Title: Principal Product Designer Location: New York, New York, United States Hybrid Job Description: Want to help everyday Americans invest and build wealth? Financial inequality is increasing, and too many people are getting left behind. At Stash, we’re passionate about democratizing wealth creation through education, advice, and products that help customers achieve greater financial freedom. We also believe in working smarter—leveraging AI and emerging technologies to move faster, operate more efficiently, and focus our time on solving meaningful problems for our customers. Product Design partners with Product, Engineering, Marketing, and Data Science to ship the Stash experience end to end. The team’s job is simple to say and hard to do: make money feel understandable, trustworthy, and actionable for everyday people. Our product’s job is to be a financial advisor in your pocket. This is a Principal Product Designer role reporting to the VP of Product. You’ll operate as a highly influential individual contributor while helping elevate the broader design organization through mentorship, design leadership, and strong product thinking. You’ll help set direction for the customer experience, simplify complex problems, and drive quality through reviews, systems thinking, and close partnership with Product and Engineering. You’ll also help the team work in a modern way, including practical use of AI where it speeds up exploration and delivery, with standards that keep the product coherent and responsible. What you'll do: - Keep design human-centered across the journey: research, flows, copy moments, edge cases. Define what “good” looks like for the customer. - Run the full design arc: pull signal from research, sketch and prototype (using whatever tools make sense, including AI-assisted ones), run tight reviews, hand off specs engineers can build from, and stay involved through launch. - Show up in roadmap and strategy conversations with Product. Contribute a vision and strong point of view on how we get there. - Partner with Engineering, Product, and Marketing so the product feels like one brand. - Help shape how the design team operates: improve critique culture, evolve the design system, encourage reusable patterns, and ensure AI-assisted work still meets a high quality bar. - Mentor and support other designers through feedback, collaboration, systems thinking, and leading by example through your craft. - Say no when something isn’t ready. That includes experiences that need clearer disclosure, better fallbacks, or a simpler path before customers see them. - Strong data-informed product thinking: ability to leverage quantitative data, behavioral insights, experimentation results, and customer signals to inform design decisions, identify opportunities, and continuously improve the user experience. - Help drive faster and more efficient workflows through thoughtful adoption of AI-assisted tooling, rapid prototyping, and modern design practices. - Influence product direction through strong storytelling, strategic thinking, and a clear point of view on customer experience. What we're looking for: - 8+ years of experience in a fast-paced D2C product design environment. - Strong principal-level IC craft: you’re deeply hands-on, credible in the details, and capable of leading through influence rather than direct management. - Player-coach mindset: while this is not a formal people management role, you naturally mentor and elevate other designers through collaboration, feedback, and example-setting. - Senior product design leadership: strong end-to-end product sense, systems thinking, and a track record shipping great work with Product and Engineering in a fast environment. - Intellectually curious and self-driven: you push into ambiguity, learn the domain, and move work forward without needing someone to script your week. - Strong collaborator: Engineering, Product, and Marketing teams are excited to work with you. You build trust across functions and communicate design decisions with clarity and conviction. - Extreme ownership mindset: you’re a self-starter who raises the bar through your design craft and doesn’t wait to be told what to do. - Proven ability to make strategic decisions and hold a strong POV on what the product should look and feel like—and the communication skills to get others behind it. - Experience using Figma and Jira as core tools of your workflow. - Experience and genuine excitement about leveraging AI to improve design efficiency and process. At Stash, we use Claude Design and Cursor as part of our design workflow. Gold Stars: - Fintech, investing, or other regulated consumer experience: comfort building UX that earns trust and holds up under scrutiny. Subscription product experience is a strong plus. - Design systems and quality at scale: you know how patterns, critique, and consistency help teams move quickly without shipping sloppy work. - AI in the workflow with outcomes: you’ve put AI-assisted design workflows in place in a way that actually changed how software gets delivered—speed, clarity, handoffs, reuse. - Experience owning user research and understanding when it should meaningfully influence the design process — knowing when deeper customer insight is necessary, when rapid iteration is more appropriate, and how to apply research thoughtfully. #LI-Hybrid Our Commitment to Diversity, Equity, and Inclusion We proudly celebrate the unique qualities that make you you, 365 days a year, and not just because it’s the right thing to do or good for business. We embed the principles and practices of diversity, equity, and inclusion (DEI) into all that we do to prioritize people, a Stash core value, and to ensure Stashers of all backgrounds and experiences can be their authentic selves. We are also proud to be the first and only venture-backed fintech to join the CEO Action for Diversity & Inclusion™, and as an Equal Opportunity Employer, Stash is committed to building an inclusive environment for people of all backgrounds. Helping You Invest in Yourself - Comprehensive total rewards package, comprising compensation (salary and equity) and health care benefits - Complimentary subscription to Stash+ account - Hybrid Work Policy – We operate a hybrid work environment in NYC that prioritizes time together in the office to strengthen teamwork, innovation, and culture, while still allowing for work-from-home flexibility. - Flexible PTO - Work-from-home equipment stipends; home internet subsidy - Paid Parental Leave (offerings for birth giving and non-birth giving parents) Primary & Secondary - Enhanced health and wellness benefits through One Medical, Gympass, and Maven Health External Recognition for Stash - Benzinga’s 2023 Best Brokerage for Beginners and Best Robo-Advisor Awards - Qorus-Accenture’s 2023 Banking Innovation Awards - USA Today and Statista’s 2023 Top 500 Best Financial Advisory Firms - Comparably's Best Company Awards: Best Places to Work, Best Company Outlook, and Best Engineering Team for Diversity, Women, Culture, and more! (2023) - Fintech Breakthrough Award: Best Personal Finance App (2023) - BuiltIn’s Best Places to Work (2022, 2021, 2020, 2019) - Forbes Fintech 50 (2021, 2020, 2019) - Best Digital Bank, Finovate Awards (2020) - Tearsheet Challenge Awards, Best Banking Card Product - Stock-Back® Card, 2020 - LendIt Fintech Innovator of the Year (2020, 2019) Salary Range: $171,000 - $255,000 The base salary range represents the reasonably anticipated low and high end of the salary range for this position. Actual salaries will vary and will be based on various factors, such as the candidate’s qualifications, skills, experience and competencies, as well as internal equity and alignment with market data for companies of our size and industry.

• Responsible for maintaining and elaborating our complex design systems • Designing consistent interfaces for apps • Guiding them through development implementation • Developing hypotheses to improve user experience • Collaborating closely with the development team.

• Drive the full design lifecycle from exploration to implementation • Partner with Product Managers and Engineers for design solutions • Leverage design system for high-fidelity execution • Use data and research to refine products • Contribute to design systems for consistency

• Lead heuristic evaluations of the current CEM platform, documenting usability, accessibility, workflow, and consistency issues across core functional domains, and synthesizing findings into actionable design priorities • Translate qualitative and quantitative research findings into workflow models, interaction patterns, and validated design directions • Help establish, govern, and evolve the CEM design system including branded component variants, interaction patterns, accessibility standards consistently across all design output • Collaborate with the UX Manager and Engineering to contribute new components, patterns, and documentation to the design system as new workflows surface design needs not yet covered by existing standards • Maintain design file hygiene and Figma library alignment ensuring design work is structured to support clean handoff to Engineering and reduce implementation ambiguity • Own end-to-end UX design for high-complexity CEM workflows from initial concept through validated prototype to production-ready specification. • Produce interaction models, annotated wireframes, high-fidelity prototypes, and design specifications sufficient for engineering implementation without loss of design intent • Lead iterative design reviews with Product, Engineering, and senior stakeholders communicating design rationale clearly and incorporating feedback without compromising user experience quality • Operate within a Lean UX model paired closely with engineering through dual-track collaboration: running design discovery ahead of delivery sprints to provide just-in-time designs that are validated before engineering commitment • Define and maintain a clear MVP design scope in partnership with Product Management establishing success metrics that enable a ship-and-measure approach for well-understood, lower-risk features • Contribute to post-delivery UX evaluation using application analytics to assess adoption, identify friction points, and inform the next design iteration • Leverage AI prototyping tools to accelerate design exploration, concept validation, and the generation of design artifacts across the product development lifecycle • Partner with the UX Manager to establish design delivery processes, file organization standards, handoff conventions, and quality gates that support consistent, high-quality output as the team scales • Contribute to the CEM design repository maintaining organized Figma libraries, component documentation, and reusable pattern documentation that reduces redundant design work across the team