - Lead creative across paid social, display, streaming, video, SEM, DRTV, web, lifecycle communications, product GTM campaigns, PMM toolkits, and organic growth content. - Partner closely with Growth Marketing, Product Marketing, channel leads, data, brand, legal, and compliance teams to develop creative strategies rooted in product positioning, audience insights, funnel stage, and performance goals. - Lead, manage, and develop a multidisciplinary creative team that may include ACDs, art directors, designers, copywriters, video editors, motion designers, and emerging creative specialists. - Set creative direction, run reviews, elevate the quality of the work, and create a culture of creative excellence, curiosity, experimentation, and continuous improvement. - Develop scalable creative toolkits, campaign systems, frameworks, operating models, and production approaches that help high-quality work move faster. - Shape the team's AI-enabled creative workflow strategy, identifying where tools and agent-based systems can improve ideation, production, versioning, personalization, localization, QA, analysis, and creative throughput. To thrive in this role, you have - 10+ years in creative roles, with at least 3-5 years in a leadership position overseeing performance or growth-focused creative - Deep experience with DTC creative -- you understand how to build for the feed, how to test, and how to read results - Strong portfolio of paid social, digital, and video creative with measurable performance outcomes - Fluency in the full funnel -- from awareness through conversion -- and how creative strategy shifts across stages - Proven ability to lead a creative team while staying close to the work yourself - Strong collaboration skills with cross-functional partners in growth, PMM, data, and brand - Comfort working in a fast-moving, test-and-learn environment where speed and quality both matter - Experience with or genuine curiosity about AI creative tools and how they can accelerate production and testing #LI-Hybrid #LI-AM1 A little about us At Chime, we believe that everyone can achieve financial progress. We created Chime-a financial technology company, not a bank*-on the premise that core banking services should be helpful, easy, and free. Through our user-friendly tools and intuitive platforms, we empower our members to take control of their finances and work towards their goals. Whether it''s starting a savings account, purchasing a first car or home, launching a business, or pursuing higher education, we''re proud to have helped millions unlock their financial potential. We''re a team of problem solvers, dreamers, and builders with one shared obsession: our members. From day one, Chimers have worked tirelessly to out-hustle and out-execute competitors to bring our mission to life. Their grit and determination inspire us to work harder every day to deliver the very best experience possible. We each bring an owner''s mindset to our work, refusing to be outdone and holding ourselves accountable to meet and exceed the highest bars for our teams, our company, and our members. We believe in being bold, dreaming big, and taking risks, while also working together, embracing our diverse perspectives, and giving each other honest feedback. Our culture remains deeply entrepreneurial, encouraging every Chimer to see themselves as stewards of our mission to help everyday Americans unlock their financial progress. We know that to achieve our mission, we must earn and keep people''s trust-so we hold ourselves to the highest standards of integrity in everything we do. These aren''t just words on a wall-our values are embedded in every aspect of our business, serving as a north star that guides us as we work to help millions achieve their financial potential. Because if we don''t-who will? - Chime is a financial technology company, not a bank. Banking services provided by The Bancorp Bank, N.A. or Stride Bank, N.A., Members FDIC. What we offer for our full-time, regular employees - Our in-office work policy is designed to keep you connected - with four days a week in the office and Fridays from home for those near one of our offices, plus team and company-wide events depending on location. Whether you're coming in regularly or are part of our fully remote program, you'll stay engaged with your work and teammates. - In-office perks including backup child, elder, and/or pet care, plus a subsidized commuter benefit to support your regular commute - Competitive salary based on experience - 401k match plus great medical, dental, vision, life, and disability benefits - Generous vacation policy and company-wide Chime Days, bonus company-wide paid days off - 🫂 1% of your time off to support local community organizations of your choice - Annual wellness stipend to use towards eligible wellness related expenses - Up to 24 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents - Access to Maven, a family planning tool, with $15k lifetime reimbursement for egg freezing, fertility treatments, adoption, and more. - In-person and virtual events to connect with your fellow Chimers-think cooking classes, guided meditations, music festivals, mixology classes, paint nights, etc., and delicious snack boxes, too! - A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress We know that great work can't be done without a diverse team and inclusive environment. That's why we specifically look for individuals of varying strengths, skills, backgrounds, and ideas to join our team. We believe this gives us a competitive advantage to better serve our members and helps us all grow as Chimers and individuals. Chime is proud to be an Equal Opportunity Employer. We consider qualified applicants without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, genetic information, veteran status, or any other legally protected basis under provincial, federal, state, and local laws, regulations, or ordinances. We will also consider qualified applicants with criminal histories in a manner consistent with the requirements of state and local laws, including the San Francisco Fair Chance Ordinance, Cook County Ordinance, NYC Fair Chance Act, and the LA City Fair Chance Ordinance, and consistent with Canadian provincial and federal laws.