Grow Revenue Faster Co-Selling with Partners
Marketing Operations and Analytics Manager
Location
United States
Posted
5 days ago
Salary
0
Seniority
Senior
Job Description
Marketing Operations and Analytics Manager
WorkSpan
• Manage day-to-day marketing automation operations—campaigns, forms, landing pages, and lead routing. • Maintain and evolve our marketing technology stack, ensuring clean integrations between CRM (Salesforce), automation tools (HubSpot/Marketo), and analytics. • Partner with demand gen, content, and product marketing teams to launch and optimize campaigns that move prospects through the funnel. • Design and maintain lead scoring and journey frameworks to ensure Sales gets high-quality leads with full context. • Build dashboards and reports that measure marketing performance, attribution, and ROI. • Explore and implement AI tools to accelerate campaign creation, personalization, and data management. • Serve as an internal expert on AI-enhanced workflows, championing new ways to work smarter and faster.
Job Requirements
- 4+ years in marketing operations, growth marketing, or demand generation roles.
- Proficiency with marketing automation platforms (HubSpot, Marketo, or equivalent).
- Experience integrating with CRM systems (Salesforce preferred).
- Strong analytical and technical abilities—comfortable building workflows, managing data, and troubleshooting integrations.
- Familiarity with UTM tracking, attribution, and funnel reporting.
- Working knowledge of HTML/CSS and basic API/webhook logic.
- Hands-on experience with or interest in AI tools for campaign support (e.g., ChatGPT, Jasper, HubSpot AI, Copy.ai, etc.).
- Excellent communication and collaboration skills—especially across technical and creative functions.
Benefits
- Own your results and make a tangible impact on the business
- Work with driven, passionate people every day.
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