• Prospecting New Business: You’re driving up driveways, attending local cattle auctions, meeting with your local Livestock, Cattlemans, Stockmans associations, building your new business pipeline through outbound lead generation efforts. You’re fielding inbound leads in a timely manner, prioritizing administrative tasks with your in-field activities. • In-Field Sales: You don’t mind getting your hands and boots dirty. Halter is best discussed over a coffee at a kitchen table, in the horse saddle, or on a side-by-side in a pasture. You’re out on the ranch helping potential customers before diving into the value of Halter. You’re dropping off coffee during calving season. You value the magic moments that make all the difference to our customers. • Expanding Existing Opportunities: You’re always looking for new opportunities, and that includes expanding your existing customers with Halter. You find value in expanding relationships and finding new ways to increase value over time. Not every rancher will collar all of their cows, so you see this as a unique opportunity to meet your goals. • Hitting Sales Targets: High-growth sales targets don’t scare you; you step up to a challenge and like shooting high. You’re an expert pipeline manager and don’t second-guess unqualifying a lead. You’re able to manage today’s deals while keeping next month in your sights. • Customer Account Management: Building relationships is more than just making the sale to you. After the sale, you aim to maintain close relationships with your customers to ensure their ongoing satisfaction, provide support, and address any challenges they face with Halter’s products. You’ll also ensure a smooth handoff from sales to customer onboarding and deployment of Halter, helping customers get the most value from Halter’s solutions. • Territory Ownership: You have a high level of ownership and take pride in what you build. Owning an entire territory means giving treatment to every corner and leaving no stone unturned. You value being the face of your territory, meeting with high-level stakeholders from various local, state, and federal agencies to build lasting relationships with regional agricultural groups. • Customer Onboarding: Your high level of ownership doesn’t stop after the sale. You dive in to make sure your customers have the very best onboarding experience possible. You actively own the end-to-end customer experience during onboarding and deployment of Halter’s product, ensuring a smooth transition from sales to implementation even when you’ve handed off the customer to different teams across Halter. • Field Learnings & Feedback: Feedback is not only paramount to the companies you want to work for, but it’s also ingrained in how you would own your territory. Serving as the primary point of contact for gathering customer feedback in your territory, you work tirelessly to advocate for what your customers need. • Collaborating with Support Teams: You’re a natural collaborator, seeking out partners across Halter to resolve any issues your customers encounter, and quickly. You escalate problems as needed and ensure that customers in your territory feel fully supported. • Attending Industry Events: You leverage opportunities at relevant industry and Halter events to generate leads and deepen relationships with existing customers. You’ll participate in demonstrations and network to expand Halter’s influence in the market. • Contributing to the US Sales Strategy: You strongly believe that a team can only be stronger when they work together. You strive to work with the broader team to optimize and evolve the sales process, ensuring it fits the US market. As we scale, your input will help drive greater efficiencies.

• Manage a portfolio of strategic clients. • Develop a deep understanding of each client's business, challenges and objectives. • Identify upsell, cross-sell and expansion opportunities, collaborating with internal teams to create value-driven solutions. • Lead renewal cycles and negotiate contracts to ensure ongoing engagement and account growth. • Build and maintain long-term, trusted relationships with senior executives and key stakeholders. • Serve as the primary point of contact, guiding clients through project implementations, reporting and strategic planning. • Conduct quarterly business reviews to communicate account performance, ROI and value delivered. • Partner with service delivery, marketing, finance, product and other teams to ensure seamless service execution. • Act as an advocate for client needs internally, influencing product development, process improvements and strategic initiatives. • Coordinate internal resources and priorities to meet client objectives and timelines. • Lead onboarding and deliver practical, value-driven training sessions that empower customers to adopt best practices and achieve long-term success with Oritain's solutions. • Manage and maintain accurate account pipeline and forecasts in Salesforce or other CRM systems. • Track account performance metrics, client satisfaction and growth opportunities. • Provide insights and recommendations based on account data to support strategic decision-making. • Stay informed on industry trends, competitor activity and regulatory changes affecting clients. • Represent Oritain professionally at client meetings, industry events and networking opportunities.

• Identify, recruit, and negotiate agreements with strategic reseller partners across North America. • Lead the commercial and operational onboarding of new partners, ensuring they understand our reseller model, pricing structure, and provisioning tools. • Deliver sales enablement and Train-the-Trainer sessions that equip partner sales teams to confidently position and demonstrate our solutions. • Develop annual and quarterly business plans with partners, tracking performance against forecasts and growth targets. • Support partners on strategic sales opportunities through co-selling while maintaining a partner-first approach and ensuring they own the customer relationship. • Conduct Quarterly Business Reviews (QBRs) to evaluate business performance, identify expansion opportunities, reduce churn, and strengthen partner success. • Build trusted relationships with key stakeholders, including senior decision-makers and C-level executives.

• Own the commercial relationship for your client base with a focus on maintaining and growing revenue • Build and maintain strong relationships with your customer stakeholders • Meet with customers virtually and in person when appropriate to drive a consultative and partner-based sales approach • Achieve assigned sales targets by collaborating with customer success to deliver best-in-class brand protection services • Manage renewal of contracts, commercial discussions, and the annual customer contract and renewal cycle • Negotiate and execute contracts to maximize annual recurring revenue • Manage risk assessment plan for your account book with next steps and actions in place for accounts identified at risk • Keep Salesforce and other support tools updated with timely, relevant, and accurate information • Collaborate with sales team and other commercial team members to identify and grow opportunities within your account book • Keep up to date with all major product updates and be able to articulate their value to our clients